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Samuel Pasquier

@samuelpasquier

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Identity for @yakitori_hibahihi 🌀🌀
(514) 271-YAKI « CALL ME »

A project imagined by chef Hiroshi Kitano, and restaurateurs Hideyuki Imaizumi & David Shmidt, alongside Tux Creative.

By @tuxcreative and friends: Creative direction: @scgauvreau  Art direction, identity & design : @zacharie_l , @israellitalien  Photography : @samuelpasquier  Illustration : @lookingforloot
Copywriting: @______________shan
Interior design: @finkel.ca
Graphic production : @mateusz.mrk , @tanyamachado
Producer: @christinameunier  Project manager: @ml_choiniere
Menu plates: @_olivierbonnard 
The name Hibahihi, drawn from the pseudonym of eccentric rapper NIPPS, also alludes to the notion of “flying fire.” At the center of the visual universe, the swirl motif symbolizes a state of hypnosis induced by the movement of flames.

Rooted in a raw and eclectic graphic language, each element of the identity is conceived as a singular piece. This approach extends to the photographic direction, inspired by archival documentation, where isolated objects evoke a cabinet of curiosities.

Together, these elements form an evolving visual identity built on a system of multiple, yet distinct signatures, reflecting the same attention to detail found in the space designed by Finkel’. by @samuelpasquier

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3 days ago

New identity work for @yakitori_hibahihi 🌀🌀6580-A, Plaza St-Hubert

By @tuxcreative and friends
Creative direction: @scgauvreau
Art direction, identity & design:
@zacharie_l , @israellitalien  Photography : @samuelpasquier
Graphic production: @mateusz.mrk , @tanyamachado
Producer: @christinameunier  Project manager: @ml_choiniere

A project imagined by chef Hiroshi Kitano, and restaurateurs Hideyuki Imaizumi & David Shmidt, alongside Tux Creative.  
Rooted in a raw and eclectic graphic language, each element of the identity is conceived as a singular piece. This approach extends to the photographic direction, inspired by archival documentation, where isolated objects evoke a cabinet of curiosities.

Together, these elements form an evolving visual identity built on a system of multiple, yet unique signatures, reflecting the unique character of the space and each element within it. by @samuelpasquier

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8 days ago

New identity work for @yakitori_hibahihi 🌀🌀Crafted with love by the @tuxcreative team and talented collaborators:  By agency: @tuxcreative
Creative direction: @scgauvreau  Art direction, identity & design : @zacharie_l , @israellitalien  Photography : @samuelpasquier  Illustration : @lookingforloot
Interior design: @finkel.ca
Graphic production : @mateusz.mrk , @tanyamachado
Producer: @christinameunier  Project manager: @ml_choiniere
Menu plates: @_olivierbonnard

A project imagined by chef Hiroshi Kitano, and restaurateurs Hideyuki Imaizumi & David Shmidt, alongside Tux Creative.  
The name Hibahihi, drawn from the pseudonym of eccentric rapper NIPPS, also alludes to the notion of “flying fire.” At the center of the visual universe, the swirl motif symbolizes a state of hypnosis induced by the movement of flames.

Rooted in a raw and eclectic graphic language, each element of the identity is conceived as a singular piece. This approach extends to the photographic direction, inspired by archival documentation, where isolated objects evoke a cabinet of curiosities.

Together, these elements form an evolving visual identity built on a system of multiple, distinct signatures, reflecting the same attention to detail found in the space designed by Finkel’. by @samuelpasquier

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22

22 days ago

En Parallèle

A photographic dialogue by Oliver Charland & Samuel Pasquier.

A vibrant red hardcover bringing together a conversation of images across 80 pages. Quiet moments, parallel scenes, and subtle connections between two perspectives.

Printed in a limited edition of 200 numbered copies, this book feels intimate and collectible, somewhere between an artist’s project and a personal archive.

Available in limited quantity

Open 12–5pm today, same hours tomorrow.

Cheers! by @samuelpasquier

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1

5 months ago

A conversation of photos of @olicharland and @samuelpasquier over 80 pages.

200 copies, numbered.

A side project we've marinated for a bit.

Available next Sunday at bar Wills & online!

Merci @_varfalvy_ pour le texte d'intro 💚
Merci @julien_hebert pour sa font : Echo 💙 by @samuelpasquier

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15

8 months ago

Save the date: Dimanche le 14 décembre, @samuelpasquier et moi @olicharland lançons notre livre En Parallèle, un projet photo sur la synchronicité de notre époque.

Joignez-vous à nous au bar Wills (ancien Alexandraplatz) de 15h à 20h taken in Montreal, Quebec by @samuelpasquier

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8 months ago

Recent work for @quartzco ‘s FW25 campaign by @samuelpasquier

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9 months ago

LA SUITE MAIS LOIN D’ÊTRE LA FIN. LA VIE RAPIDE - HIBISCUS TOUT TERRAIN HTT - YUL YYZ YVR BIENTÔT WORLDWIDE SISI
Creative Direction: @zacharie_l
Photography: @samuelpasquier by @samuelpasquier

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9 months ago

Recent work for Blundstone surrounded by the best team I could ever ask for 🔥🔥

Agency : @tuxcreative Creative director : @r_c.cola Art director : @zacharie_l Producer : @christinameunier Production coordinator : @justeeleblanc 
Production manager : Stéphanie L’allier
Photo assistant: @le_jeace + @dumas_mad + @themeriemabbes Set designer: @morvivie Set Designer assistant: Mélanie Audrey Argueta-Plourde Stylist : @mariannedubreuil_ + @indiannna Stylist assistant: @raphsimard_  Hair & mu : @axelkamali Hair & mu assistant: @zoe__vos
PA: @reatchy & Alexandre Grivas 
Models:
@barry_lawson_anotherspecies & @francis_strikes, @anotherspeciesagency  @mea.nne, @foliomanagement
@sick_kkid , @details.the.agency by @samuelpasquier

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10 months ago

J’ai récemment eu le privilège de photographier le très inspirant @pierrelapointe.officiel pour la deuxième édition du magazine JTM. Merci encore à @christopher_dessus et @eloise.carrier ❤️ by @samuelpasquier

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15

a year ago

Images produced for the launch of the new EK1 bookshelf speaker made in collaboration with @mycoaudio for @adorno.design
This speaker explores and embodies the vast possibilities that lie at the intersection of art and bio-design. by @samuelpasquier

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5

a year ago

Prix Bronze Idea 2025 pour notre campagne milk eye! 🥛 by @samuelpasquier

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a year ago