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NEW CLIENT ALERT - BEACH BRAINS

We are proud to be representing Antipodean menswear label BEACH BRAINS. A considered approach to modern menswear with a laser focus on texture, textiles and a toughening up of menswear staples.

Their new collection ‘Dance On The Beach’ is centred around contrast. Smooth against textured, structured next to relaxed, refined beside utilitarian. by @sanecomms

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2 days ago

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8 days ago

Harris Tweed® for A Day’s March.

Contemporary Scandinavia meets Scottish craftsmanship. A Day’s March introduces a collection of Harris Tweed® overshirts, jackets and caps, giving the centuries-old cloth of the Outer Hebrides a new place in the everyday wardrobe.

Made from 100% pure new wool and rooted in generations of craftsmanship, the collection brings Harris Tweed® into a simpler, more contemporary form.

Available now at A Day’s March stores and online. by @sanecomms

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9 days ago

The SANE Autumn Essentials 🍂

We’ve rounded up the pieces we will be reaching for as the temperature drops, for a little seasonal inspiration. by @sanecomms

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15 days ago

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21 days ago

The JJJJound x Solovair Gibson two pack is now here. The collaboration continues JJJJound’s impressive stable of footwear efforts by reinterpreting the Gibson, a classic English work shoe.

The resulting shoes are testament to the Gibson’s legacy and quality, with JJJJound limiting their own input to material and colour, allowing for the Solovair silhouette to shine through.

The accompanying video from the campaign shines a light on the construction process for the shoes, highlighting the incredible factory in Northamptonshire where Solovair make every pair and the people that make it all possible. by @sanecomms

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22 days ago

PULL&BEAR X OSCAR OUYANG

@pullandbear presents its new collaboration with BFC NEWGEN designer @oscarouyang.official , exploring youth, subculture and self-expression through a transitional wardrobe of reworked silhouettes, knitwear, denim and elevated everyday pieces.

Pieces from the new collaboration made their runway debut as part of Oscar Ouyang’s SS27 show during London Fashion Week. by @sanecomms

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25 days ago

Another successful Snow Peak Way camping festival.

Bringing the Snow Peak community together once again for a weekend spent outdoors in the Hampshire countryside, with camping, workshops and plenty of time connecting in nature.

@ryanwinterbotham by @sanecomms

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a month ago

Descente launch the ALLTERRIAN I/O collection for AW26, a continued expression of the design ethos and innovation of Descente. ALLTERRIAN I/O is a premium urban activewear line for business and casual, maximising versatility and convenience. Designed to be worn all day, all year round with quiet performance at its core. by @sanecomms

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a month ago

Exclusive for NYFW, Vans and SZA offer a first look at the upcoming VANSZA collection. Inspired by her world, the collection is housed in a multi-sensory environment, a reflection of SZA’s approach to designing the range. by @sanecomms

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a month ago

Photographer and friend of SANE Isaac Whitfield recently went for a high altitud trip in the Swiss mountains and brought Snow Peak and Topologie up 5,400 feet with him.

He documented the gear in situ and we couldn’t have been more overawed with the results. by @sanecomms

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a month ago

BACK TO SCHOOL WITH SANE

We’ve rounded up a few of our favorites to become your new school year staples. 📓🎒 by @sanecomms

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2 months ago