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Sarah Fuller

@sarah_f27

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1st woman to play & score in Power 4 🏈 | 3x SEC champ ⚽️ | Chief Athlete Officer @nocapsports

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I completed the @bostonmarathon 🦄💛💙

Huge thank you to
@altrarunning ❤️
@genucan 💚
@teamwass 🧡 taken in Boston Marathon by @sarah_f27

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4 years ago

Let’s make history.
#playlikeagirl #anchordown taken in Vanderbilt University by @sarah_f27

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6 years ago

SEC Champion 💍💍💍 taken in Orange Beach, Alabama by @sarah_f27

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6 years ago

Okay can we talk about how AMAZING the @frontofficesports Future of Women’s Sports event was?! So much energy, so many incredible people, and I left feeling beyond inspired.

Grateful doesn’t even cover it. 🧡 Thank you @FOS @auprosports and @playmakers.nashville for having me! taken in Nashville, Tennessee by @sarah_f27

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7 months ago

Fast forward to today, and the NIL economy offers women far more opportunities. Although they lag behind men in the NIL market, they still make up nearly a third of NIL deals, and Opendorse projects that NIL spending on women’s sports will reach $663.3 million by 2027-2028, more than double the $305.9 million brands invested in women in 2021-2022.
Fuller certainly missed out on that boom. Front Office Sports estimates she could have earned roughly $160,000 both in 2020 and in the year following her historic kick. (Fuller was able to sign with Wasserman while enrolled as a graduate student at North Texas in 2021, when NIL was first permitted.) And although her experience eventually led her to a career at NOCAP Sports — an enterprise that connects universities, athletes, and brands to maximize earning potential, drive revenue and build long-term equity — it’s hard to ignore Fuller’s missed potential in a marketplace that didn’t yet exist.
“Everybody was making money off of me except for me,” she said. “And that was crazy. There was nothing I could do to write a book or monetize a YouTube channel.”

I had the privilege of interviewing THE @sarah_f27 (aka the first woman to score in a P5 football game) and discussing how much has changed (and not changed) in college sports following her historic kick. Her story is the gold standard of turning a missed opportunity into a game-changing move. Link to my latest for Extra Points is in my story and bio! 🏈✨ by @sarah_f27

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9 months ago

Does private equity belong in college sports?

Sarah Fuller, David Checketts, and Rebecca Kacaba joined us at Asset Class to weigh in on the future of college sports.

Presented by @dealmakertech by @sarah_f27

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a year ago

What. A. Kick. 💥 Tyler crushed it on @collegegameday today! ⚓️ Anchor Down! taken in Nashville, Tennessee by @sarah_f27

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a year ago

Still can’t believe I got to speak at the New York Stock Exchange last week 🤯💸🔔

A few years ago I was kicking footballs at Vandy. Last week, I was at the New York Stock Exchange talking NIL and the business of college sports 💸🔔

At @nocapsports, I get to help build what’s next. Where athletes have the power and the opportunity.

The athlete economy is real… and it’s here to stay. 🚀 taken in Wall Street, New York by @sarah_f27

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a year ago

Come with me to NYC for AdWeek!🗽 taken in New York City by @sarah_f27

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a year ago

Our Chief Athlete Officer, Sarah Fuller, took the stage at @advertisingweek alongside incredible Future Is Female nominees to share the Secrets to Success.

From breaking barriers on the field to leading innovation in the NIL and sports media space, Sarah continues to champion progress for women and athletes everywhere. taken in New York, New York by @sarah_f27

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a year ago

A perfect day for a perfect little one on the way 🌼 by @sarah_f27

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a year ago

We’re proud to announce Sarah Fuller as NOCAP’s new Chief Athlete Officer.

From being our very first ambassador to now leading as the voice and champion for the athlete experience across all of NOCAP’s businesses, Sarah has been at the heart of our mission from day one.

This role reflects our commitment to keeping athletes at the center of everything we do.

The future is bright, and we’re just getting started. ❌🧢 by @sarah_f27

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