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Sasha • Fashion Model & Founder of Sashū.(@sashuthelabel)'s profile avatar HD Profile

Sasha • Fashion Model & Founder of Sashū.

@sashuthelabel

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Walked Chanel. Shot Vogue
Now making the wardrobe I could never find
Natural fabrics. No shortcuts
Made for women with high standards ↓
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Most clothing brands are counting on you never reading a care label. Here's what they don't want you to know: the fabric your clothes are made from determines literally everything, how they age, how they feel, how long they last, and whether they were even worth buying in the first place. Swipe through. Every slide is something the fast fashion industry actively benefits from you not knowing. What we put into every Sashū piece instead: — 65% cashmere, 35% merino (Dewdrop Crop) — 100% cow leather that builds a patina over time (Chocolate Twist Trousers) — 100% wool that is naturally flame-resistant (1880 Trench) — 100% cotton that gets stronger when wet (Tulip Zip Dress) — 100% merino so fine it bends 20,000 times without breaking (Candy Crush Sweater) No blends to cut corners. No polyester hiding in the lining. No shortcuts. Ever. Save this post, you'll want to refer back to it next time you're shopping. And if you've never thought about fabric composition before, follow along. We talk about this stuff every week (because someone has to). 😉 Shop the pieces at the link in bio 🔗 #fabriccomposition #sustainablefashion #fabricquality #fashioneducation #slowfashion by @sashuthelabel
Before you come for me, I have receipts. Skijoring, the sport where horse riders pull skiers over jumps at terrifying speed, is one of the most underrated events in the country. And yes, fashion is absolutely a part of it. I went. I wore Sashū. I have opinions. Here's why I think events like this matter for how we dress: when you're in a crowd of people who actually care about what they show up in, you stop tolerating clothes that are just fine. You start wanting things that hold up, look intentional, and feel like you made a choice, not just grabbed whatever was on sale. That's the whole philosophy behind this label. High standards living. No filler. No fast fashion filler disguised as something elevated. If you're new here, hi. I'm building a clothing brand for women who optimise everything, including what they wear. Follow along if that's you. Shop the look and everything in our current collection at the link in bio 🔗 #skijor #highstandardsliving #slowfashion #luxuryfashion #classicstyle by @sashuthelabel
I take rush orders extremely seriously 🫡 by @sashuthelabel
I didn’t feel ready for a single one of these: ✨My first fashion show as a designer ✨Professionally shooting my first collection ✨Modeling my own designs for a magazine cover. If there’s a dream sitting in your notes app that you keep saying you’ll start once you’re ready, this one’s for you. by @sashuthelabel
I hate it when you see someone in the wild wearing a cute outfit but you’re too shy to ask where it’s from, so you just regret out for the rest of the week. I’m saving you the awkward part, everything in this video is on sashuthelabel.com 🛍️ by @sashuthelabel
I used to get so annoyed buying clothes online only for the sizing to show up totally inaccurate. I hated that so much as a customer than when I started Sashū I built a custom chart for every single item. Then when the piece is made, I measure the physical garment again myself just so I can make sure the site specs are dead accurate. If you’re picky about how something fits, take a sweater you already own, measure it flat, and match it against our products size chart. This guarantees you get the fit you actually want. Drop a 📦 in the comments if you’ve ever had a sizing fail shopping online. by @sashuthelabel
by @sashuthelabel
🍄 Send this to the person who steals your sweaters It’s getting cold enough now to fight over them! Both Men’s and Women’s matching styles available so you can still get your cute fall couples photos in. 🎃 by @sashuthelabel
A going out top in your 30s means: 💃🏼 * Going out to dinner * Going out to the kids soccer practise * Going out to a meeting * (Still) Going out to the clurb by @sashuthelabel
@nike sponsor us. by @sashuthelabel
Sorry my face is like this. I promise I love your work! @awnaartistry by @sashuthelabel
by @sashuthelabel

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