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Saskia C Copy

@saskiaccopy

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followers

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Words that bring brands to life. Beauty, wellness, travel and lifestyle copywriting. Limitless ideas and storytelling that compels and sells💡💡💡

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a year ago

Jo Malone CBE has always been one of my idols. Working with the team @jolovesofficial for the past year has been pure joy. When a fragrance icon revered for her commitment to originality and distinctive storytelling wants to collaborate you know the creative possibilities are limitless. Scent Under Wear is the latest innovation in scented dressing. The fragrant foundation of your mood. A ritual for self- expression. As original as scent maverick Jo herself, this concept dares you to defy fragrance convention and mist on how you feel. Scent Under Wear concept by @jomalonecbe , copy by @saskiaccopy #joloves #fragrancestorytelling #creativity #copywriting #fragrance #fragrancecopywriting #scent #scentunderwear taken in London, United Kingdom by @saskiaccopy

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a year ago

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2 years ago

Spring glow up: the lip edition. This @naturiumskin formula is a rare find. A balm as it should be: butter soft, super hydrating, effortless glide as you slick it on, no hint of stickiness. Another stellar formula from Susan Yara. Camellia lives up to its floral namesake; adorning lips with a soft-focus petal pink. #saskiaccopy #beauty #copywriting #naturium #naturiumphytoglowlipbalm #spacenk #saskiacourtenay #lipbalm #camellia by @saskiaccopy

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2 years ago

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2 years ago

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4 years ago

What’s your story? Let me guide you on a journey of blue sky thinking- where ideas and stories flow effortlessly. Ready to take creative flight? Let’s work together… #creativewriting #story #brandstorytelling #brandstory #brandstoryteller #blueskythinking #blueskythinkers #creativity #brandvoice #storytelling by @saskiaccopy

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4 years ago

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4 years ago

Let’s rebrand wellness into the ultimate expression of self love. Forget restrictive diets and obsessive workout trends. Healthy habits that spark joy and happiness in your mind that are done on the daily are where it’s at. Follow my five steps to feel alive every single day using the SMILE acronym. Let’s put the happiness back into wellness.
S- Stillness - start your day with some grounding meditation, breathwork or mindfulness.
M- Write your mantra for the day and keep it visible.
I- Use your imagination - express yourself creatively in a way that feels good to you- cook a new recipe, paint, sing, dance or write.
L- Learn something new. Commit to expanding your mind. Sign up for that language course, study wine tasting, read more, go to that exhibition, watch that Ted Talk or listen to that Podcast.
E- Exercise- Move your body every day in a way that feels good for you. Yoga, Pilates. boxing, spinning, tennis, running, swimming- whatever works for your body and mind. #wellness #wellnessjourney #smile #wellnessbranding #wellnessbrand #wellnessstoryteller #wellnessstorytelling #wellnesscopywriter #joy #happiness #health #wellnessrebranded #wellnessrebrand #saskiacourtenay #saskiaccopy #wordsthatinspire #wordsthatmatter #brandinginspiration taken in London, United Kingdom by @saskiaccopy

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4 years ago

The Liberty beauty hall has always been an absolute mecca for me. From my days as a Beauty Journalist at Hearst (then Natmags) through to my current life as a commercial Beauty & Wellness Copywriter, it’s retained it’s coveted place in the industry for decades. That rare space where you’ll find ranges that deliver yet come as close to artistry as humanly possible. Beauty discoveries that bring the delight and wonder back into the industry. And are packaged like pieces of art. Mooching about the ground floor @libertylondon is an immersive experience like no other. Swathed in tradition yet ready to blaze a trail with its innovative formulas from all corners of the globe. This week I popped in post meetings for a little inspo and picked up a copy of The Hall - the store’s new beauty broadsheet. Nothing short of brilliant in all its content and wonderful to flick through a piece of print that reads as well as it looks. Hats off to @sophieberesiner @shannonrpeter and the whole @libertylondon Editorial Team. Go pick up your copy. #thehall #libertylondon #beautywriter #beautyeditor #beautycopywriter #libertybeauty #journalism #printjournalism #wordsthatinspire #saskiaccopy #saskiacourtenay #brandstorytelling #brandstoryteller taken in Liberty London by @saskiaccopy

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4 years ago

“Believe it is possible because it is” I adore this mantra from the brilliant Jo Malone CBE on her Gracefully Madrid Eau De Parfum collab with Zara. The fragrance is a beautifully uplifting blend of orange, geranium and musk that’s sunny, bright and vital. It helps you feel alive, vibrant and bursting with energy. So let’s delve a little deeper into “Aromachology” for a few seconds. Aromachology is the scientific study behind the psychological benefits of a fragrance. It essentially focuses on the reaction different scents have on our central nervous system and as a result on our emotional health. Olfactory stimulation plays a key role in regulating mood, stress, focus, memory and cognitive function. Look for orange, bergamot, geranium, lavender and ylang- ylang if you want to feel motivated and joyful. Watch this space for more insights into the world of Aromachology coming up very soon. #aromachology #fragrance #jomalonecbe #psychologonline #positivity #positivityquotes #orangeflowers #geranium #perfume #saskiaccopy #saskiacourtenay #copywriting #fragrancestorytelling #olfactory #olfactorytherapy #olfactorytherapyformentalhealth by @saskiaccopy

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4 years ago

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4 years ago