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@scaleplustalent

229

followers

60

following

Pairing brands with communities that matter.
✉️ [email protected]

POSTS STORIES REELS TAGGED

@Scaleplustalent x Linkway Global x @dreame.usa

Creator: @thecollinskidsfamily

Product: Dreame D30 ULTRA CE by @scaleplustalent

134

3

3 months ago

@scaleplustalent x @grownsy

Creator: @liridonalun

Product: Grownsy Portable Bottle Warmer by @scaleplustalent

420

4

5 months ago

Client: @momcozy

Creator: @dr.michellemezin.dpt

Products: Momcozy Maternity Belly Bank, Full-body Pregnancy Pillow, and BirthEase Maternity Ball Set. by @scaleplustalent

0

0

6 days ago

Client: @wavytalkofficial

Creator: @thecollinskidsfamily

Product: Wavytalk Thermal Brush by @scaleplustalent

3

0

6 days ago

Client: @grownsy

Creator: @shiloh_martin1

Product: Grownsy baby swing by @scaleplustalent

2

2

8 days ago

Scaleplustalent x Fairy Ads

Client: @bambulab_official

Creator: @shell.pettijohn

Product: BambuLab P2S by @scaleplustalent

3

0

8 days ago

@Scaleplustalent x @hoverair_global

Creator: @thecollinskidsfamily

Product: HOVERAir X1 by @scaleplustalent

13

0

a month ago

@Grownsy: Baby Bassinet [Case Study]

A single piece of content, cross-posted to Instagram and TikTok, delivered 459K+ combined views and 8.6K+ combined likes across both platforms, a 1.9% like-to-view rate.

Why this matters

Awareness at scale:

Nearly half a million views placed the bassinet in front of a highly targeted audience: expecting and new parents actively making purchase decisions in a narrow, time-sensitive buying window. Social media influence and expert guidance are critical in shaping consumer decisions in the baby durables market. This is category-relevant reach, not broad impressions.

Built-in trust:

The product was shown in real use inside a parent's daily routine, content that reads as a recommendation rather than an advertisement. Only 16% of consumers say branded content feels authentic, against 60% for user-generated content, and 92% say they trust recommendations from people they know above all other forms of advertising. For a high-consideration nursery purchase, watching the product work in a real home is the strongest form of proof.

Sales intent:

Baby gear is a research-heavy category. Parents comparison-shop, save posts, and return before buying. Many want to see, touch, and test a product before bringing it home, because these are among the most important purchasing decisions they'll face. Content at this volume drives branded search, product page traffic, and consideration well past the posting window.

Compounding value:

Cross-posting doubles the surface area of a single production. Two distinct algorithms, two distinct audiences, one asset, and evergreen content that continues surfacing long after the campaign ends.

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Sources

Mintel, US Baby Durables Market Report

https://store.mintel.com/report/us-baby-durables-market-report

Stackla / Nielsen, via UGC Statistics 2026

https://loop.fans/blog/ugc-statistics

Newell Brands, Consumer Insights on Baby Shopping

https://www.newellbrands.com/our-stories/how-newell-brands-brought-consumer-insights-to-targets-enhanced-baby-shopping-experience by @scaleplustalent

85

0

2 months ago

Scaleplustalent x @momcozy

Creator: @shell.pettijohn

Product: Momcozy KleanPal Pro Bottle Washer by @scaleplustalent

3

1

4 months ago

Scaleplustalent x @hoverair_global

Creator: @thecollinskidsfamily

Product: HOVERAir X1 Pro Max by @scaleplustalent

352

6

5 months ago

@scaleplustalent x Glow Partners x @cozylaframes

Product: Cozyla Calendar

Creator: @thecollinskidsfamily by @scaleplustalent

3

0

5 months ago

All of our natural hair.

Genetics are so cool!

#thecollinskidsfamily #11kidssofar

MGMT: @scaleplustalent by @scaleplustalent

6k

314

6 months ago