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Lauren Apple | Speaker

@scalewithlauren

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Your systems don't save you. Building a system around you does.
I get founders out of the middle of their own companies.
Mom of 5 · Laptop closes at 4

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Mom of 5. Business closes at 4pm every day. I’m documenting the honest version of how that works, one real fix at a time.

If you’re building a business without giving up your life, you’re in the right corner of the internet.”

#workingmom #momentrepreneur #businessowner #worklifebalance #entrepreneurlife by @scalewithlauren

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2 months ago

A design studio owner I worked with got a no in February. The same client came back in July and signed a retainer.

Nothing clever happened in between. She just stopped treating the no as the end of it.

Most of us file a no under rejected and never look again, which means every quarter we throw out the warmest list we own.

The whole move takes about ten minutes a quarter. Every no from the last couple of years gets a touch every three or four months. Not a pitch. A line that says I saw this and thought of you.

No sequence. No tool. No automation.

Open the list of people who said no to you this year. How many were ever saying no to the work? by @scalewithlauren

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4 days ago

My automations were running perfectly. As long as I opened my laptop by eight.
Every system I had built had a trigger, and the trigger was me. The sequence went when I pressed it. The follow up went when I remembered.

On a good week that looked like a system. On a week with a sick kid, or a late start where I was not out of the house until 10:20, it was not one at all.

I thought I had a discipline problem, so I kept buying things to fix my discipline. The problem was that everything I owned was waiting on me.

If something of yours has worked beautifully for three weeks and then quietly stopped, look at what it was waiting for. by @scalewithlauren

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6 days ago

She was ten years into real estate, closing deals, and still sure she was the broken part.

Her industry had handed her a number. Six lead sources, because everybody runs six. So she ran six, none of them well, and spent a decade thinking the gap was effort.
The right number for her life was one. One source, learned properly, run inside the week she actually has.

Nobody sells you one. One does not look like growth. One looks like quitting on five things.

This is not a discipline problem. If the advice was built for somebody with a different week, doing it right was always going to feel like failing.
Which of your six was ever actually yours? by @scalewithlauren

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7 days ago

Sixty minutes today, and it is the only thing all week I asked anyone to show up for.

The Right Move has been running since Monday. Five days, free. It opens with four minutes that tell you which of the six rooms your ceiling is really sitting in. Clarity, Profit, Mental Load, Capacity, Systems, Support. They go in that order, and you stop at the first one that is broken.

Monday through Thursday was one short piece a day, all recorded audio, because most of you are listening in the pickup line.

Today is the live hour. It is the only part with a clock on it.

If you have been quietly reading my stuff for a year and never done anything with any of it, this is the easiest way to finally do one thing with it. You walk out with one change. Made by you. This week. by @scalewithlauren

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11 days ago

The last four things you bought all started with everything.

A whole system. A whole quarter. A whole rebuild of how you work. And the reason none of them held is not that you lacked the discipline to finish them. It is that everything is not a starting point, it is a wish.

An agency owner I worked with got one observation on one call. One. She went and enacted it and it made her money, and she told me afterwards that was the thing that got her. Not the framework. The single thing she actually did something about.

So pick one. The smallest move in the room that costs you most. Today, not next quarter.

What is your one? by @scalewithlauren

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12 days ago

Four moves. You keep reaching for the fourth one.

Remove. Optimize. Automate. Delegate. That is the whole list of things you can do with any piece of work.

Nearly everyone starts at delegate, because hire someone is the answer that gets sold to us. So the work lands on somebody else's desk in exactly the shape that was breaking it on yours, and now you are paying for it and managing it.

Most things land on optimize. Plenty land on remove.

Someone I worked with found her growth came from subtracting, not adding. Her words: stop inventing, start subtracting. She had ten ways of doing the thing. She needed one that fit her.

Which of the four does your most annoying task actually need? by @scalewithlauren

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12 days ago

I gave this sentence to twenty founders in a room in Franklin two weeks ago and asked them to finish it five times, fast, before they could talk themselves out of any of it.

A real business owner would answer tonight. Would take the call. Would be further along than this by now. Would not need the afternoon.

Here is the turn.

Those are not excuses. That is your constraint list.

Every line on it is true about the life your business actually has to live inside, and nearly every one of them has been filed away as something wrong with you.

Your constraint is not a flaw. It is the truth the system has to respect.

Finish the sentence in the comments. First thing that comes out, no editing. by @scalewithlauren

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19 days ago

There are only four things you can do with any task. Remove it. Optimize it. Automate it. Delegate it.

Almost everybody reaches for delegate first, then for automate when delegate turns out to be expensive.

Look at what those two actually do. Remove and delegate are both trying to make the thing go away. Automate just makes it cheaper to keep. Three ways of not looking at it.

Optimize is the only one that treats the constraint as information about what your business should be.

Here is the version I see most. You dread the thing you are best paid for. Delegate it, and the quality drops and now you are managing somebody. Automate it, and now you have a process for the thing you dread. Optimize asks why a business you built yourself requires the thing you dread every single day, and then changes the week, or the offer, so that it does not.

Harder question. Much shorter road.

Which one do you reach for first? by @scalewithlauren

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20 days ago

Three years ago I got up from the dinner table, mid mac and cheese and hot dogs, to take a client call. It wasn't even an emergency. I heard my daughter ask my husband, "why is mom always working?" That gutted me.

By then I'd built the business I set out to build. Multiple six figures. Clients I loved. And no structure, no margin, no flexibility. I was working constantly and still felt like I was failing at the exact thing I built it for.

I'd built a success trap.

So I stopped trying to fix it with a better system. I'm the anti-systems systems person, still in operations, just looking at it from the other end. The systems weren't the problem. They'd never been built around me.

That's why Profit & Presence Co. exists. Your systems don't save you. Building a system around you does. Now I close my laptop at four o'clock and the business keeps running without me, which was the point I'd been missing the whole time.

@usbank @highfivegrant
#highfivegrant. by @scalewithlauren

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21 days ago

I recorded this one at the end of August and it went live this week.

Rachel Ngom’s show. We talked like two people talk, not like a webinar.

If you have run somebody else’s advice exactly as written and watched it not hold, and then quietly decided that was about you, this one is worth a listen.

It wasn’t about you. It was advice built for a life that is not the one you are living.

Link is in my bio this week ❤️ by @scalewithlauren

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24 days ago

Sometimes the smartest thing you can do with a decision is refuse to make it for three days.

When Lauren catches herself circling the same choice, going around and around without landing it, she reads the circling as a signal. There's usually a reason it won't settle. So she gives herself a three-day window and stops feeding it: no more research, no more asking people what they'd do, no turning it over at night. She sets it down completely.

When a decision keeps circling, it usually means the timing isn't there yet. Piling on more research or more opinions won't move it. Three quiet days often can, because they give God room to make the next step clear. Choosing to pause is still a decision.

▶️ Full episode with Lauren Apple: https://rachelngom.com/laurenapple/

#ChristianEntrepreneur #FaithAndBusiness #KingdomBusiness #ChristianBusinessOwner #DecisionMaking by @scalewithlauren

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a month ago