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Creative, twin mom, maker of things, my under eye bags are designer
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 by @sdkeller74
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7 years ago
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In my whole career, my most fulfilling moments have been when I have helped someone in some way.

Is it great to make money for your services. Yes. Every day, all day. Making money, paying your bills is good. But I promise, if you allotted even just one service or one day a month to help someone who may not be able to afford you or mentor a young woman, it will both come back to you and fill your soul. 
What are some ways you give of yourself? I’ve gifted services and mentored, both hit me in the heart space just in different ways. Do you think you’ll consider how to return your blessings back into the world? by @sdkeller74
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7 years ago
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Seriously, is there anything prettier than a fresh lash lift?
#lashlift #lashliftandtint #lashlifting #lashlifttint #summer #festivalmakeup means #nomakeupmakeup #redhead by @sdkeller74
10
7 years ago
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Vanilla, this lass needs a new PR team

Literally, every time I hear someone describe something as “plain vanilla” I smile.

The only thing average about vanilla is that the average person prefers vanilla ice cream over every other flavor (yes, even chocolate)

Let’s just start with her physical facts. She is the fruit product of an orchid....the ONLY edible fruit product of any orchid, anywhere. 25,000 species of orchid and this is the only one that makes shit taste good.

She will only grow in a climate of 75-85 degrees and only in a space that’s 10 degrees north or south of the equator. This chics not basic at all...she’s extra, like extra, extra.

Why do I keep referring to this fruit as a woman? Because of people who prefer woman, vanilla is the scent that excites them at a higher % than any other scent that’s considered to be an aphrodisiac. By like...a lot.

Now you’re probably wondering why I’m fan girling vanilla when I’m meant to be talking about aromatherapy in business. Because this lass here, she’s powerful. She has duel effect on people in the retail space. 
In studies, on average, people who were exposed to the smell of vanilla spent more than their control group. 
In other studies, people who smelled vanilla were calmer and more likely to open up. Which is just part of the beauty business anyway, amiright? We’re like part therapist, part beauty magician. But the more comfortable they are, the more they talk, the more they have a deeper perceived trust in you because of their own opening up. (I am definitely not advising you to be disingenuous, you ARE in a trusted position, so respect it) 
So if you are a service provider, that has an important message that requires trust...consider Vanilla as one of the notes in your branding by @sdkeller74
6
7 years ago
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So I asked the other day if you’ve ever considered aromas impact on your businesses/customer experience. So let’s start with a no-no. When considering a signature scent for your brand choose only 1 or 2 notes. When you get into aromatherapy blends of 3 or more, it actually makes people want to spend less time in your space. Basically, a single note or even 2 your olfactory brain receives the message and quickly processes the information and then carriers on feeling comfortable to stick around and shop or chat about the protocol you want them to stick to or schedule their follow up. But 3 or more forces the olfactory to take up more processing space and causes a subconscious desire to leave the area as soon as one can. In fact, in studies, environments that had 3 or more scents people on average spent much less time shopping. #aromatherapy #esthetician #essentialoils #hairdresser #spa #cosmetology by @sdkeller74
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7 years ago
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I promise I’m not selling anything lol but I do have over 20 years in the spa industry. I’ve helped people craft branding messages via treatments and atmosphere. So my question to you is...Have you considered how scent/aromatherapy can transform how people consider you and your services? Would you incorporate scent into your message? How so? Would you want to know how and when to add that layer into your brand? #beauty #aromatherapy #essentialoils by @sdkeller74
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7 years ago
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 by @sdkeller74
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7 years ago
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You are who you are meant to be. by @sdkeller74
3
7 years ago
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Appearances can be so deceiving! Make the best choice for your health, not your Instagram. #selflove by @sdkeller74
1
7 years ago
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I claim this babe lol. Me and Lennon about 40 years apart. #twinmom #minime by @sdkeller74
2
8 years ago
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Guys! I can’t take this!! Earl grey and Strawberry Fields nail lacquer from #SpaRitual and mani done by @larae.loving.life I’m giving away one full size SpaRitual in Strawberry Fields. Just like and comment for your chance to win. Crossposted winner announced Monday by @sdkeller74
7
8 years ago
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Lennon Grace may have inherited my shoe fetish. She can’t even decide between shoes by @sdkeller74
4
8 years ago
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