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Second Home

@secondhomepr

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Representing Scandinavian brands and talent in the US.
PR, partnerships, events and creative collaborations.
Los Angeles. [email protected]

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Second Home PR Agency collab with the always stylish sisters @saramontazami & @hannamontazami 🤍 for @fabrique.official taken in Laguna Beach, California by @secondhomepr

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a month ago

Proud to be part of this stunning @jlindebergofficial FW26 campaign, launched today with @joelkinnaman & @kellygale 🤎

Partnership by Second Home PR.

For collaborations & partnerships:
lisa@secondhomepr.com by @secondhomepr

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2 months ago

årets mest inspirerande sommarprat @joelkinnaman

Photo: Ellen von Unwerth for @voguescandinavia taken in Los Angeles, California by @secondhomepr

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2 months ago

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2 months ago

Summer inspiration from Inredningsgruppen Wittstock, a brilliant interior design studio we’ve had the pleasure of working with through Second Home PR.

They are behind the interiors of this stunning Gotland home, featured in Plaza Magazine and on Grand Designs @inredningsgruppenwittstock and architect Leo Beccari at @vidastockholm

Their latest project is a beautifully restored wing in Sanda, transformed into the most beautiful summer home using natural, locally sourced materials and thoughtful details throughout. by @secondhomepr

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2 months ago

The sweetest summer collab. Ida Lundgren x Second Home PR for @fabrique.official

thank you Joanna Wang and @scarletthalo by @secondhomepr

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3 months ago

Second Home PR x Sara Montazami x Najell 🤍 by @secondhomepr

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3 months ago

Second Home PR event production for Desenio x Cleo Pètra at Pacific Design Center in West Hollywood. An art dinner and exhibition inspired by women, witches, and goddesses ✨

Thank you @chefmimiengstromnovak @concepts1eleven @henricolsson1 @anotherstory_nyc @legend_wines @sacc_la @unsweetwine

@desenio @cleokinnaman @annasylvan @carlemaitre 🤍 taken in Los Angeles, California by @secondhomepr

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3 months ago

Second Home PR is proud to support the launch of Shepherd of Sweden’s new Scandi Ease collection.

For this launch, Second Home PR did a UK and Scandinavian focused gifting campaign with a curated group of creators, press outreach, affiliate partnerships, and editorial coverage including TV4 Nyhetsmorgon.

The collection focuses on sandals, clogs, and espadrilles in soft suede and carefully selected natural materials, with lighter constructions and a clear connection between indoor and outdoor living. All production takes place in Europe, with a strong focus on materials and craftsmanship.

@shepherdofsweden by @secondhomepr

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4 months ago

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4 months ago

@kellygale x @filippa_k spring favorites
in collaboration with Second Home by @secondhomepr

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5 months ago

We started @unsweetwine in 2019 because we wanted to create a zero sugar, natural wine with transparent labeling. We realized wine didn’t come with ingredient transparency. Sugar and additives could be used without being mentioned, and most people had no idea what was actually in the bottle. Even people living vegan didn’t always realize their wine wasn’t.

Not coming from the wine industry became our advantage. We could question things and focus on what’s inside the wine, not the vintage or the origin.

We launched our Cava at Systembolaget with Michaela Forni, then took Unsweet to the US. We landed major press and managed to get nationwide shipping across the country.

Proud of what we’ve built. Now the focus is expansion in Florida and Miami, which feels like a natural next step for Unsweet taken in Los Angeles, California by @secondhomepr

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5 months ago