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Brand & Creative Direction
A trilingual journal on Culture & Design
Branding archive @linaseeddesign
Levantine X Provençal • Dubai
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Bilingual projects are the best!

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. taken in Dubai, United Arab Emirates by @seedcreativ
4
6 years ago
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Gotta love Arabic Pattern 

#islamicpattern by @seedcreativ
0
5 years ago
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I count in French. I argue in Arabic. I write in English. And sometimes, mid-sentence, my brain switches without asking permission.

Living between languages means never fully belonging to one. But it also means one word is never enough — and that’s not a problem. That’s the whole point.
‎لغة — langue — language. taken in Meydan by @seedcreativ
0
4 months ago
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‎روح بلّط البحر — rou7 ballet el ba7r — go pave the sea.

The Levantine way of saying: not a chance. No raised voice. No confrontation. Just an impossible task, handed back with a smile.

Some languages say no directly. We send you to the sea instead.
What’s the most untranslatable expression from your culture? by @seedcreativ
0
3 months ago
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I’m a designer. But that’s not really why I notice things.

I notice the curve of an Arabic letter before I read the word. I notice the white space before the content. I notice when something works and looks inevitable — like it couldn’t have been any other way.

Design, art, beauty. For me they’ve never been separate conversations.
‎تصميم — tasmeem — design. by @seedcreativ
0
3 months ago
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A hotel inside the old city of Damascus, where the building already tells the story. Our job was to let the identity sit quietly beside it.
Brand & creative direction for @oldvinehotel taken in Old Damascus الشام القديمة by @seedcreativ
7
10 months ago
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My French Mamie had a saying for everything. My Syrian Tété had a different one — for the same thing. Neither translated perfectly into the other’s language. But somehow, both were right.

Culture isn’t what you study. It’s what your grandmothers knew without explaining.
‎ثقافة — thaqafa — culture. by @seedcreativ
3
4 months ago
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In general, Turkish coffee reading is a practice for interpreting cup's coffee grounds as well as these on the saucer. ... This type of coffee leaves not only thick but also muddy sediment at the bottom of the cup. If you swirl the cup and turn it upside down then the grounds will fall down.

Can you read what s written on this one?

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#coffeereading #coffeelover  #turkishcoffee #arabiccoffeelover #linaseed by @seedcreativ
4
4 years ago
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« Beauty is in the Eye of the beholder »

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#arabicsaying #arabicexpression #ghazal #beautyisintheeyeofthebeholder
#linaseed #frenchsyrian #mixofcultures #digitalart #digitalartdubai by @seedcreativ
0
3 years ago
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My city of Birth. 
A city dear to my heart. 
Heart of Provence. 
Sun, art, culture & cuisine 
#nice #southoffrance #provence #cultureprovence 

Have you visited Nice? by @seedcreativ
3
2 years ago
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No matter your colours… 

#neverdull #willalwaysloveyou #arabicpopart #popartstyle #linaseed #linaseedstudio ##hadalahbek #shishalove by @seedcreativ
0
4 years ago
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In Arabic, we congratulate each other after a bath. After a haircut. After anything that refreshes you.
It’s said after — like quietly applauding the simple act of taking care of yourself.
No equivalent in French. No equivalent in English. Just this one warm word.
What do you say in yours? by @seedcreativ
1
4 months ago
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