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Co-founder & COO @thetrifactory
Egypt, running, & endurance sports
@pyramidshalfmarathon
@elgounahalfmarathon
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24 hours later and still getting goosebumps seeing this video with almost 7,000 amazing runners, of all ages and abilities, from almost 100 nationalities, coming together to #RaceThroughHistory at the @pyramidshalfmarathon!

Thank you to every single runner who showed up and showed out, crossing the finish line in style, thank you to our team at @thetrifactory and thank you to our fantastic partners @marakezegypt @pumame @pumarunning @orascom_pyramids_entertainment, and so many more! taken in Pyramids Half Marathon by @seiffawzy
41
2 years ago
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And gooooo @elgounahalfmarathon
@thetrifactory taken in El Gouna, Egypt by @seiffawzy
0
2 years ago
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Months and months of hard work all boil down to just a few hours in the early morning at the Great Pyramids of Giza - a few hours of the most incredible positive energy on earth. Thank you to the 10,000 runners who showed up, showed out, and RACED THROUGH HISTORY 🔼🔼🔼

@pyramidshalfmarathon
@thetrifactory by @seiffawzy
21
10 months ago
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A special moment from the first-ever Zamalek 5K Run. 🏃‍♂️

H.E Gohar Nabil, Minister of Youth and Sports, with Seif Fawzy, Co-Founder & COO of The TriFactory, during a day that brought the Zamalek community together through movement, community, and a shared commitment to supporting the Zamalek Association for Development (ZAD).

The run was more than just a 5K — it was an opportunity to come together, stay active, and support initiatives that make a difference in the community.

Thank you to everyone who joined us and helped make the first Zamalek 5K Run a memorable one. by @seiffawzy
3
17 days ago
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Reppin Egypt & @thetrifactory at the World Road Running Championships @wrrccopenhagen26 with the best @sherifademerdash ❤️💪🏼 taken in Copenhagen, Dennmark by @seiffawzy
16
23 days ago
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@SceneSportsME Ascent Climbing Egypt and The TriFactory, the two biggest names in Egypt’s climbing and mass participation sports scenes respectively, are teaming up again... and this time they’re headed to Sahel. 

Following the success of their debut at IL Monte Galala in November 2025, this edition of the Adventure Festival will feature a bouldering competition main event with three participation categories, 18 winners and a total prize pool of EGP 200,000. 

SceneSports spoke to Sherif Hafez, Co-founder & CEO of Ascent Climbing Egypt, and Seifeldin Fawzy, Co-founder & COO of The TriFactory, about what participants can expect from the tournament, and about their hopes and visions for Egypt’s climbing scene.

To read the full article about Egypt’s largest climbing event to date, head to www.SceneNow.com (link in bio) or download the app.

🖊️ Serag Heiba

في الثالث من يوليو، بقرية "دي باي" (D-Bay) التابعة لشركة تطوير مصر، من المتوقع أن تجذب الدورة الثانية من "مهرجان المغامرة" (Adventure Festival) حوالي 500 مشارك في أكبر حدث لتسلق الصخور تشهده مصر على الإطلاق. يأتي هذا الإصدار بعد النجاح الكبير الذي حققته انطلاقتهم الأولى في "المونت جلالة" في نوفمبر 2025. وسيشمل الحدث الرئيسي مسابقة لتسلق الصخور (Bouldering) تضم ثلاث فئات للمشاركة (متقدم/مبتدئ/شباب)، مع إعلان 18 فائز وإجمالي جوائز مالية تصل إلى 200,000 جنيه مصري.

يمكنكم قراءة القصة كاملة بالعربية والإنجليزية من موقعنا الإلكتروني: Scenesportsme.com

🖊 علياء عبد الغفار by @seiffawzy
8
4 months ago
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The people behind HYROX Egypt.

Mostafa Senner, Regional Manager of HYROX Middle East, alongside Ayman Hakky and Seifeldin Fawzy, Co-Founders of The TriFactory, at the official launch of HYROX Egypt.

Seeing the community come together last night was a reminder of why we do what we do. What began as a conversation has grown into a milestone moment for fitness racing in Egypt.

See you on 14 & 15 November as the World Series of Fitness Racing makes its Egyptian debut.

#HYROX #TheTriFactory by @seiffawzy
4
4 months ago
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Congratulations @hishammarzouk @amr.marzouk and the entire team at @sixyards.eg for another fantastic edition of the Diplomatic Football Tournament at Gezira Sporting Club!

Thanks for having me there and it was a pleasure presenting alongside @sherinagy_ & @amiraosama___ 🎤👌 by @seiffawzy
11
5 months ago
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Meet your host @seiffawzy
🎙️ Leading the Opening Ceremony of the 8th Diplomatic Football Tournament
Setting the tone for a night full of excitement, passion, and unforgettable moments.

Under the auspices of @germanembassyegypt 
In presence of @egyptmfa 

📆  01.05.2026 📍Gezira Club.

Main Partner @cib_sports
Telecom Partner @telecom.egypt
Automotive Partner @germanautoservice_mercedesbenz
FMCG Partner @editafoodindustries
Online Delivery Partner @talabat_egypt
Sports Gear Partner @wayup_sports 
Snacks Partner @nachostortillachips 
Hospitality Partner @xanadumakadi
Catering Partner @TBSegypt
Medical Partner @physiocureeg
Educational Partner @dwightschoolcairo
Hosted by @gsc.sports 
A project by @sixyards.eg by @seiffawzy
3
6 months ago
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@StartupSceneME: WALK LIKE A BOSS ft. Seifeldin Fawzy, Co-Founder & COO, The TriFactory

It turns out that building a sports and wellness empire in Egypt requires more than just a whistle and a pair of running shoes. In fact, it requires convincing a skeptical public that running 42 kilometers in the heat is actually a good idea. In this episode of the #StartupSceneME series, Walk Like a Boss, Amr Kawashti, co-founder of In Your Shoe, catches up with Seifeldin Fawzy, Co-Founder and COO of The TriFactory, to discuss the proof of concept phase that almost stopped his and his co-founders’ journeys before they’d even begun.

Fawzy admits that his biggest challenge isn’t the logistics of the race, but that ‘first time’ hurdle - a high-stakes mission of convincing new entities and locations that a massive sports event is actually viable. He recounts the early days when people openly mocked the idea, asking who would drive 500km to El Gouna just to run. That skepticism vanished the moment their first event in the North Coast launched with 250 participants, proving that the appetite for organised sports in Egypt was real.

From that moment, staggering growth followed, with The Trifactory’s events moving from a few hundred runners to the Marakez Pyramids Marathon, which saw 10,000 participants competing at once. Fawzy reflects on the weight of managing so many people and how that initial proof of concept paved the way for The TriFactory to become a cornerstone of the regional fitness scene.

For more startup news from across the Middle East and beyond, visit thestartupscene.me or download the #SceneNow app.

🎥 @StartupSceneME by @seiffawzy
2
7 months ago
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First major race of 2026: Saqqara Half Marathon! It's good to be back in action @thetrifactory 🔥 taken in Saqqara Necropolis by @seiffawzy
10
8 months ago
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There’s no single path to fitness — only the one that fits you.

At RiseUp Summit 2026, Salma Ghazzawi, Co-Founder of The Mind Space; Asmaa Al Zohairy, Founder and Functional Fitness Coach at Rowin & LA7 Gym; and Seifeldin Fawzy, Co-Founder & COO of The Trifactory, come together for a roundtable on Finding Your Fit — Inside Different Paths of Fitness.
From mindset and movement to discipline, community, and sustainability, this conversation explores how different fitness journeys are built — and how to find the one that aligns with your body, goals, and lifestyle.

Join the discussion live at the Grand Egyptian Museum.
Check the agenda on the website or RiseUp app to know the date and time of this session. Get your tickets through the link in bio!

5.6.7 FEB
Grand Egyptian Museum
RiseUp Summit 2026 by @seiffawzy
11
8 months ago
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