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Your space for Beauty, Wellness and Retail in Scottsdale, AZ
Created By: @theyriseup
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I used to think exhaustion, brain fog, and feeling like a stranger in my own body was just... life. Turns out it was my hormones, my adrenals, my thyroid -cortisol and stress quietly running the show long before anyone said the word "menopause." 🦩

Litewell changed that for me. This is my story of finally getting real answers and starting to feel like myself again.

I'm sharing it because I know I'm not the only one - whether you're deep in burnout in your 20s and 30s, navigating perimenopause, or on the other side of menopause altogether. This isn't just a menopause conversation. It's for any woman who's been running on empty and wondering why her body doesn't feel like her own.

That's exactly what The Flamingo Effect: Return to Self is built for - Oct 24, 11am-3pm at Flex Etc. A health expert panel both physicians (Dr. Kyle Kingsley @dr.adrijanakekic) and holistic healers (@katiestylez), a vendor village, a closing meditation, and space to just be seen, at any age or stage.

If any part of my story sounds familiar, this one's for you. Link in bio for tickets 💗
📍 Oct 24 | 11am-3pm | Flex Etc

#TheFlamingoEffect #ReturnToSelf #WomensHealth #Burnout #AdrenalHealth 

women's health, women's wellness, hormone health, adrenal health, thyroid health, cortisol balance, burnout recovery, stress management, perimenopause, menopause support, hormonal imbalance, self care, women supporting women, wellness event, women in wellness, Phoenix events, Scottsdale Arizona, Arizona wellness, women's health event AZ taken in Phoenix, Arizona by @seracollective
8
22 days ago
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Documented over a year, but years in the making.

Será Collective was created with a deeper intention: to offer women a space to build, refine, and expand into everything they’re becoming.

A place where business meets artistry,
and growth feels supported.

For those who feel called… the space is here.

Let me reintroduce myself.....and what inspired me to build Será.

Videography: @catedral_collective 
Hair/Makeup: @makeupbutterfly 
Makeup: @glam_by_cheyenne 
Stylist: @styledbysar 
Studio: @byrefine 

#scottsdale #femaleentrepreneur #fyp

Corporate to entrepreneur
Career change story
Former corporate executive
Salon suites Scottsdale
Salon suite rental
Scottsdale Arizona business
Salon studio for rent
Beauty industry entrepreneur
Business coach for women
Small business mentor
Female business coach
Filipina entrepreneur
Filipina business owner
Working mom entrepreneur
Mompreneur
Women in business
Small business owner journey
Entrepreneur mindset
Building a business from scratch
Content creator
Memoir writer
Author in progress
Writing my story
Women supporting women
Scottsdale small business taken in Scottsdale, Arizona by @seracollective
19
6 months ago
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I've been successful. But I learned my trauma served me. It made me a perfectionist. It made me never miss a deadline. It made me a workaholic. It made me never rest. It made me never satisfied. It made me easy to use. It made me physically sick.

But no more. This my "me" era. This is my "calm" era. This is my "build community" era. 

So let me reintroduce myself.....

My posse:
MUA: @makeupbutterfly 
Stylist: @veronicaalopez_ 
Jewelry: @modco.studio 
Photographer: @muse.haus taken in Scottsdale, Arizona by @seracollective
28
2 years ago
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🦩 A sponsor just came on board for The Flamingo Effect, so I get to gift you 2 FREE tickets (normally $25 each). One for you, one for your bestie 💗

It's a day for women carrying it all, to finally put some of it down. We'll have an expert panel on stress, hormones, and metabolic health, a vendor village of local women-owned brands, lunch, swag bags, and a closing meditation to reset your nervous system.

📅 Sat, Oct 24 | 11am–3pm
📍 Flex Etc, Phoenix (near Sky Harbor)

Want them? Just reply "Flock" and I'll send you a link to claim your tickets and register. Spots are limited!

@litewell.az @dr.adrijanakekic @katiestylez @riiiiicycles @catedral_collective taken in Phoenix, Arizona by @seracollective
4
a day ago
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🌿✨ Hey guys, it’s Gyduh! ✨🌿

Besties, in the crazy world we’re living in right now, I think we could ALL use a little change of pace, a little healing, and a little more connection. 💚

I’m excited to support my girlfriend and her upcoming WELLNESS EVENT, and YES, I’ll be there! 🙌💕

✨ OPEN TO EVERYONE!
🎟️ Tickets are ON SALE NOW!

Whether you’re looking to recharge, meet new people, focus on your wellness, or simply take a break from the chaos of everyday life, come join us!

Let’s show up for each other, support good people doing good things, and make a little more room for positivity in this crazy world. 🌎💫

Come support, come connect, and come hang out with me! I’ll see you there! 🫶

#HeyGuysItsGyduh #WellnessEvent #CommunityOverCompetition #SelfCare #GoodEnergy by @seracollective
5
3 days ago
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This is what it looked like last time we gathered women for a day of wellness in Phoenix 🦩 In partnership with Senita and Simplicity Co. Movement, we packed the room with several hundred women and the energy was unmatched!

So we're doing it again. Introducing **The Flamingo Effect: Return to Self.** (disclaimer: not co-sponsored by Senita and Simplicityco)

Flamingos lose their color while raising their chicks, and only regain it once those chicks are grown — a perfect mirror for what happens to so many of us as women. We give and give, and lose touch with our own vitality along the way. This event is about getting that color back.

Expect the same vibrant, feel-good energy as last time — plus:

🩺 An expert panel featuring Dr. Kyle Kingsley (female health & metabolic health physician @litewell.az), Dr. Adrijana Kekic (female longevity specialist @futurome) and Katie Anderson (founder of Besto, holistic healer, and author of *Awakening to Love*)
🛍️ A vendor village of local women-owned businesses
🧘 A closing group meditation
🎥 A story studio to film and keep your own content
🍽️ Lunch + swag bags
Hosted in the awesome new Flex Etc co-working warehouse near thr PHX airport.

📍 Oct 24 | 11am-3pm | Flex Etc

If last time was any indication, you don't want to miss this one 💗 Vendor applications still open — link in bio for tickets! taken in Phoenix, Arizona by @seracollective
11
17 days ago
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The detour is the way.

That was the heart of what we got to share at the @womenfounderssummit , standing next to my advisor and mentor, Jenna @theyriseup .

We talked about why story matters so much. Why the turns you never planned are the ones that shape you. Why your personal brand can’t wait for the perfect moment, so start now, no matter what. And why story, at its core, is remembering.

Sharing that stage with Jenna, and sharing our hearts with a room full of amazing women founders, was a gift.

More to come.

Thank you to @samia.kohler + @bykatarinalujic + @cognitedata for having us!! 

#WomenFoundersSummit #Storytelling #PersonalBrand #FounderStories #WomenFounders 

Women Founders Summit, storytelling, why story matters, personal brand, founder story, brand storytelling, the detour is the way, women founders, Phoenix entrepreneurs, Tempe Arizona events, creative storytelling agency, Catedral Collective taken in Tempe, Arizona by @seracollective
6
17 days ago
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Tired but wired. Running on empty. Calling it "fine."

Are you a mom? A creator? An entrepreneur? A community builder? A healer? And feeling depleted underneath it all?

You're not broken, your body is asking for support.

Join us October 24th for The Flamingo Effect: a morning built for women who do it all, on hormonal, metabolic, and nervous system health. 

Expert panel, Q&A, closing meditation + nervous system reset, lunch, women's market, swag bags.

📍 Flex Etc. | 🗓️ Saturday, October 24th
Link in bio to save your spot 🦩

#TheFlamingoEffect #WomensHealth #Perimenopause #NervousSystemRegulation #ReturnToSelf taken in Phoenix, Arizona by @seracollective
5
19 days ago
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30 new followers. Zero ads.

@theyriseup founder of @seracollective one of our Heart & Hunt founding members shared that every time she posts one of her story videos, she’s seeing 15–30 new organic followers with no ad spend.

On an account with just over 1,000 followers, she’s getting 1,500+ views, and on some posts, around 70% of the viewers are non-followers.

That matters.

Because this isn’t really about followers.

It’s about what happens when people finally understand who you are.

She got clearer about her identity, started sharing her stories more consistently, and people started paying attention.

That’s the power of story.

Not to make you louder.
To make you more known, trusted, and remembered.

That’s what we’re building inside Heart & Hunt.

If you’re ready to show up with more clarity, tell your story well, and build trust before the transaction, come join us. ❤️‍🔥

And a huge shoutout to @flexetc.us for letting us use the space for this session. Consider this one unofficially sponsored by Flex 😂

They’re opening next month, and if you’re a founder, entrepreneur, or business owner looking for a space to work, create, and build, go book a tour now.

#FounderStorytelling #OrganicGrowth #PersonalBrandStorytelling

How to grow on social media authentically | storytelling content that gets organic followers | how to get followers without paid ads | personal brand storytelling tips | founder content strategy | organic growth tips for creators | authentic content vs trends | content that builds real connection | how founders should use social media | how to stand out on social media by @seracollective
2
a month ago
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Two founders. One shared obsession with community and entrepreneurs. 👀

Jenna, founder of @theyriseup and @seracollective, and @alexandercatedral got an early look at @flexetc.us , a new coworking and warehouse space in Phoenix built for entrepreneurs who are ready to turn their ideas and products into real businesses.

We have both spent years building the kinds of spaces and communities we believe entrepreneurs actually need, so getting to experience Flex before the doors officially open felt like a full-circle moment.

And naturally, we couldn’t just take a tour. 😂 We sat down right there in the space and recorded a podcast episode about authenticity, storytelling, and what it really takes to build something meaningful.

Flex officially opens next month. If you’re an entrepreneur in Phoenix, go experience it for yourself. 🎥✨ by @seracollective
4
a month ago
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Calling all beauty, wellness & hormone-health brands 🦩

On October 24th, we're gathering 60 high-achieving women in partnership with Dr. Kyle Kingsley founder of @litewell.az and @itslindseyburwell founder of @the.patchmethod for The Flamingo Effect: Return to Self - an evening centered on regulating our bodies' response to chronic stress, and navigating perimenopause and menopause with more ease.

We're curating a vendor village at the event and looking for brands to donate products or samples (20 units minimum) for our guest gifting experience. If your brand speaks to women who are ambitious, a little depleted, and ready to feel like themselves again - we'd love to have you in the room.

📩 DM "VENDOR SWAG".
Applications close soon - spots are limited.

#TheFlamingoEffect #ReturnToSelf #VendorCall #Perimenopause #menopause by @seracollective
38
a month ago
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I used to think control was the same thing as strength.

Type A. Eldest daughter. Master project manager of my own life. I never let anything hit the ground. Work, family, religion, community, all of it, held up by me refusing to drop the ball.

Then midlife happened.

I lost the estrogen. I lost the energy to people please. I lost the wherewithal to control anything anymore. I was just too tired to keep holding it all.

And in that exhaustion, I was forced to surrender.

Not because I wanted to. Because I had no other choice.

I named my business after this. What will be will be.
I've worked hard. I've built myself up. I've given back. So now I just hope it was enough. I hope I did enough. 

And I surrender the rest to the universe, to whatever you call the divine, and trust it will take care of me.

And somehow, since I let go, I've never magnetized more abundance in my life.

As my friend @itsmelanieperalta_ says " The universe has got me."

MU: @bridalartistry.collective 
Videography: @catedral_collective 

#midlifewoman #surrenderandreceive #typeapersonality #eldestdaughtersyndrome #peoplepleasingrecovery

how to stop controlling everything
signs of burnout in women over 40
hormonal changes and burnout in corporate women
women in leadership burnout recovery
adrenal fatigue in working women
caregiver burnout corporate women
letting go of people pleasing in midlife
surrendering to what is quotes by @seracollective
1
a month ago
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