Instagram story viewer> @serafinamkt> Posts

Serafina Marketing & Brands

@serafinamkt

3.6K

followers

994

following

LONGSTANDING BRANDS.
based in NYC & Florianópolis
marketing | business | strategy
founded by @lucascalban

POSTS STORIES REELS TAGGED

64

8

2 years ago

66

6

2 years ago

Every project starts with a blank page and the search for a mark that feels inevitable.

This one carried an added layer of challenge: KDS and Artefacto were already established brands in their own right, and whatever came next had to speak for both of them as a single idea.

The name Vista was only the start, followed by a signature mark refined until it felt natural. Serafina helped present the boutique residential experience through every touchpoint. Slide to discover more. taken in Santo Antônio De Lisboa, Santa Catarina, Brazil by @serafinamkt

41

4

2 days ago

East, west, here. Coming soon, steps from Union Square.

Tawa carries a symbol rooted in heritage, one that also speaks to what this new concept will serve.

The answer came from Quechua art. T’oqapu, the geometric language of the Andes, never needed an alphabet: its shapes said who you were and where you came from. We borrowed that idea to tell who Tawa is and where its roots lie, and those lines became the guide for both the symbol and the typography.

The result is a fish, the heart of the craft, built from forms older than the word “fusion.” Its eye is the rhombus, the Inca bridge, a quiet reminder that Tawa is where two worlds cross.

Naming & Branding by @serafinamkt taken in New York, New York by @serafinamkt

40

7

9 days ago

Can we use this cliché music for once? We’re in New York, and it feels more real than ever.

Thanks to everyone who has been part of our journey so far. We’re just getting started.

Book a visit and grab a coffee with Serafina Marketing taken in New York, New York by @serafinamkt

329

73

16 days ago

Full house tonight, what an amazing beginning! 🗽

We’re thrilled to share that our office opening has reached full capacity, so we’re no longer taking RSVPs for tonight.

Thank you to everyone who said yes, we can’t wait to celebrate with you.

Couldn’t make it this time? Our doors are always open for a coffee. Reach out and let’s talk about your next marketing project. taken in New York, New York by @serafinamkt

250

36

17 days ago

Serafina Marketing is officially opening its office in New York City, right by Union Square.

Come for a glass of champagne, stay for the view (and some great branding talk).

🗓️ Thursday, October 1 · 5 PM
🗽 41 E 11th St, 11th Floor
✉️ RSVP: lucas@serafinamkt.com

We’re happy to call you home, NYC! taken in New York, New York by @serafinamkt

238

111

20 days ago

39

3

2 months ago

35

1

23 days ago

It’s a lot like coffee.

Great coffee is about connection, ritual, and the moment it gives you.

Great branding works the same way. it’s not just about how it looks, but a real framework that combines experience and design into something you can actually feel.

At Serafina, we don’t just make things look good, we build brands you have to taste to believe. From the first line of copy to the last pixel of design, our work is made so a client feels the difference. taken in New York, New York by @serafinamkt

26

3

a month ago

32

2

3 months ago

Nobody wakes up wanting a product. We wake up wanting to feel something.

That’s the shift we build brands around: moving past features and price points to the emotional truth underneath.

Build for that feeling first, and the product becomes proof, not pitch. First, find the emotional core. Then build everything else around it.

Ready to sell the feeling, not just the product? Link in bio to start the conversation. taken in New York, New York by @serafinamkt

19

3

2 months ago