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James | Social Media Manager(@sevensocial.co)'s profile avatar HD Profile

James | Social Media Manager

@sevensocial.co

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If you’re working with me and hand me a questionable AI-generated flyer to promote your next event, program or offer, I’m probably going to push back. Not because I want to make your life difficult. Because I want your business to look good! AI can be a great tool, but there’s a difference between using AI to support your marketing and letting it become your marketing. If the answer is creating something better for you, I’m happy to do that within the scope of your services. Because I want what’s best for you, your brand and your business. Sometimes your social media manager needs to say: “Yeah… I wouldn’t post that.” taken in Guelph, Ontario by @sevensocial.co
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4 hours ago
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Your social media can be active and still feel lifeless. When real people, relatable content and genuine conversations are replaced with generic graphics and AI-generated slop, engagement drops and personality disappears. AI is a tool, not a substitute for understanding your audience or knowing how to edit a video or photos. Having a social media presence and actually being social are two very different things! taken in Guelph, Ontario by @sevensocial.co
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a day ago
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Big Bird Aviation is proud to sponsor Olivia Combs and Aren. Their trust, determination, and drive to keep reaching higher make this partnership one we’re excited to be part of. Join us in cheering Olivia and Aren on as they take the next step in their journey. We’re proud to have you in the Big Bird Aviation family! Directed by @sevensocial.co #BigBirdAviation #OliviaCombs #Equestrian #horse FlyBiggerFlyBetter by @sevensocial.co
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6 days ago
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But for real, the breakdown of all costs and my social media management services are on my site. Check the link for details and send me a message if you have any questions about content creation or SMM! 💯 taken in Guelph, Ontario by @sevensocial.co
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7 days ago
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Where are all the business owners at? Drop a comment below so I can show some support for your brand and what you’re building! And yes, Oliver came to check on me. I can usually count on him lol. taken in Guelph, Ontario by @sevensocial.co
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8 days ago
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A snapshot of life as a social media manager. Writing content ideas, researching client competition, filming content and loving the life you create! taken in Guelph, Ontario by @sevensocial.co
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15 days ago
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Most business owners don’t have a social media problem. They have a time problem. They know they should be posting. They know they should probably make Reels. They know their Instagram has been sitting untouched for two weeks. They just have an entire business demanding their attention. And eventually social becomes that annoying little task sitting at the bottom of the list. That’s usually when it makes sense to stop asking yourself “When am I going to get around to this?” and start figuring out who can take it off your plate. taken in Guelph, Ontario by @sevensocial.co
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22 days ago
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Running a business means there’s always something more urgent. Client work. Emails. Admin. Meetings. Actually running the business! And social media usually ends up at the bottom of the list. If you’re always overloaded and social media is the first thing to get pushed aside, that’s probably a sign it’s time to hand it off. So if social always comes last, contact me. I’ll take it from here. 😎 taken in Toronto, Ontario by @sevensocial.co
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24 days ago
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Having 10,000 followers looks great on a screenshot. But if nobody is clicking, booking, enquiring, visiting your website, or remembering your business… what are those followers actually doing for you? Social media isn’t just about growing an audience. It’s about building the right audience and giving them a reason to stick around. That means creating content that entertains, educates, builds trust, shows the real people behind the business, and eventually gives someone a reason to take the next step. Your follower count is a metric. In all honesty, a vanity metric by today’s platform measurements. It shouldn’t be your whole strategy. taken in Guelph, Ontario by @sevensocial.co
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25 days ago
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Instead of trying to cram every detail, feature, benefit and CTA into one post, think about how your content can build anticipation over time. Tease the idea. Introduce the problem. Show the behind-the-scenes. Give people a reason to care. Then deliver the payoff. That’s how you turn a collection of social media posts into an actual content strategy. taken in Guelph, Ontario by @sevensocial.co
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a month ago
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The less polished content does more for your brand than the perfectly edited version. Behind the scenes content gives people context. It shows personality. It makes your brand feel human. And most importantly, it gives people a reason to trust the person or business behind the content. The polished stuff might get attention but the process can get you the connection… and the conversion! taken in Guelph, Ontario by @sevensocial.co
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a month ago
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Sometimes the best thing you can do when you’re stuck creatively isn’t force yourself to come up with another idea. Get out. Work somewhere different. Take a walk. Bring your camera or phone somewhere you don’t normally go. Even a small change in your surroundings can completely shift how you look at things. A new environment gives your brain something new to work with and sometimes that’s enough to turn “I have no idea what to create” into “wait… that’s actually a good idea.” 💯 taken in Guelph, Ontario by @sevensocial.co
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a month ago
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