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Novela Singapore

@sg.novela

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🪶 SG’s home grown multi-beauty retailer
Also your beauty bestie & glow-up HQ💋
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🩷 Tag us in your haul! #NovelaSG

POSTS STORIES REELS TAGGED

3 ways to spend $10 in Singapore… but which one is actually worth it? 👀💸

We all know how to spend money, but knowing how to make it worth your money? That’s the real skill 😌
For just $10/month ($120/year), there’s a whole lot more waiting for you as a VIP Gold member ✨

Ready to upgrade? Visit any Novela store and our team will help you get started!
#NovelaBeautyClub #NovelaVIP #VIPGold #SGBeauty #beautydealssg by @sg.novela

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a month ago

Girl Math, but the math is actually mathing 💅🧮

Guest price: $484
VIP price: $206
That’s $278 staying in your pocket 👀

And suddenly that $120/year VIP Gold membership is looking a little different…

Because once you add up the VIP prices, 5% cashback in stamps, cash vouchers and VIP-only perks, the question isn’t “Why should I join?”

It’s “Why am I still paying Guest prices?” 😭

Your beauty routine isn’t getting cheaper, but the way you shop can. 💗

Girl Math approved. Wallet approved.

Not a VIP yet? Join Novela VIP Gold today and stop paying Guest prices 👀

T&Cs apply. Prices and savings may vary.

#NovelaBeautyClub #NovelaVIP #GirlMath #BeautyDealsSG #SingaporeBeauty by @sg.novela

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a month ago

”I’m just looking.“

Famous last words. 🫠

Meet the just-looking shopper. She walks in with zero intention to buy. Then VIP prices unlock. Every $100 spent earns a stamp. 5 stamps = a $25 cash voucher.

And suddenly, ”just looking“ becomes a full bag.
Been there? Join the Novela Beauty Club. You won‘t regret it. 🤭

Link in bio.

#NovelaSG #NovelaBeautyClub #novelavip #SGBeauty by @sg.novela

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2 months ago

🎀 Blush blindness? Never heard of her. 🤭💗

When you say "just a little blush" but somehow end up with extra rosy cheeks… 👀💕

A little more blush never hurt anybody, right? 🫣✨

Get your blush fix with the PRADA Touch Cream-to-Powder Blush and embrace your blush blindness era! 💅🏻
💖 VIP S$40 (U.P. S$80) — that's 50% OFF!

🛍️ Shop now in-store at NOVELA or online at https://bit.ly/4i2iIUG

#NovelaSG #NovelaVIP #PradaBeauty #BlushBlindness #BeautySG by @sg.novela

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6 hours ago

💖 Your VIP Era Starts Here! ✨

Love a good beauty haul? You’ll love it even more with VIP prices! 🛍️💕

Why settle for regular prices when your favourite beauty essentials could come with extra savings? 👀

🎀 NOVELA VIP LITE — Just S$30 for 2 Months!

From your everyday skincare staples to that fragrance you’ve been eyeing, enjoy exclusive VIP prices whenever you shop at NOVELA! 💅🏻

A little membership, a whole lot of beauty savings! 💗

✨ Join the VIP club today and make your next beauty haul worth more!

#NovelaSG #NovelaVIP #VIPLITE #BeautySG #BeautyDeals by @sg.novela

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8 hours ago

POV: You went to Novela and found some really good beauty deals 👀🛍️

First up… the Aveda Rosemary Mint Purifying Shampoo 1L for just $40, down from $134?! 🌿🤯

But wait, there’s more! From skincare and perfumes to supplements and haircare, Novela has plenty of beauty finds to check out.

And if you’re a Novela VIP member, you can enjoy exclusive prices on other eligible beauty products too 💗

So come shop with me and see what goodies you can find! 🛒✨

✨ The Aveda shampoo deal is available until 31 October only, or while stocks last, as part of the VIP Limited Campaign!

#NovelaSingapore #Aveda #BeautyFinds #BeautyDeals #SingaporeShopping taken in Singapore, City. Asia. by @sg.novela

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a day ago

💗 Good Beauty Deals? We've Got You! 🛍️✨

Your beauty haul deserves better prices, and we're here to make that happen! 💅🏻

With NOVELA VIP LITE, enjoy 2 months of exclusive VIP prices for just S$30! 💕

Whether you're restocking your holy grails or trying something new, make every beauty purchase a little more worth it. 🥰

✨ More beauty, more savings, more reasons to treat yourself!

Ready for your next haul? Join NOVELA VIP LITE today! 💖

#NovelaSG #NovelaVIP #VIPLITE #BeautySG #ShopAndSave by @sg.novela

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a day ago

🚨 ONLINE EXCLUSIVE: LIMITED TIME DEAL! ✨💖

Luxury skincare lovers, this one's for you! 👀💕

Treat your skin to a little luxury with HELENA RUBINSTEIN Re-Plasty Age Recovery Night Cream 50PX 100ml, now going for just S$599 (RSP S$980)! 🛍️

💗 Online Exclusive Offer
🛒 Special Price: S$599
⏰ Only until 18 October 2026 (Sunday)!

Your next luxury skincare indulgence is just a click away! Don't miss out on this limited-time deal. ✨

🛍️ Shop now at www.novela.com.sg before the offer ends!

#NovelaSG #NovelaVIP #HelenaRubinstein #LuxurySkincare #OnlineExclusive by @sg.novela

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a day ago

Skincare running out?! 🥲🛍️ No biggie because I can always count on @sg.novela for a little beauty restock, and of course, I had to check out their VIP deals!

✨ VIP Lite Pass: Just $30 for 2 months of VIP prices, both in-store and online!

🌿 October VIP Limited Deal: Aveda Rosemary Mint Purifying Shampoo 1L going for just $40 (RSP $134)! Exclusively for Gold & Silver members, limited to 1 in-store redemption per member, while stocks last. T&Cs apply.

A little beauty shopping and some savings? Yes please! 💛

📍 Available at Novela outlets

#NovelaSG #NovelaBeauty #BeautyRestock #BeautyDeals #SkincareEssentials taken in Tampines One by @sg.novela

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a day ago

🛍️ Up to 80% OFF at Novela?! 😍

Beauty lovers, time to go shopping! 💕

@sg.novela has just opened its newest outlet at CityLink Mall, and there are so many amazing deals waiting for you!

From skincare and makeup to perfumes, body care and hair care, there’s something for every beauty lover! 💄🧴

✨ Here’s the deal:
🛍️ VIP prices up to 80% OFF
💖 VIP membership at just $30 for 2 months
🎀 Your favourite beauty essentials all in one place!

📍 Novela CityLink Mall
1 Raffles Link, B1-48, Singapore 039393
🚇 Just beside City Hall MRT, opposite Guardian

With so many beauty deals, which section would you head to first? 😍

#NovelaSG #NovelaCityLink #BeautyDealsSG #Skincaredeals #curatedbytere taken in CityLink Mall SG by @sg.novela

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2 days ago

Your after-work wind-down just got a little sweeter! 🛁💆🏻‍♀️

From refreshing showers and nourishing body care to relaxing face masks and your favourite evening scent, we've got your self-care essentials covered! 🛍️

And the best part? Enjoy exclusive VIP prices on your beauty favourites with NOVELA VIP LITE! 💕

💗 Just S$30 for 2 months of VIP prices!

Swipe to discover our after-work basket picks and treat yourself to a little well-deserved pampering! ✨

Want more than just VIP prices, Join us as a Novela VIP Gold member and unlock exclusive perks and monthly deals!

#NovelaSG #NovelaVIP #VIPLITE #BeautySG #SelfCareEssentials by @sg.novela

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2 days ago

Up to 80% off selected beauty products from well-known brands? NOVELA has opened its new store at CityLink Mall, bringing together skincare, fragrances, haircare and bodycare with plenty of VIP deals worth exploring.

The highlight is the NOVELA VIP Lite Pass, priced at S$30 for two calendar months of access to exclusive VIP prices. From everyday beauty essentials to premium skincare favourites, the savings make it worth taking a closer look.

Some standout finds include Estée Lauder Advanced Night Repair 115ml at S$138 instead of S$358, SK-II Facial Treatment Essence 230ml at S$158 instead of S$328, and Montblanc Explorer Eau de Parfum 100ml at S$55 instead of S$174.

There are also bundle deals, including two Lancôme Tonique Confort 400ml bottles for S$70, alongside haircare favourites from Olaplex and a selection of bodycare products.

The new CityLink Mall outlet makes it convenient to browse different beauty categories under one roof, compare prices and stock up on familiar favourites. The S$30 VIP Lite Pass is a membership fee, with products purchased separately.

With savings across several popular brands, which beauty product would you check out first?

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#novela #novelasingapore #beautydeals #skincaredeals #beautyshopping taken in CityLink Mall SG by @sg.novela

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2 days ago