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SHADOW SOCIAL CREATIVE | CONTENT CREATOR

@shadowsocialcreative

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BRANDS | SPORT | THEATRE | INFLUENCERS
from the team behind @shadow.social
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We thought it might be time to really show you who’s really behind @shadow.social, the incredible work we’re doing over at @shadowsocialcreative, and how you can work with us❣️ Slide into our DMs, we’d love to chat xoxo by @shadowsocialcreative
It’s a new chapter for @shadow.social. 
What started as a love for capturing moments is now evolving into something bigger. A space focused on creating intentional, standout content for brands. We’re here to help you elevate your socials with creative that connects. And we’re so excited to grow this arm of @shadow.social and see where it takes us.
 Let’s turn your story into elevated content that people remember. Ready to create something great together? Our DMs are open. by @shadowsocialcreative
In a world where attention spans are short and competition is high, the quality of your content speaks volumes ✨ Impactful visuals don’t just look good. They build trust, communicate value, and elevate how your audience sees your brand. At @shadowsocialcreative, we specialise in crafting premium, intentional content that makes a lasting impression. Because good content isn’t just a nice-to-have. It’s a powerful tool for building long-term brand credibility and connection. That’s what we all want, right? If you’re looking to elevate your brand with intention, we’re here to help you build a content library that lasts. We work with brands, influencers, venues - anyone who is ready to take their content to the next level. Together, we’ll capture up to a high-quality, versatile, refined, beautifully edited assets designed to bring consistency, creativity, and clarity to your online presence (you also receive all unedited files for you to use as you wish). Because when your content is purposeful, your brand speaks louder ❤️‍🔥 #contentcreator #melbourne #contentideas by @shadowsocialcreative
Crazy good things happen when you step outside your comfort zone! That’s something I’ve been reminding myself of for over a year now, ever since going full-time into the business. And this week proved it yet again. Yesterday, I had the honour of being the international keynote speaker at the @marketing_assoc Brand Summit in Auckland, and my gosh, it was SO much fun. Was I freaking out a little beforehand? Absolutely. But the moment I walked off that stage, I wanted to do it all over again. I spoke about how making moments really matter. About how people crave a sense of belonging and community, and how brands have an opportunity to show up in those communities, create meaningful connections, and surprise their audiences in ways they never expected. The presentations throughout the day were fantastic, and I walked away having learnt so much. To be part of such an incredible lineup of speakers was a real honour. Going into it, my only goal was to make an impact on at least one person. To have so many people come up to me afterwards saying they’d learnt something new, and left feeling inspired, was such a special reminder of why I do what I do. I’m so excited about what’s still to come for the rest of this year, and even more excited to see what 2027 brings. Here’s to saying yes to the things that scare us a little. You never know where they might lead ✨ P.S. the biggest shoutout to my family (@jill_daa, @jaygeear & @carlariccio) & @suseberwick for listening to me practice my presentation a million times before I left and giving me the guidance and support I needed from day one. To all my INCREDIBLE friends that sent the most amazing messages over the past few days wishing me luck and congratulating me - you have no idea what that meant to me. And to my ride or die, @jack_edwards32, for flying up from Wellington to be there for me, taking content and cheering me on from the sidelines. by @shadowsocialcreative
WE’RE MANIFESTING HERE …. because it would be a dream to get a job to capture content for a concert like this one day ❤️ The quality of the new iPhone is unmatched, bringing shadow social creative’s content to the next level (this video is on x4 zoom!!) ✨ CONTENT CREATION FOR THEATRE | MUSIC | SPORT | FASHION | BRANDS | INFLUENCERS - @shadowsocialcreative’s got you. Send us a DM to chat, let’s make some dreams come true! #contentcreator #melbourne #manifesting #oliviadean #oliviadeantour by @shadowsocialcreative
bts glam for collingwood best & fairest 🤍🖤 content: @shadow.social hair: @hairbylanzz makeup: @makeupartistrybysofia spray tan: @glowdmelbourne by @shadowsocialcreative
Last month I had the pleasure of joining the Padel Invitational team, helping the Talent team curate an incredible lineup of celebrity talent for the Celebrity One Point Padel, as well as welcoming hundreds of influencers across the 4-day event. From invite strategy, influencer outreach, talent negotiations, content briefing and on-site hosting and event management - we did it all! I’ve loved every minute of it and couldn’t be more excited for what’s still to come with Tennis Australia this year. Here’s to the next chapter…AO27, starting on Monday 🏓 by @shadowsocialcreative
I guess I can tick off International Keynote Speaker off my bucket list now? I am very excited to announce that I am the International Keynote Speaker for the NZ Social Media Brand Summit, hosted by @marketing_assoc, in Auckland this October. I’ll be pulling back the curtain on my career leading social, content and influencer strategy for major global brands - and the lessons that still shape how I work today. Now, managing influencer partnerships and creating content for brands (and brides 💍), that doesn’t just stop the scroll, but engages online communities. Can’t wait to get to Auckland and connect with everyone in the room. See you in NZ friends 🇳🇿 by @shadowsocialcreative
Throwback to last year’s @richmond_fc’s best & fairest with the incredible duo @tobitobi.co 💛🖤 #eventcontent #contentcreator #melbourne by @shadowsocialcreative
The one and only @shamse64 from @channel9’s #GoldenBachelor hosted the very first ‘Shamse’s Paint & Sip’ at @thegrapeandhopwinebar this week - bringing together an incredible group of people for a night filled with creativity, laughter, great food, flowing drinks, and meaningful conversations 🎨🍷 Guests were guided through a fun and interactive painting session, encouraged to tap into their creativity, unwind, and simply enjoy the experience 🖼️🖌️ What an amazing turnout for the inaugural event! These sessions are also perfect for hens parties and bridal showers - enquire within for private bookings. We’re excited to share that the next Paint & Sip will be happening on Thursday 18 June at 7PM. Head to her page for all the details - we can’t wait to see you there ✨ by @shadowsocialcreative
Last night I had the pleasure of speaking at the Melbourne Marketing Forum, powered by @angrychairau and @monashbusiness, all about the world of influencer marketing in today’s crazy digital landscape 🎤✨ Was I nervous? Yes. Did people come up to me afterwards saying they found it valuable? Also yes. But that was the only goal - so yay! A good reminder that good things really do happen outside your comfort zone 💫 We also had the chance to hear from the incredible @denvercramer - one of the masterminds behind @denverandliely 🍷 Safe to say I’ve never wanted wine glasses more after hearing the story behind the brand last night. Such an inspiring journey and an incredible example of brand building done right (and wine is way more exciting than listening me yap away about influencers) 👏🏼 I’m also excited to be speaking at a social media conference in Auckland this October - NZ friends, stay tuned for more details 👀🇳🇿 Big shoutout to Dave and the team at @angrychairau for having me involved 🙏🏼 by @shadowsocialcreative
Doing something super out of my comfort zone here but I also love yapping away so this will be fun! Come hear me talk about all things influencers and brand marketing in today’s media landscape and how you can collaborate better with influencers and creators to help engage and convert audiences. 📅 Tuesday, 26 May 🕗 6:00 PM - 8:00 PM 📍 Level 7, 30 Collins Street, Melbourne 🎟 Tickets: in bio See you there! by @shadowsocialcreative

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