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Sophie Newlands | Shag Interior Founder & Designer

@shaginterior

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🎬BBC1 @interiordesignmasters Runner-up 2026
🐆The Rock & Roll Maximalist
📧Design, collab & speaker enquiries to [email protected]

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Runner-up! 🥹😭🫣🙌🏼🥺❤️

What a mix of emotions I’m feeling right now. This has been a wild ride and I’ve loved every second.

Congratulations to the absolute POWER-HOUSE that is @liagoldinteriors 👏🏼👏🏼👏🏼 She’s one hell of a designer and you lot better be queuing up at NEXT when her collection launches!

I’m of course going to be posting tomorrow about my design - which I absolutely LOVED, and will go through all the details and thought processes.

Sending out loads of love to all my fellow designers from this series; you guys really made this experience so special and I love you all. ❤️

For now, I’m raising a glass with all my friends to celebrate this journey, and even though it wasn’t the result I wanted you will be seeing a LOT more of me. I’m not done yet! 😉

Cheers! 🥂

#interiordesignmasters #shaginterior #longleatsafaripark #hospitalitydesign taken in Longleat Safari Park by @shaginterior

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4 months ago

What an absolute pleasure to be guests on @bbcmorninglive today ahead of the @interiordesignmasters final tonight!

Thanks for making us feel so welcome & generally just being lovely people @helenskelton & @gethincjones 🫶🏼

Tonight’s the night folks! Find out who will be crowned the winner of Interior Design Masters 2026! 🐆🌸

8pm, BBC1

#interiordesignmasters #morninglive by @shaginterior

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4 months ago

I know I promised an in-depth look at my design but I have completely run out of time to post it tonight.

I promise I will post over the weekend when I have more time to include all the things I want to tell you. There’s so many gorgeous and clever things I created that I want to divulge.

I started editing the post tonight but I don’t want to rush it and miss out important details so hang fire and I will post over the weekend.

As always, thanks for your lovely words and wonderful support - and to all the newbies who have found me this week - HELLO! 👋🏼

Sophie x

#maximalistinteriors #longleatsafaripark #interiordesignmasters taken in Longleat Safari Park by @shaginterior

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4 months ago

ONE WHOLE YEAR since we filmed the final of Interior Design Masters?! 🥹

How has that happened?!

So much has changed in the last 12 months, but it genuinely feels like yesterday that we were all in this completely bonkers whirlwind together.

Such a crazy experience and so enjoying everything that’s come from it. What a bloody ride! ❤️

#InteriorDesignMasters #IDM #InteriorDesign taken in Longleat Safari Park by @shaginterior

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4 days ago

Some lovely person out there has nominated Shag Interior for an award! 🥰🥰🥰 Whoever you are thank you very much!

It’s one that the public vote on so please do take a minute today to vote for me!

@mylocalawards taken in Staffordshire by @shaginterior

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4 days ago

I’m away in my van hence the radio silence on here, back in action from next week but here’s a few snaps of our time along the north east coast so far! ✨

Emails will be replied to as and when I have WiFi, thanks for your patience ❤️

#vanlife #northeastengland #northumbria by @shaginterior

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6 days ago

Due to no communication from a booking I’m available for limewash Wednesday 30th September - Thursday 1st October.

Happy to travel, also happy to offer a colour consultation to help you pick the best shade for the space.

Does anyone want these dates?? If so please comment or DM and I’ll get back to you - first come, first served!

#limewash #colourwash #limewashpaint taken in United Kingdom by @shaginterior

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8 days ago

Ad

Two months ago our garden looked like a junkyard!

The decking had gone rotten, we’d basically given up on it, but I knew I could redesign it and give us an amazing outdoor space to host in!

I visited the @johnsontiles outlet and picked out the perfect exterior tiles. They’re porcelain so they’re super easy to maintain but they have the most gorgeous texture and the colour is stunning against our grey and black house.

If you want to transform YOUR patio then head to Johnson Tiles and check out their range! #patioinspiration #gardeninspo taken in Staffordshire by @shaginterior

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11 days ago

Glamorous lunch meetings? I think not. Here’s a real look into the life of a design business founder 👀

Skin boosters for stress, a bald patch, a camera roll full of receipts, lunch times in my van, delirious moments and days I just want to have a lie down on the M6. 🥴

I know as designers we’re not exactly out here saving lives, but sometimes being a solo founder trying to make sense of an industry that can be quite brutal is exhausting.

Here’s to the ones who chase their messy, chaotic, unglamorous dreams. 🥂

#founderlife #interiordesigneruk #maximalistinteriors taken in Staffordshire by @shaginterior

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13 days ago

#gifted. Unboxing some goodies from @skinnypiginteriors - stick around for the reveal to see where I put them & for the product details! The candle, btw, is to die for 😍 and it comes in different designs and scents!! So, which one of these would you be adding to your home?? 👇🏼 Save this post for later so you don’t forget! 📌 #maximalistinteriors #maximalisthome taken in Staffordshire by @shaginterior

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14 days ago

Who’s bringing the wine? 🍷

Fun fact: the candlestick holder is actually an ash tray as well. 🚬

#maximalistinteriors #shaginterior

📸 - @slowblissstudio taken in Cannock by @shaginterior

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15 days ago

Today was fun! 🪩

I went along to the @hibiscus_ibiza event today to support my good friend Johanna from @weirdstock.living who collaborated with @foxandfurb on this ridiculously cool installation ✨

The whole event was super immersive, completely bonkers and really good fun. Congratulations to all involved! 👏🏼

#maximalistinteriors taken in London, United Kingdom by @shaginterior

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16 days ago