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Emily Kosko | Business Growth Strategist(@shamelessguide)'s profile avatar HD Profile

Emily Kosko | Business Growth Strategist

@shamelessguide

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Helping businesses lead their industry
Founder @startgrow.learn
USC Annenberg Professor
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🤖💬 ChatGPT vs. Gemini AI: Battle of the Bots! As AI technology advances, two giants stand out—ChatGPT, known for its conversational prowess, and Google’s Gemini AI, celebrated for its intuitive search capabilities.  Each brings unique strengths to the table, but which AI tops the charts in your experience? Dive into the debate and share your thoughts on which tool better meets your needs and why.  Your insights help us understand the evolving landscape of AI and its impact on daily digital interactions.  #AIComparison #ChatGPT #GeminiAI #TechDebate #FutureOfAI #openai #chatgpt4 #chatgptvsgoogle #chatgptvsgemini #bestaiapps #goodaiapps #aitools #aihacks #aihacksmarketing #googlegemini by @shamelessguide
70
2 years ago
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Subes una sola foto… y en segundos, LensoAI rastrea todo internet para mostrarte cada imagen tuya que existe en línea. ¿Increíble avance o alerta roja? Este tipo de reconocimiento facial puede ser un gran aliado para proteger tu reputación, fortalecer tu seguridad digital y cuidar tu marca personal. Pero también nos recuerda lo frágil que es nuestro control sobre la identidad digital. A medida que la IA evoluciona, la frontera entre lo útil y lo invasivo se vuelve más difusa. ¿Te animarías a probarla? #startup #startuplife #startuplove #startupjourney #startupideas #startups #emprendedores #negocios #negocio #empresarios #smallbusiness #smallbusinessowner #emprendimientodigital #liderazgo #exito #crecimientoempresarial #businessgrowth #entrepreneurmindset #innovacion #growthhacking #businessstrategy by @shamelessguide
20
a year ago
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Ever wonder how Google knows everything about you? Every search, every click, even voice commands—it’s all stored and sold to advertisers. But did you know you can delete all that data in less than 10 seconds? Simply head over to the My Activities section, click Delete All Stored Data, and just like that, you’re in control. Not only does this protect your privacy, but it also keeps your business safe from unnecessary data leaks. In the digital age, securing your data is as crucial as building your brand! #businessowner #aihacks #businesstips #businessstrategy #businessgrowth #businesstools #aitools #protectyourdata #bestwebsites #business by @shamelessguide
45
2 years ago
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The Lucas Museum of Narrative Art is finally here 🎬 Founded by George Lucas and Mellody Hobson, the museum explores the art behind the stories we grow up with, from film and comics to illustration and popular culture. The project took nearly 17 years to bring to life and cost more than $1 billion. Inside, you’ll find more than 40,000 works and about 100,000 square feet of gallery space. And the location? Right across the street from USC ❤️💛 Would you visit? #LucasMuseum #USC #LAMuseums #GeorgeLucas by @shamelessguide
18
6 days ago
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¿Una maestría en redes sociales? Sí, existe. Y va mucho más allá de aprender a publicar contenido. En USC Annenberg tenemos el Master of Science in Digital Social Media (DSM), un programa enfocado en entender cómo las plataformas digitales, las nuevas tecnologías y el comportamiento de las audiencias están cambiando la forma en que las marcas y las personas se comunican. Este es mi tercer año como profesora en el programa, y este semestre estoy enseñando un curso de emprendimiento que me emociona muchísimo. La idea es que los alumnos no se queden solamente con la teoría. Durante el semestre, cada equipo tiene que convertir una idea en un producto digital real. Tienen que definir para quién lo están creando, desarrollar su propuesta de valor, construir una primera versión y pensar cómo lo van a llevar al mercado. Pero ahí es donde empieza la parte más interesante. También tienen que crear una campaña digital para lanzarlo. Eso significa producir contenido para redes sociales, probar diferentes ideas, ver qué responde mejor la audiencia y medir los resultados mientras siguen desarrollando el producto. Porque una cosa es pensar que tienes una buena idea. Otra muy diferente es ponerla frente a personas reales y ver qué pasa. Para mí, esa es una de las mejores formas de aprender emprendimiento digital: crear, probar, medir y tomar decisiones con información real. Y sí, todo esto está pasando dentro de un salón de clases en USC. ❤️💛 #USC #USCAnnenberg #DigitalSocialMedia #DSM #Emprendimiento MarketingDigital SocialMedia Emprendedores DigitalMarketing by @shamelessguide
14
8 days ago
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Apple announces the iPhone 18 and a foldable iPhone, the Duo, and suddenly my current phone starts acting like it has received a retirement notice. I’m talking about apps lagging and random glitches I swear did not exist a week ago. Obviously, there are normal reasons an older phone can slow down. But there is also a consumer psychology piece that I find interesting. The second a new version comes out, your reference point changes. Features that felt completely fine last month suddenly feel outdated because now you know something better exists. Or is Apple just being sneaky? The timing is suspicious 😂 Does anyone else’s iPhone suddenly develop problems every September? #Apple #iPhone18 #iPhoneDuo ConsumerPsychology by @shamelessguide
17
15 days ago
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Nike’s “Find Your Greatness” campaign is interesting because it changes who gets to qualify as “great.” Traditional sports advertising often puts elite performance at the center. Nike took the opposite approach. The campaign featured ordinary people pursuing difficult goals, which made the brand’s promise feel much more inclusive. That is smart positioning. Nike still benefits from the status and credibility of elite sports, but it lowers the psychological distance between the brand and the customer. You do not have to already be exceptional to identify with Nike. You only have to see yourself as someone trying to improve. That matters because aspirational branding can fail when the ideal feels too distant. People may admire it, but they may not identify with it. “Find Your Greatness” solved that problem. Nike made achievement feel personal rather than exclusive. The business lesson is that aspiration works best when customers can realistically imagine themselves becoming the person your brand represents. #Nike #BrandStrategy #MarketingStrategy #BrandPositioning #Entrepreneurship by @shamelessguide
13
20 days ago
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One of the biggest mistakes businesses make with AI is treating it like one universal tool. The better approach is to think in functions. Research needs one kind of strength. Writing needs another. Brainstorming is different again. That is why I use Perplexity for research, Claude for writing, and ChatGPT for brainstorming. The value is not in having more tools. It is in matching the tool to the job. This is the same logic businesses already use everywhere else. You would not hire one person to be your accountant, designer, salesperson, and lawyer. AI works better when you stop asking, “Which tool is best?” and start asking, “Which tool is best for this task?” That shift can save time and improve the quality of the work. #AIForBusiness #Entrepreneurship #AITools #BusinessStrategy #Productivity by @shamelessguide
11
21 days ago
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Instagram está cambiando la forma en que mide si un contenido realmente interesa. Un like puede ser automático. Guardar o compartir requiere más intención. Por eso el tipo de contenido que suele tener más posibilidades de circular es el que cumple una función clara. Puede enseñar algo que quieras consultar después, dar una opinión que quieras mandar a alguien o crear un momento que quieras volver a ver. También importa mucho lo que pasa en los primeros segundos. Si la gente abandona rápido, es difícil acumular buen tiempo de reproducción. Si se queda hasta el final o vuelve a ver una parte, el Reel tiene más oportunidades de seguir distribuyéndose. Esto también cambia cómo deberíamos pensar el contenido. En vez de preguntarte “¿cómo consigo más likes?”, prueba con: “¿Qué haría que alguien enviara esto por DM?” “¿Qué información vale la pena guardar?” “¿Hay alguna parte que alguien quiera volver a ver?” Esas preguntas te pueden ayudar mucho más que intentar hacer una publicación simplemente “likeable”. #Emprendimiento #Emprendedores #Negocios #NegociosDigitales by @shamelessguide
16
24 days ago
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Ok, not $600, I meant $500. Haha. Oops. Dyson just launched a $500 toothbrush. Their new CameraJet combines brushing, precision liquid flossing and a tiny camera in one device. That camera analyzes 28 images per second. Machine learning identifies the gaps between your teeth. Then the toothbrush can fire a targeted jet of mouth rinse into those spaces while you brush. It also connects to the MyDyson app so you can see where you cleaned well and where you missed. For me, the bigger business lesson is Dyson’s brand strategy. They started with vacuums. Then hair dryers. Now oral care. They keep entering very ordinary product categories and asking the same question: What if we engineered this completely differently and charged a premium for it? That strategy has worked before. Would you spend $500 on the toothbrush? #Dyson #BrandStrategy #BusinessAndEntrepreneurship #Innovation #Entrepreneurship by @shamelessguide
7
25 days ago
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Quitting your job is not a requirement for becoming an entrepreneur. In fact, leaving too early can put unnecessary pressure on a new business. When your rent depends on every sale, it becomes much harder to experiment. You may accept the wrong clients. Underprice your work. Or abandon an idea before you’ve given it enough time to work. Your 9-to-5 can actually give you something valuable: runway. Use that income to test your offer. Find out what people will actually pay for. Build a repeatable way to get customers before your business has to support your entire life. Then look at the numbers. Is the business generating consistent revenue? Can it cover your basic expenses? Do you have enough savings to handle a slow month? Entrepreneurship does not have to start with one dramatic leap. Sometimes the smartest way to build a small business is to give yourself enough time to build it properly. #Entrepreneurship #SmallBusiness #BusinessAndEntrepreneurship #BusinessOwner #SideHustle by @shamelessguide
7
a month ago
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One of the strangest things about AI technology is that it can be completely wrong without sounding uncertain at all. That’s an AI hallucination. Generative AI is very good at producing language that sounds convincing. But that does not mean every statement has been checked against reality. A model can invent a statistic. It can misrepresent a real event. It can even cite research that does not exist. And it may deliver the false information with exactly the same confidence as a correct answer. This is one of the most important things to understand if you’re trying to learn AI for business. Use AI tools to brainstorm, organize information and speed up your work. But when you are dealing with facts, switch modes. Check the source. Verify the claim. Look for independent evidence before publishing it or using it to make a business decision. As more companies use AI, knowing how to question the output is going to matter just as much as knowing how to prompt it. #ArtificialIntelligence #AIForBusiness #AITools #AIHallucinations #Entrepreneurship by @shamelessguide
15
a month ago
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