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Shapers Studios

@shapers_studios

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🎯 FMCG Products Design & Packaging (Food, Beverages, Cosmetics & Toys)
🏆 300+ Clients Globally | 10k+ Designs
🚀 Let's Design you Brand!
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Aallamara Vizuthugal, a heritage oil brand with nearly 150 years of legacy across four to five generations, we created a visual identity inspired by the enduring strength of the Aalmaram (Banyan Tree). The idea was to translate generations of trust, resilience, and cultural roots into a logo that feels relevant today—without depending on storytelling alone. The identity brings together: 🌿 Banyan-inspired form — The descending roots represent legacy, strength, and continuity across generations. ◼️ Timeless minimalism — A clean visual language that carries heritage without feeling dated. 🏺 Cultural rootedness — Traditional sensibilities expressed through a contemporary design approach. ↔️ Past meets present — A refreshed identity that preserves authenticity while helping the brand move forward. A legacy that has stood for generations. A visual identity designed to carry it forward. #ShapersStudio #BrandIdentity #LogoDesign #Branding #PackagingDesign HeritageBrand TamilBrand IndianBranding LogoIdentity BrandStrategy DesignThinking BanyanTree Aalmaram BrandRevival by @shapers_studios
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8 days ago
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A logo that brings warmth, tradition, and the joy of food together. For Bhurkho, a product of Saranya Foods, we created a distinctive visual identity that reflects the brand’s connection with homestyle cooking and comforting food experiences. The logo combines a traditional cooking pot and rising steam with expressive typography, creating a visual that feels both familiar and memorable. The flowing elements beneath the wordmark add a sense of movement while giving the identity a more distinctive character. From the symbol to the typography, every element was designed to make Bhurkho instantly recognisable and rooted in the world of food. Brand Identity | Logo Design | Food & FMCG Branding #ShapersStudio #LogoDesign #BrandIdentity #FoodBranding #FMCGBranding PackagingDesign BrandDesign Bhurkho SaranyaFoods FoodBrand LogoDesignIndia by @shapers_studios
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10 days ago
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A fresh, natural identity for Advance Organics’ bio-stimulant range. Designed to communicate growth, nourishment, and trust through a clean, purposeful visual language. Because great packaging doesn’t just stand out — it tells the story. #Shapers #PackagingDesign #Branding #LabelDesign #AgriBranding GraphicDesign by @shapers_studios
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a month ago
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What happens when the richness of the Western Ghats meets modern food culture? 🌿 For Ghat’s Recipe, we created a brand identity and packaging system that brings together nature, tradition and premium appeal. Starting with their signature Nutmeg Pickles, the design draws inspiration from the Ghats through: ⛰️ A mountain-inspired logo 🌿 Fresh botanical illustrations 🤎 Earthy nutmeg tones ✦ Clean, contemporary typography The goal was simple: make the product feel rooted in its origin, while ready for the modern shelf. From local inspiration to an export-ready identity, every element was designed to tell the story of where the product comes from—and where it can go. Rooted in the Ghats. Crafted for today. #Shapers #BrandIdentity #PackagingDesign #BrandDesign #FoodBrand Packaging DesignThinking IndianBrands GhatRecipe NutmegPickles Branding by @shapers_studios
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a month ago
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How do you make a traditional sweets brand feel fresh on a modern retail shelf—without losing what makes it familiar? For Ganesh Vilas, a trusted traditional sweets brand, we extended the identity into a new laddu jar packaging system designed to work across local stores and modern supermarkets. The Challenge Laddu packaging often blends into the shelf with generic labels and limited visual distinction. The goal was to create something that could grab attention instantly while retaining the brand’s heritage and familiarity. Our Design Approach We built a bold, recognisable label system around: • Clear, appetising laddu visuals • Colour-coded variants for easy navigation • Strong, readable typography • A premium look while staying accessible • The iconic elephant mascot for instant brand recognition The Brand Extension The elephant mascot acts as a visual anchor across the packaging, creating consistency and strengthening recall as the brand expands into new product formats. The Result A clean, contemporary packaging identity that brings together visibility, familiarity and premium shelf appeal—helping Ganesh Vilas stand out while staying unmistakably itself. Design by Shapers. #Shapers #PackagingDesign #BrandIdentity #PackagingDesignIndia #FoodPackaging SweetsPackaging BrandExtension VisualIdentity PackagingDesignInspiration GraphicDesign IndianBrands by @shapers_studios
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a month ago
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For 71 years, Ganesh Vilas has been a trusted Madurai name for peanut chikki, with a strong regional presence extending across a 150 km radius. As chikki moves from traditional bars to convenient, bite-sized formats, Ganesh Vilas wanted to evolve with the category—without losing the nostalgia and authenticity that made the brand special. The design approach: 🍂 Deep maroon for a rich, premium shelf presence 🥣 Classic bowl imagery to reinforce familiarity and tradition 🐘 Playful elephant-mask illustration for a memorable brand identity 🥜 Appetising visuals to make the product instantly craveable ✨ Subtle contemporary patterns to bring the heritage brand into modern retail The result is a packaging identity that bridges generations—keeping the soul of traditional chikki while giving it a fresh, premium retail appeal. Old roots. New crunch. Same Ganesh Vilas. ❤️ #GaneshVilas #PeanutChikki Chikki PackagingDesign BrandingDesign FoodPackaging IndianBrands Madurai KadalaiMittai PackagingIndia BrandIdentity DesignInspiration TraditionalWithATwist by @shapers_studios
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a month ago
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What happens when a traditional food brand gets a fresh visual identity? For Bananas Plus, the challenge was to move beyond a typography-led logo and create an identity that works just as well on small packaging as it does across other brand touchpoints. The new logo brings together: 🍌 Banana Flower — the hero element, representing the brand’s core ingredient ✍️ Modern Script Typography — refined for better visibility and recall 🍌 Banana Fruit — representing the key ingredients across the product range 🌿 Banana Leaf-Inspired Background — reflecting freshness and natural origins ⚖️ Balanced Composition — designed for clarity even at smaller sizes From vadagam and pickles to their signature Banana Flower Malt, the identity now reflects what makes Bananas Plus unique — traditional food products rooted in a natural, ingredient-first approach. Good packaging starts with a logo that can tell the story at a glance. #BananasPlus #LogoDesign #BrandIdentity #PackagingDesign #Branding FoodBranding, FMCGBranding, FoodPackaging, DesignProcess, ShapersStudio by @shapers_studios
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2 months ago
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Chola Spices – Export Packaging Design 🌶️ How do you take the authenticity of traditional Indian spices and make them ready for global shelves? For Chola Spices, the challenge was to create packaging that felt rooted in tradition while meeting the expectations of international markets. The design brings together: 🌿 Traditional cues – A wooden bowl filled with spices creates a natural, home-style feel. 🎨 Strong colour coding – Each variant gets its own distinct colour to make navigation easier on the shelf. 👀 Clear product hierarchy – The product name takes centre stage, helping shoppers quickly understand what they’re buying while the brand builds recognition. 📦 Export-ready structure – Fully sealed packaging helps maintain product quality while giving the range a clean, professional finish. The result? A spice brand that feels authentic to its roots, clear on the shelf, and ready for global markets. Because export packaging isn’t just about making a product look premium—it’s about making its origin, product, and promise instantly understandable. #CholaSpices #PackagingDesign #ExportPackaging #SpicePackaging #FMCGPackaging Branding PackagingStrategy IndianSpices ProductPackaging ShelfPresence by @shapers_studios
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2 months ago
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8 to 80 – Instant Health Drink Packaging Design Designed for a brand that believes good nutrition is for everyone—from 8 to 80. To differentiate the product in a competitive market, we repositioned it from a traditional health mix to a premium Instant Health Drink, crafted for today’s fast-paced lifestyle. The design features: • Clean, minimalist packaging for a premium shelf presence. • A milk splash visual to instantly communicate the product category. • Fresh green tones inspired by nature to reinforce health and wellness. • Seeds and nuts illustrations that highlight wholesome ingredients and build trust. The result is a modern packaging identity that makes healthy living feel convenient, premium, and accessible for every generation. #PackagingDesign #BrandIdentity #HealthDrink #Packaging #FMCG ShapersStudios by @shapers_studios
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2 months ago
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Inspired by the warmth of a new sunrise, East Sun is a South Indian food brand from Tenkasi, a region celebrated for its rich agricultural heritage and authentic flavors. For this packaging identity, we focused on creating a look that feels both familiar and fresh. Sunrise-inspired colours, clean typography, and subtle regional influences come together to build a brand that’s approachable, trustworthy, and impossible to miss on the shelf. A packaging system designed to bring together tradition, clarity, and strong retail impact—across every product in the range. #PackagingDesign #FMCGBranding #BrandIdentity #Packaging #RetailDesign FoodPackaging ShapersStudios GraphicDesign BrandStrategy ShelfImpact by @shapers_studios
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2 months ago
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Aarthy Bakery – Logo Identity Design 🥖 Some brands don’t need to look modern to feel memorable. They just need to feel familiar. For Aarthy Bakery, a beloved generational bakery in Kambam, the identity was inspired by the face everyone in town knows—the friendly bakery master. A symbol of trust, hard work, and tradition. The logo reflects the bakery’s journey from a humble tea shop to a cherished local bakery, while staying rooted in its rural heritage. The design brings together: • A character-inspired logo that celebrates authenticity and craftsmanship. • Warm, approachable illustrations that reflect the spirit of the bakery. • Traditional visual elements that resonate with the local community. • A simple, memorable identity that strengthens brand recognition. Because the best identities don’t just represent a business—they tell its story. #LogoDesign #BrandIdentity #BakeryBranding #PackagingDesign #BrandDesign VisualIdentity IndianBrands RuralBranding ShapersStudio by @shapers_studios
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2 months ago
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A product rooted in tradition doesn’t need loud packaging to stand out. For Agni Camphor, we reimagined the packaging with a minimalist approach that brings clarity, trust, and a premium feel to a category often dominated by cluttered designs. The design features: ✨ A clean, modern visual identity with strong shelf presence 🛕 Temple-inspired elements for an authentic spiritual connection 👀 A transparent window that showcases the pure white camphor, building instant trust 🎨 A limited yet rich color palette that delivers a premium look while keeping printing costs efficient The result is a packaging system that respects tradition while embracing modern design—helping Agni Camphor stand out in retail shelves, temple shops, and rural markets alike. #PackagingDesign #BrandIdentity #MinimalDesign #CamphorPackaging #FMCGDesign PackagingInspiration GraphicDesign Branding ShapersStudio by @shapers_studios
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3 months ago
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