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![Brand Identity & Collaterals for @bakefresh__ by @shift.isha [2/2]
Bakefresh started with a simple vision to make bakes that you can enjoy without guilt and without
compromising on quality. Founded by home baker and culinary enthusiast Rekha Shah who happens to be my mother, the brand reflects her passion for creating honest, handcrafted, fresh bakes.
Being a home bakery, the focus was never on creating an extensive identity system. Instead, the priority was to design only what would genuinely support the business - simple collaterals, labels, menus and everyday touchpoints that felt practical to implement.
With this flair of her's, I created a custom wordmark to compliment how serious Mumma can be about her bakes.
The flowing curve of the 'B' reflects a gentle handcrafted feel showing individuality while doubling as maker's mark adding a personal signature.
All images are photographed by us.
#visualidentitydesign #bakerylogo #logodesign #homebaker by @shift.isha](https://s12.imginn.com/749981862_17885299848669624_8341804148040703632_n.heic?t51.82787-15/749981862_17885299848669624_8341804148040703632_n.heic?stp=dst-jpg_e35_p1290x1290_tt6&_nc_cat=106&ig_cache_key=Mzk0Mzg2MzQ0MzE1MjA2Njk4NA%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=58cdad&efg=eyJ2ZW5jb2RlX3RhZyI6IkNBUk9VU0VMX0lURU0ueHBpZHMuMTQ0MC5zZHIucmVndWxhcl9waG90by5DMyJ9&_nc_ohc=M19EvDj2eGgQ7kNvwEZZUMt&_nc_oc=Adr_dq2CavkZ9ko6FMvoIyVGklcg4n9nV1k99c6pozWeg01GPRKLZ4OdF81Z241gmyPiTKFIGEZXNsnJKPRvqc8R&_nc_ad=z-m&_nc_cid=0&_nc_zt=23&_nc_ht=scontent-ord5-1.cdninstagram.com&_nc_gid=rt2FM-RUx0uHQnEBCNb7fA&_nc_ss=7a22e&oh=00_AQMjruYv0277bEqhaO60fFJk6uvVJ0EkAYxPfvhyBBK9AA&oe=6ADB2776)
![Brand Identity & Collaterals for @bakefresh__ by @shift.isha [1/2]
Bakefresh started with a simple vision to make bakes that you can enjoy without guilt and without
compromising on quality. Founded by home baker and culinary enthusiast Rekha Shah who happens to be my mother, the brand reflects her passion for creating honest, handcrafted, fresh bakes.
I'm incredibly proud of how she's built this from her Kitchen into something people genuinely look forward to.
With this flair of her's, I created a custom wordmark to compliment how serious Mumma can be about her bakes, giving credibility and trust to the brand.
This was the very first identity project I had the opportunity to work on and over time, I became her in-house Designer. A project that's as close to my heart as the person behind it.🩷
More on bakefresh coming soon
All images are photographed by us.
#visualidentitydesign #bakerylogo #logodesign #homebaker by @shift.isha](https://s12.imginn.com/746648771_17884892070669624_5216393454603990149_n.heic?t51.82787-15/746648771_17884892070669624_5216393454603990149_n.heic?stp=dst-jpg_e35_p1290x1290_tt6&_nc_cat=100&ig_cache_key=Mzk0MjQ5NzkxNTg1NDE1MjgwMQ%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=58cdad&efg=eyJ2ZW5jb2RlX3RhZyI6IkNBUk9VU0VMX0lURU0ueHBpZHMuMTQ0MC5zZHIucmVndWxhcl9waG90by5DMyJ9&_nc_ohc=4myF7xM3u9AQ7kNvwGMBS5A&_nc_oc=AdqSpzZJrn9x2Uj91vZ_r12o-0VNnB2OTXhg0brYrG3kCu89JSJnYPecbPGp4TJ8bgn7_BBEXM6Ik3buKqI7-BMp&_nc_ad=z-m&_nc_cid=0&_nc_zt=23&_nc_ht=scontent-ord5-2.cdninstagram.com&_nc_gid=rt2FM-RUx0uHQnEBCNb7fA&_nc_ss=7a22e&oh=00_AQO_ni2OQnMuVJv2-fCZ4bHzteVulrsQcuwun6zsVOtajQ&oe=6ADB0C7C)
