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Men's and Womenswear brand | By @amardeepss
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Mellow? Never 

Shift Zero

Creative director: @amardeepss 
Director and Composer: @yvshells 
Dop: @fedbelloli 
Director’s Assistant: @c____v____p
Assistant Photographer: @kadi.diallo
Art director: @nicoleajimal 
Set Design: @amardeepss
Gaffer: @Filipe.hardisty
Focus puller: @Shady_elagamy
Sound: @mcnultysound 
BTS video: @lockbresnar
BTS photography: @kadi.diallo, @c____v____p, @shotby.drey 
Stylist: @tequishamusic 
Hair: @gaia_maua
Mua: @sofiaparadis
Mua Assitant: @charlottefloyer
Jewellery: @atthe_terminus
Producers: @shotby.drey @the.visual.aid
Production: @stolen.greatness
Video edit: @hannahjoliver @yvshells 
Models: @ken__err0r
Set Production: @gkwdesign @Your_girlmad 
Studio: @methodxstudio 

#shiftzero #London #lfw #pfw by @shiftzeroofficial
32
a year ago
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Cool? Obviously 

Creative director: @amardeepss 
Director and Composer: @yvshells 
Dop: @fedbelloli 
Director’s Assistant: @c____v____p
Assistant Photographer: @kadi.diallo
Art director: @nicoleajimal 
Set Design: @amardeepss
Gaffer: @Filipe.hardisty
Focus puller: @Shady_elagamy
Sound: @mcnultysound 
BTS video: @lockbresnar
BTS photography: @kadi.diallo, @c____v____p, @shotby.drey 
Stylist: @tequishamusic 
Hair: @gaia_maua
Mua: @sofiaparadis
Mua Assitant: @charlottefloyer
Jewellery: @atthe_terminus
Producers: @shotby.drey @the.visual.aid
Production: @stolen.greatness
Video edit: @hannahjoliver @yvshells 
Model: @___vanessadavid 
Set Production: @gkwdesign @Your_girlmad 
Studio: @methodxstudio

#shiftzero #london #lfw #pfw by @shiftzeroofficial
37
a year ago
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Heat? Redefined

Creative director: @amardeepss 
Director and Composer: @yvshells 
Dop: @fedbelloli 
Director’s Assistant: @c____v____p
Assistant Photographer: @kadi.diallo
Art director: @nicoleajimal 
Set Design: @amardeepss
Gaffer: @Filipe.hardisty
Focus puller: @Shady_elagamy
Sound: @mcnultysound 
BTS video: @lockbresnar
BTS photography: @kadi.diallo, @c____v____p, @shotby.drey 
Stylist: @tequishamusic 
Hair: @gaia_maua
Mua: @sofiaparadis
Mua Assitant: @charlottefloyer
Jewellery: @atthe_terminus
Producers: @shotby.drey @the.visual.aid
Production: @stolen.greatness
Video edit: @hannahjoliver @yvshells 
Model:  @jayblutri_ 
Set Production: @gkwdesign @Your_girlmad 
Studio: @methodxstudio

#shiftzero #lfw #pfw #london by @shiftzeroofficial
27
a year ago
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Fittings with @jayblutri_ 

🎥 @yvshells 

@shiftzeroofficial taken in East London by @shiftzeroofficial
2
2 months ago
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Few raws from the Lookbook shoot that are too good just to sit in the emails 😤

📸 @yvshells 

@shiftzeroofficial by @shiftzeroofficial
19
2 months ago
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Wide shots 

A mix of film and digital 

@shiftzeroofficial Tailoring - @shaq.whyte 

📸 @yvshells by @shiftzeroofficial
2
4 months ago
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A glimpse at the process - Dream team came together and made it happen 🤌🏾

The first @shiftzeroofficial suit. 

One of one.

Made for family @shaq.whyte 

Wolverhampton Art Gallery ‘Shattered Dreams’ 

📹 & 📸 by @yvshells 🐸

#shiftzeroofficial #shiftzeroultra by @shiftzeroofficial
41
4 months ago
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The first suit from @shiftzeroofficial 

Designed and made for my brother @shaq.whyte for his Solo show ‘Shattered Dreams’ back where he was born and bred, Wolverhampton. 

The turn around for this was crazy and it was all hands on deck! But look what we did 🤌🏾 

Classic Italian vibe and fit, it was only right that he set pace in his home town! Looking like a fucking Mobster. 

Thank you for trusting me with such a meaningful project and keeping it in the family.

Peep the the canvas label, because mana reaaaal artist! 

📸 the frog himself @yvshells 

#shiftzero #tailoring by @shiftzeroofficial
77
4 months ago
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@shiftzeroofficial Showroom 

Ikkle video for your eyes 🤌🏾 

Again thank you for everyone who pulled up - so much more @shiftzeroofficial bits happening this year - STAY TUNED!

📹&🎶 by @yvshells 🐸

#shiftzero by @shiftzeroofficial
17
5 months ago
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It takes a village 

Creative director: @amardeepss 
Director and Composer: @yvshells 
Dop: @fedbelloli 
Director’s Assistant: c____v____p
Assistant Photographer: @kadi.diallo
Art director: @nicoleajimal 
Set Design: @amardeepss
Gaffer: @Filipe.hardisty
Focus puller: @Shady_elagamy
Sound: @mcnultysound 
BTS video: @lockbresnar
BTS photography: @kadi.diallo, c____v____p, @shotby.drey 
Stylist: @tequishamusic 
Hair: @gaia_maua
Mua: @sofiaparadis
Mua Assitant: @charlottefloyer
Jewellery: @atthe_terminus
Producers: @shotby.drey @the.visual.aid
Production: @stolen.greatness
Video edit: @hannahjoliver @yvshells 
Models: @___vanessadavid @jayblutri_ @ken__err0r 
Set Production: @gkwdesign @Your_girlmad 
Studio: @methodxstudio

#shiftzero #london #lfw #pfw by @shiftzeroofficial
2
5 months ago
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Showroom!

Firstly wanna thank everyone that pulled up 🙌🏽

On the notice we had, we really managed to whip something together and you all showed out for me and the brand and it’s much appreciated ♥️ 

Wanna thank the guys at @omoautemartis & @sons_of_craft for bringing me in on this space with you guys and allowing me to showcase my pieces - that’s family there! 

Special thanks to @aromatherapyhotline @yvshells & @nicoleajimal - literally couldn’t have done it without you guys. 

Big up the drink sponsors as well @windrush1027 - it got lit 🤌🏾

So many more pictures to post, video to come and more importantly more events to come. 

Shift Zero to the fucking world 😤

📸 by @rikiverma_ 

#shiftzero #london #shiftzeroultra #luxury fashion by @shiftzeroofficial
72
5 months ago
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Details 🤌🏾 

Come see these details plus much more in person this Saturday! 

Have the pleasure to being asked to show some of my @shiftzeroofficial  pieces at the @sons_of_craft showroom.

We got live dj’s running all day, two two drinks and supreme vibes! 

Sign up, Pull up and bring your friends. 

LINK IN BIO by @shiftzeroofficial
2
5 months ago
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