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SHINGEN

@shingenjp

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Premium products from Japan 🇯🇵
Japanese craftsmanship heritage since 1950
Matcha, tea, kitchenware & more 🍵
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Your café-style matcha moment, made at home. SHINGEN Barista Edition is a smooth, balanced blend of Japanese matcha from Uji and Shizuoka—created for beautifully creamy lattes, hot or iced. 🍵 100% Japanese matcha. One ingredient. Endless ways to enjoy it. Shop via the link in our bio! #SHINGEN #JapaneseMatcha #MatchaLatte #BaristaMatcha #MatchaLover by @shingenjp
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9 days ago
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How to enjoy SHINGEN Matcha Barista Edition 🍵 Simple, smooth, and made for everyday matcha moments. Shop our Barista Edition via the link in bio. #SHINGEN #JapaneseMatcha #MatchaLatte #HowToMakeMatcha #MadeInJapan by @shingenjp
2
a month ago
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Discover the catechins in your cup. 🍵🌿 Meet EGCG—short for epigallocatechin gallate. It is one of the naturally occurring catechins in matcha. These plant compounds belong to the polyphenol family and have attracted research into antioxidant activity, oxidative stress and cardiovascular health. Bring your curiosity to the cup with SHINGEN. ✨ 🥛 Your latte moment SHINGEN Barista Edition blends matcha from Uji, Kyoto and Shizuoka for a smooth, balanced flavour that shines through dairy or plant-based milk. Hot and creamy or iced and refreshing—make it your way. 🛒 Available now on Amazon UK, Germany and France. 🍵 Your traditional moment SHINGEN Ceremonial Edition uses 100% first-flush matcha from Uji, Kyoto. Whisk with water to enjoy its delicate flavour and umami. Coming soon. 🇯🇵 Cultivated in Japan. 🪨 Stone-ground in Japan. 📦 Packaged in Japan. Start with SHINGEN Barista Edition and make your next latte a matcha latte. 💚 #SHINGEN #JapaneseMatcha #EGCG #Catechins #MatchaLatte UjiMatcha MadeInJapan by @shingenjp
0
6 hours ago
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A moment for yourself. A matcha to savour. 🍵 The colour. The flavour. The simple pleasure of Japanese matcha. SHINGEN matcha. Your moment of calm. Discover SHINGEN through the link in our bio. #SHINGEN #JapaneseMatcha #Matcha #MatchaRitual #MadeInJapan by @shingenjp
0
a day ago
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More than caffeine. 🍵🌿 Matcha naturally contains L-theanine—an amino acid found in tea leaves and one of the components behind matcha’s smooth umami character. L-theanine has attracted research interest because of its relationship with: 🌿 Relaxation 🧠 Attention ⚡ Its interaction with caffeine Research is still developing and individual experiences vary, but this natural pairing is part of what makes matcha different from an ordinary cup of coffee. Vivid colour. Smooth umami. A ritual worth making time for. Choose your matcha moment: 🥛 SHINGEN Barista Edition Uji, Kyoto + Shizuoka Smooth and balanced Created to retain its flavour with milk Available now on Amazon UK, Germany and France 🍵 SHINGEN Ceremonial Edition 100% first-flush Uji, Kyoto Delicate and refined Created primarily for preparation with water Coming soon From cultivation and stone grinding to final packaging, every stage takes place in Japan. 🇯🇵 Latte or traditionally whisked—which would you choose? #SHINGEN #JapaneseMatcha #LTheanine #Matcha #MatchaLatte UjiMatcha MadeInJapan by @shingenjp
0
3 days ago
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How does a tea leaf become matcha? 🍃🍵 Matcha is not simply ordinary green tea ground into powder. Its journey begins before harvest. 🌱 SHADE Tea plants are protected from direct sunlight before harvest, contributing to vivid green leaves and a rich umami character. ✂️ HARVEST The leaves are harvested when ready. Region, cultivar and harvest timing all help shape the final flavour. ♨️ STEAM The freshly harvested leaves are steamed to stop oxidation and preserve their green character. 🌿 TENCHA The leaves are dried without rolling. Their stems and veins are removed, creating tencha—the raw tea used to make matcha. 🪨 STONE GRIND The tencha is slowly stone-ground into the fine powder we know as matcha. 📦 PACK The finished matcha is packaged to protect its colour, aroma and flavour. Every SHINGEN matcha product is cultivated, processed, stone-ground and packaged in Japan. 🇯🇵 🥛 Barista Edition Uji, Kyoto + Shizuoka Smooth and balanced, with a matcha character that remains noticeable with milk. Available now on Amazon UK, Germany and France. 🍵 Ceremonial Edition 100% first-flush Uji, Kyoto matcha Created primarily for traditional preparation with water. Coming soon. From shaded leaf to finished pack, every stage matters. ✨ #SHINGEN #JapaneseMatcha #HowMatchaIsMade #MatchaProduction #UjiMatcha MatchaLatte MadeInJapan by @shingenjp
0
4 days ago
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Long before the matcha latte, powdered tea was already part of Japan’s developing tea culture. 🇯🇵🍵 📜 815 Japan’s earliest known written record of tea drinking. 🌿 1191 The Zen monk Eisai returned from Song-dynasty China and is said to have introduced powdered-tea preparation to Japan. 🍃 Early 13th century onward Tea cultivation spread to Uji, Kyoto, which later became one of Japan’s most celebrated tea regions. ☀️ Shaded cultivation Uji growers refined cultivation by protecting tea plants from direct sunlight before harvest, helping produce deeper colour and rich umami. 🍵 16th century Sen no Rikyū helped perfect wabi-cha, shaping the Japanese way of tea around simplicity, respect and hospitality. Today, matcha is enjoyed both traditionally and in contemporary café-style drinks around the world. SHINGEN carries this heritage forward with matcha cultivated, stone-ground and packaged entirely in Japan. 🥛 Barista Edition Uji, Kyoto + Shizuoka Smooth and balanced for milk-based drinks Available now on Amazon UK, Germany and France 🍵 Ceremonial Edition 100% first-flush Uji, Kyoto Created for traditional preparation with water Coming soon Centuries of history in every bowl. ✨ #SHINGEN #JapaneseMatcha #MatchaHistory #UjiMatcha #MatchaLatte JapaneseTea MadeInJapan by @shingenjp
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5 days ago
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Coffee person or matcha person? You can be both. ☕🍵 They may share a place in our daily routines, but they are very different drinks. ☕ COFFEE • Made from roasted coffee beans • Flavour is extracted during brewing • Rich, roasted and aromatic • Naturally contains caffeine 🍵 MATCHA • Made from finely ground tea leaves • Whisked directly into water • Smooth, vegetal and rich in umami • Naturally contains caffeine and L-theanine • Contains catechins, including EGCG EGCG stands for epigallocatechin gallate and is one of the best-known catechins naturally found in green tea. 🌿 The amount of caffeine in either drink depends on the product, serving size and preparation. Neither is automatically better—it depends on what you feel like drinking. If you already enjoy café-style coffee drinks, SHINGEN Barista Edition makes an easy introduction to matcha. 🥛 🍃 Matcha from Uji, Kyoto + Shizuoka 🥛 Smooth and balanced with milk 🇯🇵 Cultivated, stone-ground and packed in Japan 🛒 Available now on Amazon UK, Germany and France Prefer matcha prepared simply with water? Our SHINGEN Ceremonial Edition, made with 100% first-flush Uji, Kyoto matcha, is coming soon. 🍵 Link in bio. #SHINGEN #JapaneseMatcha #MatchaVsCoffee #EGCG #MatchaLatte CoffeeLover UjiMatcha MadeInJapan by @shingenjp
0
6 days ago
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Japanese matcha is more than green tea powder. 🇯🇵🍵 It begins with tea leaves shaded before harvest. The leaves are processed into tencha. The tencha is then finely ground into matcha. This specialised process brings together agricultural knowledge, precise production and centuries of Japanese tea culture. In July 2026, “Japanese Tea” was officially registered as a Geographical Indication in Japan—a new milestone recognising its origin and reputation. At SHINGEN, Japan is part of every stage: 🌱 Cultivated in Japan 🪨 Stone-ground in Japan 📦 Packed in Japan 🥛 Barista Edition Uji, Kyoto + Shizuoka Available now on Amazon UK, Germany and France 🍵 Ceremonial Edition 100% first-flush Uji, Kyoto Coming soon From leaf to finished pack, SHINGEN is proudly made in Japan. 🇯🇵 #SHINGEN #JapaneseMatcha #JapaneseTea #UjiMatcha #ShizuokaMatcha MatchaLatte MadeInJapan by @shingenjp
0
7 days ago
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What’s actually inside matcha? 🍵🍃 Matcha is finely ground green tea. The powder is whisked into the drink, meaning the tea itself is consumed rather than removed after steeping. Its naturally occurring components include: ⚡ Caffeine — a natural stimulant found in tea 🌿 L-theanine — an amino acid naturally present in tea leaves 🍃 Catechins — green tea polyphenols, including EGCG 💚 Chlorophyll — the plant pigment behind matcha’s vivid green colour These compounds are widely studied, but individual effects vary. Matcha is not a medicine or miracle cure—it is best enjoyed as part of a varied, balanced diet. Matcha also naturally contains caffeine, so consider your serving size and timing if you are sensitive to it. 🥛 SHINGEN Barista Edition — Available now 🍵 SHINGEN Ceremonial Edition — Coming soon #SHINGEN #JapaneseMatcha #Matcha #MatchaEducation #GreenTea MatchaLatte JapaneseTea MadeInJapan by @shingenjp
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8 days ago
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Why does one matcha taste smooth and sweet, while another feels fresher or more robust? 🍵🍃 Cultivar is part of the answer. Swipe to discover a few cultivars associated with Japanese tea regions: 🌿 Yabukita — Shizuoka Balanced, fresh and gently astringent. 🌿 Samidori — Uji, Kyoto Soft umami, gentle sweetness and vivid green colour. 🌿 Gokou — Uji, Kyoto Deep umami, fuller body and low bitterness. 🌿 Saemidori — Southern Japan Vivid green with a sweet, mellow character. Cultivar is only part of the story. Region, climate, shading, harvest and processing all help create the final cup. 🥛 SHINGEN Barista Edition Uji, Kyoto + Shizuoka Made to shine through milk Available now 🍵 SHINGEN Ceremonial Edition 100% Uji, Kyoto First flush Coming soon Which flavour profile would you choose? ✨ #SHINGEN #JapaneseMatcha #Matcha #MatchaCultivar #UjiMatcha ShizuokaMatcha MatchaLatte JapaneseTea by @shingenjp
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9 days ago
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Where does Japan’s matcha begin? 🇯🇵🍵 Before matcha becomes the fine green powder in your cup, it begins as tencha—the shaded tea used to produce matcha. In 2024, Japan’s main tea-producing regions produced 5,336 tonnes of tencha: 🥇 Kagoshima — 2,150 tonnes 🥈 Kyoto — 1,068 tonnes 🥉 Shizuoka — 611 tonnes 4️⃣ Aichi — 428 tonnes 5️⃣ Mie — 332 tonnes The top three regions accounted for 71.8% of production. Kyoto and Shizuoka together represented 31.5%. 🥛 SHINGEN Barista Edition brings together matcha from Uji, Kyoto and Shizuoka for a smooth, balanced flavour made for café-style matcha lattes. 🍵 Our Ceremonial Edition, made with 100% Uji, Kyoto matcha, is coming soon. Barista Edition is available now on Amazon UK, Germany and France. Shop via the link in our bio. Production volume reflects regional scale, not quality or grade. The Kyoto figure covers the entire prefecture, not Uji alone. Source: 2024 regional tea-production statistics published by Mie Prefecture. #SHINGEN #JapaneseMatcha #UjiMatcha #MatchaLatte #CeremonialMatcha by @shingenjp
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10 days ago
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