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Shivani Agarwal

@shivani2795

9.9K
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1880
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👩🏽‍💻Co-founder @uptownie101
🏠 Calcutta
🤩Interested in startups, words, anything sartorial
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Speaking of launches, you just have to see what we’re up to today 👀 by @shivani2795
We are so truly proud of you we have used AI to make a leaner, better brand - and I’m back in this space to share all our exciting advances of the last few months. (Also a shameless plug for this top that we launched in butter yellow and olive green - just last week!) by @shivani2795
Happy Rakhi to my big sister - I never had to look for a safe space beyond you because you always held me with so much love and protection that I felt totally impervious to the world around. The happiest part of me is still sitting on your shoulders, being a complete nuisance, teasing you about how chubby your cheeks have become and holding on to you for dear life. Life has many highs but the highest of them all is being your little sister. 🤗 ❤️ by @shivani2795
The freedoms that matter. Comment below with yours! 👇 No men were involved in the making of this dream 🙌 No shrinking to make everyone ELSE comfortable Because enforced modesty is just a control mechanism 🛑 Men don’t follow up their sentences with ‘maybe, idk, I guess, sorry’ No, you don’t get just one shot. You get as many as you want. Self promotion feels weird to women, but some amount of it is just necessary. by @shivani2795
Once while I was interning and homesick in London, my sister came to visit me and suddenly everything got a lot brighter. Then I lost the contents of my entire office bag on the tube and she ran all over London to replace it. It takes a special kind of love to show up, all over the world, with a wide smile just to support your sister and push her to get all she wants from the world. Unfortunately our mindless wanderings in different high streets of the world, wasting time in 20 different stores in a day has come to a brief halt but truly, there’s no one else I’d rather be exhausted with. by @shivani2795
Felt like 2018 for a hot second 💕 by @shivani2795
More fam than fam 🌻 by @shivani2795
Thanks @that.antiquepiece Yash patil for turning my sketches to reality! by @shivani2795
tip 6 - Build strong vendor relationships - vendors prioritise consistent, on-time buyers. Aggressive bargaining without repeat orders won’t get you stock priority. tip 7 - Don’t buy cheap fabric - Saving ₹20 per meter smart. But if defects or returns rise, your margin disappears. by @shivani2795
If there ever was a happy place, this is it ❤️ by @shivani2795
The List - 1. Imagine art 2. ⁠Gemini pro 3. ⁠Canva pro 4. AdNova 5. ⁠Meeta creator marketplace 6. ⁠Sandcastle AI by @shivani2795
Unfortunately, what worked on Meta one year ago has stopped working now.. Meta evolves every year, and if you are not extremely Meta agile, your business simply won’t scale. Today, Meta demands an insane number of creatives. Earlier, UGC was our primary driver. Now it’s mixed. We ensure ALL these ad types are firing at the same time - UGC content AI generated visuals Static ads Short product feature reels Situational content If you’re at our scale, you should be launching 10 to 15 differentiated ads every single day. That is impossible without AI. There was a time when having a tech person in-house was optional. Now it’s critical. You need strong tech capability to leverage AI inside marketing. But if you’re just starting out these AI tools are user-friendly and should help you get started at low-costs and no-teams. by @shivani2795

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