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Primrose Park & PARK

@shopatprimrose

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Effortless style by @shopatanna ✨
Primrose Park ~ statement dressing
PARK ~ timeless essentials
Shop online & in ANNA stores

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Anna Diaries 🍁🍂

A week in Norfolk! & what the Burnham ladies have been up to.. as well as a visit from Char! ✨

Mimi & Char refreshed their autumn wardrobe and styled some different looks for a pub lunch 🍗 a beach walk 🌊 pumpkin picking 🎃 evening drinks 🥂 and a dog walk 🐕

Candice saw the northern lights from Thornham!! 🤩 Fi has been exploring more on her vesper! (With helmet on 😉) and Mimi has been doing plenty of wrapped up walking with her little best friend 🐥

#womenswear #styling #norfolk #autumnlooks taken in Burnham Market by @shopatprimrose

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3 days ago

A little Monday outfit motivation ✨ Seven looks with Linds to inspire a week of getting dressed and feeling good.

Today’s Styling Spotlight is one to save for those “what shall I wear?” mornings 🤎 Head to our stories for a closer look at each outfit!

Which look would you wear first? Let us know below 👇

#StylingSpotlight #OutfitInspiration #AutumnStyle #EverydayStyle #ShopANNA by @shopatprimrose

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4 days ago

ANNA DIARIES 🌴 a few very special days in Trancoso for the Organic Festival 🌴

We have just had a few days spent discovering the best of Brazil through food, music, nature and the people who make this place so special! Long lunches and a beautiful Uxua Mara dinner by the beach (we took our friends India and Perry!) the chef was from São Paulo, Roberta Sudbrack who used incredible local ingredients 🙂

What I loved most was how much of the experience was about connecting with the local community, with the land, with Brazilian culture, and with each other ❤️

At the end of the festival there is always a wonderful picnic in the Quadrado!! 💕

#annadiaries #ootd #womenswear #brazil taken in Trancoso, Bahia, Brazil by @shopatprimrose

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10 days ago

How do you land your first job in fashion? ✨

Anaïs, Wholesale Sales & Operations Manager at Essentiel Antwerp, shares how she got started, what her role involves and a connection with our founder Anna that goes back 18 years. 🤍

Meet the people behind the clothes with our latest Styling Spotlight.

Follow ANNA for styling ideas, fashion finds and stories from inside the industry.

#FashionCareers #WorkingInFashion #EssentielAntwerp #StylingSpotlight #ANNAStyle taken in Primrose Hill by @shopatprimrose

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11 days ago

ANNA DIARIES 🛵

Fi has moved to Norfolk! 😀 You may recognise Fi from Primrose Hill.. & now we are very lucky to have her in our Burnham Market shop! 😍

Since moving here at the end of July, Fi’s fave things so far have been the shop and the girls and customers 🫶🏼 swimming in sea 🌊 walks with Rex 🐶 riding her Vespa! 🛵 and big Norfolk skies 💕

Come and say hi to Fi and welcome her to Norfolk!!

#womenswear #shopatanna #independentboutique taken in Burnham Market by @shopatprimrose

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17 days ago

A maxi skirt as a top? We had to try it 👀

Pull it up, create that one-shoulder drape and tuck the extra fabric into your jeans. Such a fun way to wear a piece you already own differently!

Would you try this hack? Save it for later 🤎

#StylingHack #MaxiSkirt #HowToStyle #OutfitIdeas #StyleTips ShopANNA by @shopatprimrose

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18 days ago

Anna diaries ✈️

Richard and I are back in Brazil for a while!! 🇧🇷

I got stuck into a good book on the plane! Before landing at São Paulo airport, always so busy!

Back to our Brazilian home and of course straight onto the golf course ❤️⛳️

What do you want to see next week on diaries? 📔

#travel #ootd #womenswear #shopping taken in Brazil by @shopatprimrose

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24 days ago

STYLING SPOTLIGHT: It’s all about having fun with colour! 💙💗

I’ve layered the Crossley navy slip dress with our PARK Fia Blouse in bright pink, then styled it two ways with a bold blue coat and a playful navy jacket, both from Essentiel Antwerp.

One base, two colourful looks. Which would you choose?

There’s plenty more to come in our Styling Colour series, so stay tuned…

Anna x

#StylingSpotlight #HowToWearColour #ColourfulStyle #ShopAtAnna #StyleInspiration Over40Style taken in Primrose Hill by @shopatprimrose

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25 days ago

ANNA DIARIES: A VERY SPECIAL EDITION 🤍💍

This week’s diary is a little closer to Anna’s heart, as her youngest son, Jack, married his love, Mili, after a beautiful 10 year love story.

A day filled with love, laughter, happy tears and so many unforgettable moments. And, of course, the bridesmaids wore PARK pyjamas while getting ready! 🥂✨

Here’s to Jack and Mili, and the beginning of their next chapter together 🤍 by @shopatprimrose

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a month ago

Another shirt hack for you 👀👔

A little twist, tie and roll and suddenly an oversized shirt becomes a high-neck, cinched-waist top. No sewing, no cutting, just a completely different way to wear something already in your wardrobe. ✨

Save this one for later & let us know if you’d try it! 🤍

#ANNA #ShirtHack #StyleHack #stylingspotlight taken in London, United Kingdom by @shopatprimrose

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a month ago

Every friendship group has all three… 🤎🩵🤍

The neutral lover, the one who always adds a little colour, and the one who absolutely cannot be trusted near a glass of red wine 🍷

Which one are you? Tag your friends below 👇

Shop new PARK Cashmere online and in store now.

#PARKCashmere #CashmereStyle #NewIn #AutumnStyle #KnitwearSeason taken in Primrose Hill by @shopatprimrose

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a month ago

ANNA DIARIES 🇮🇹🇫🇷💞

A busy few days on the road!! First stop Italy with Amy, meeting new suppliers, looking at fabrics, colours and working through masses of new PARK ideas!! Knitwear, jersey, trousers….. and lots more 👀💞

Then it was off to Paris for @whosnextdotcom for more buying, new brands and plenty of inspiration!! Lots and LOTS to look at 🎨👜

A very busy few days but so exciting seeing everything that’s coming together for next season!! Can’t wait to show you more 💞

Swipe through for a little behind the scenes of our trip… 🇮🇹✈️🇫🇷

We started early & worked until LATE….

Canteen style lunch place!

A little fuel before an afternoon of meetings!🍝

Let the sourcing begin…

Working through masses of new PARK offerings..knitwear, jersey, trousers….and more!🎨

Into the fabric warehouse!! So much to choose from…check included!👀

Choosing colours and yarns for what’s coming next..this is the fun bit!!🌈🩷

And even more colours!! Working through every shade and combination🍡

Cheers to a great day!🥂

Next stop…PARIS!!🇫🇷 Starting my buying trip at Who’s next with plenty of colour👜👛

A little something that caught my eye..

And a little glimpse of Paris between appointments!🇫🇷☀️

Back to buying!! So many brands and new ideas to discover at who’s next👀💕

Lots of inspiration around every corner…colour, print and plenty of things catching my eye!

And that’s a wrap!! A VERY busy few days in Italy & Paris…lots of exciting things in the pipeline!🌼🪩 by @shopatprimrose

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a month ago