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Shira | Designer + Mom + Founder

@shopdanizo

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Home of the ✨personalized✨ leotard.
Hand pressed, unique leotards for your mini. 🌈🤸🏼
Dance • Gymnastics • Party • Play
👇🏼 Shop the sparkle

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Hi! I’m Shira — mom of two girls and the designer behind Danizo ✨🤸‍♀️💖

When I traded my Art Director career to become a SAHM, I quickly realized I was missing my creative outlet. One late-night feeding, I ordered a heat press and taught myself to make graphic tees to sell on Etsy. When my girls started gymnastics, I couldn’t find leotards that felt fun, original, or special — so I designed my own. Other moms noticed, and what started as a way to dress my girls turned into something bigger. Every piece is handmade with love, care, and a whole lot of glitter! ✨

Over the last few years, it’s been a wild ride — I started to share the highs, the lows, and everything in between. With the new year energy, I feel excited to bring even more to this account. We’re stepping into our glow-up era, and I can’t wait to take you along! 💖

DM me anytime with questions about sizing, personalization, or just to say hi!

#lockedin ##smallbusinessowner #girlmom #womenbusinessowners by @shopdanizo

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a year ago

Little wins feel pretty big when you’re building a small business. 🥹✨

So excited to see these silver smileys heading to a new dance studio—and even more excited to see where Danizo goes next.

#smallbizdiaries #kidsactivewear #girlmomlife by @shopdanizo

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a month ago

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2 months ago

Small business owners will understand 😂 When the kids outgrow the product but you still need content.

#smallbusinessowner #mompreneur #founderlife #dogmom #girlmomlife by @shopdanizo

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2 months ago

When you feel that good in your leotard, a photoshoot just comes naturally. Madyson is wearing our ✨DANI✨ leo, in our Danizo script font. Order your own today easily on our website.

www.shopdanizo.com

#gymnasticsclass #girlmom #gymasticslife #backtoschool by @shopdanizo

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2 months ago

The rollercoaster of a small business. If I had $100 every time I said I was going to close up shop, I could actually close up shop. 😂

But for all the negative, there’s just something about these leo’s and seeing your kids in them that makes me want to keep going.

Small business reality, personalized gifts, leotards for girls, gymnastics clothes, dance wear, mom founder by @shopdanizo

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4 months ago

Hear me out… instead of buying basic tutus, you order a personalized Danizo tutu made just for her.

Because she’s got her own style… even if that means wearing it backwards 😂💖

#smallbusinessowner #toddlerstyles #kidsootd_ #girlmomlife by @shopdanizo

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5 months ago

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5 months ago

A leotard your daughter can help customize? Say less. This is the one she will beg to wear!

Start customizing your mini’s leotard now—just pick your colors, add her name, and we’ll handle the rest. 🌈✨💓

#gymnasticslife #dancemom #girlsactivewear #girlmomlife #toddlerstyle by @shopdanizo

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6 months ago

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6 months ago

When I let my tween plan our content… I’m just going with it. I might have to drop the bloopers next because there were a lot! 😂

We’re in our just show up era, having fun over here… and hopefully selling a few leotards while we’re at.

#girlmomlife #millenialmom #founderlife #smallbusinessowner #leotard by @shopdanizo

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6 months ago

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6 months ago