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Boat Totes | Coastal Accessories | For Moms

@shopolijoy

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The boat tote for moms who overpack
Structured canvas that actually holds everything
↓ Join the Founding Crew for free charm + first dibs

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It’s her first day ever on the beach! 🏝️ Let’s see how she handles. Already like that she stands on her own & fit everything I needed without being too heavy. Pockets are working great so far for cell phone, wallet, sunscreen, and sunglasses case. Will keep you posted as I put my new tote sample through our chaotic family life & activities. taken in Hollywood Beach by @shopolijoy

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13 days ago

First sample details:
✓ sturdy straps that don’t dig
✓ actually stands alone (empty!)
✓ fits 8 towels and still has room
✓ hot pink inside so you can FIND everything
✓ zip pocket for the things that always disappear

This is the boat tote for the overpacker in all of us.

Waitlist in bio… final version coming soon 💛 by @shopolijoy

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22 days ago

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a month ago

3 bags + water bottle + car keys = 5 things and 0 hands free 😂 can anyone relate?

I am constantly making multiple trips to and from the car and look like the crazy bag lady walking into work. It’s even worse when I’m with the kids or running errands (although I definitely put them to work!)

My new Marina tote fits everything 🩷 follow along so you can be the first to know when it’s available! by @shopolijoy

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a day ago

I told my husband it was “market research” 😅 Same thing, right?

I’ve been filming all my favorite local spots and saving them all in my Highlights under “Local Joy”. Where should I go next? by @shopolijoy

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2 days ago

Left with my phone, keys and wallet. Came home with everyone else’s belongings 🤷🏻‍♀️ #momlife by @shopolijoy

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3 days ago

Juggling a full time job and two kids, but today I am home. I finally figured out my new label printer and made my first OLI JOY stickers!! It took a few tries to get the sizing right but I did it and I’m so excited 🥰 It’s a small thing but it feels like progress…

Getting closer to launch, join the founding crew for drop link ⚓️

#buildingthebrand #behindthescenes #customsticker #founderlife #mompreneur by @shopolijoy

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4 days ago

LOCAL JOY 💚🍦 @florida_snoballs

One of our favorite local spots! And if you go, I highly recommend the key lime pie flavor. & Peanut butter is my husband’s go to!

Local Joy is my little reminder to support the local businesses that make South Florida special.

#localjoy #southflorida #supportlocal #hollywoodflorida #icecream by @shopolijoy

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5 days ago

ok so new sample came in wrong color 😅

this is supposed to be navy and they sent grey, not my fave.

I’m testing the LARGE size anyway because as a mom of 2 i literally live out of my beach bag. backseat -> beach -> boat.

my sunglasses case + wallet + books always end up sandy/wet at the bottom of my tote. this one fits at least 2 books, wallet, camera, sunglasses, jewelry case and actually zips with room to spare. nothing gets wet or sandy!

we will be launching this large in navy + sand stripe 💙🤎

which do you want to see first? navy or sand? and what would you put in it?

Follow and join list to get first dibs ⚓️

#beachmom #boatbag #beachbagorganizer #momlife #coastalgrandmother by @shopolijoy

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6 days ago

POV: Wynwood with two kids and you refuse to choose between pretty and practical.

Testing my @shopolijoy prototype: lunch, @miami.paradoxmuseum shopping.

To pass my mom test it must:
• fit everything but not feel bulky
• have pockets I actually use
• stay organized
• be comfy + cute

Waitlist is open for the first drop - link in bio gets you the launch gift.
#miamimoms #wynwoodmiami #momtote #boattote #paradoxmuseum taken in Wynwood by @shopolijoy

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9 days ago

& I am getting closer! 🥰

It started as an idea and a sketch. Now it’s real. 🌊 The Marina Tote is my solution to your need to find the perfect tote. Structured canvas, hot pink interior, for moms who overpack and carry their kids’ chaos everywhere.

You shouldn’t have to pick between pretty and practical.

Founding Crew gets first dibs + the free charm. Link in bio. by @shopolijoy

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11 days ago

She’s officially a beach girl now 🏖️ The Marina Tote’s first day out on the sand was a success. My fellow Moms know we want both pretty and practical, especially when we’re the ones carrying everyone’s chaos. Founding Crew gets first dibs & free charm: 🔗 in bio by @shopolijoy

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12 days ago