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Elegance from within, intentionally crafted.
Modest clothing made from plants, not plastic.
A new story each collection.
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What is “sustainable fashion,” and why should you care?

It’s essentially about knowing what your clothes are made of and choosing better. 

Natural and semi-synthetic fibers, made properly, and to last. Every fabric we use was chosen thoughtfully after a lot of research.

Launching soon. 🤍 by @shoprachella
17
2 months ago
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From resenting modesty to building a brand around it. Here’s how Rachella began 🤍 

So much love and intention poured into this ❤️❤️❤️ can’t wait to start this chapter with you all! 
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#modestfashion #plantbasedfibers #fitnyc #foundersstory #shoprachella by @shoprachella
51
25 days ago
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The Swatch Book, Episode 2: B&J Fabrics 🧵

Six fabrics, from $40 to $650 a yard. 
We broke down where the money actually goes.

Could you have told the difference? 👇 taken in B&J Fabrics by @shoprachella
6
4 hours ago
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PINCH ME!!! POV: your first collection finally gets its photoshoot 🫶 can’t wait to share with you all 💋 taken in Manhattan, New York by @shoprachella
30
3 days ago
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Fineeee we’ll give you a little sneak peak 🤫 
“JARDIN COLLECTION” | dropping very soon.
Stay close. taken in Manhattan, New York by @shoprachella
15
5 days ago
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Florals for fall anyone? Hint Hint… “JARDIN COLLECTION” launching this month. by @shoprachella
0
7 days ago
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INSPO FOR JARDIN COLLECTION 🥀 launching this month ... been in the works for a looooong time by @shoprachella
4
12 days ago
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The Swatch Book, Episode 1: Mood Fabrics

Color catches our eye, but feel makes the final call. A fabric has to be soft and wearable before we’d put it in a Rachella piece, and anything made with plastic is out no matter how good it looks.

Made the cut: cashmere, wool knit, linen/viscose, silk charmuse and twill, and organic cotton twill.

Didn’t make it: a stiff, scratchy wool, a polyester print, and a pink silk that just wasn’t our color.

Which fabric would you want to wear? Tell us below 👇 

#modestfashion #naturalfibers #sustainablefashion #fabricshopping #slowfashion taken in Manhattan, New York by @shoprachella
22
a month ago
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Ever think about how your clothing came to life? 

Even with today’s technology, every garment passes through someone’s hands. There’s so much thought and labor behind the process: pattern making, sewing, beading, and more. 

This Labor Day, we’re highlighting all the work our partners have put in to bring this upcoming collection to life. 

Thank you to our talented partners in India and China, and to our local pattern makers. Feeling so grateful for this team! 🫶🏻
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#labordayweekend #slowfashion #madebyhand #modestfashion #rachella by @shoprachella
3
a month ago
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Modest fashion, rooted in nature. Everything we create had a growing season. 🌹 
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#sustainablefashion #fashionillustration #modestfashion #naturalfibers #rachella by @shoprachella
14
a month ago
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Florals for… fall?? Absolutely!
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#floralsforfall #modestfashion #falloutfits #slowfashion #fallaesthetic by @shoprachella
3
a month ago
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Are you paying for plastic or for quality?

Flip the tag before you buy. If the first word is polyester, that’s plastic sitting against your skin all day! Trapping heat, and holding onto odor.

Normalize reading labels the way you read ingredients. 

Let’s make better choices for our bodies and our closets! 💋 
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#sustainablefashionbrand #slowfashion #newfashionbrand #knowyourfabrics #naturalfibers by @shoprachella
1
2 months ago
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