Instagram story viewer> @shopundew> Posts

UNDEW

@shopundew

983

followers

114

following

UNDEW your stains.
Makeup remover for your clothes and fabrics.

POSTS STORIES REELS TAGGED

Don’t worry about stains, keep UNDEW in your pocket. by @shopundew

3

1

9 months ago

UNDEW started the way a lot of good ideas do… when two lifelong best friends realized they kept running into the same problem.

Laura has always been the friend with a lot of makeup in her bag. Lipsticks, powders, concealers… if it exists, it’s probably in there. Steph has always been a little different. She spent years working in the fashion industry and loves keeping clothes looking their best - think crisp collars, clean fabrics, pieces that last forever.

So between the two of us… makeup stains were basically inevitable. After one too many ruined shirts, we started asking a simple question: why isn’t there a product that ACTUALLY works to remove makeup from clothing?
It seemed obvious once we said it out loud.
So we decided to make it ourselves.

UNDEW is a makeup stain remover designed for clothing and fabrics - gentle enough to trust on your favourite pieces, but powerful enough to actually work.
Because you shouldn’t have to choose between wearing the makeup you love and keeping the clothes you love.

xx Laura & Steph
Co-founders of UNDEW by @shopundew

3

8

7 months ago

Take UNDEW with you everywhere you go by @shopundew

3

2

10 months ago

Last month marked our first trade show in the books! 💙

Had the best time at Bite meeting so many new faces, introducing UNDEW, and getting to share what we’ve been working on.

Thanks to everyone who stopped by our booth. Until next time! taken in New York City by @shopundew

3

2

2 days ago

Thank you to Beauty Independent for the feature ahead of next week’s BITE event in NYC! 🗽✨

We chatted all things testing, formulation, growth, and how UNDEW got started. Such a fun conversation to look back on everything that’s led us here.

More to come very soon, including a little product refresh 👀 Read the full story at the link in bio 🔗 by @shopundew

3

2

a month ago

Meet your new sidekick! Back to school or back to work… keep UNDEW on you for those stain emergencies that we all know too well. by @shopundew

9

0

a month ago

When you leave a little too much of yourself behind. by @shopundew

3

1

2 months ago

UNDEW on-the-go by @shopundew

3

0

2 months ago

All you need. by @shopundew

3

0

2 months ago

When you’re doing last min touch ups by the sofa, and your eyeshadow palette crumbles … no need to panic when you have UNDEW! by @shopundew

3

1

2 months ago

Your new pocket sized best friend. #UNDEW #undewyourstains by @shopundew

3

0

4 months ago

UNDEW. For your on-the-go emergencies by @shopundew

3

3

4 months ago