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We shoot and edit high quality cinematic reels for you.
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Directed, shot & edited by Nkadikwana Maleta @lemacworldwide

Creative Producer: @lemacworldwide 

Muse & Copy: Khwezi Major @khwezimajor_

Special thanks to: @livio_music @_kat__c @okuhle.mndebele @tiddoh @ore_sparkles @zane.oosthuizen

Song: Andile Yenana - Tembisa (The People)

A guy from Khayelitsha, copywriter, but he doesn’t copy.

In a world flooded with global street culture, he flips it.

What surrounds him isn’t a ceiling, it’s raw material. 

Every look, every choice, built, not borrowed.

He’s not escaping where he’s from. He’s using it.

Originality isn’t imported. It’s constructed, locally, personally, unapologetically.

Not an ad. A statement. Original. 

#studio88 #originalcollective88videographer #adidas 
#adidasza #adidasoriginal taken in Cape Town, South Africa by @shortsstudiosforyou
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Director: @lemacworldwide by @shortsstudiosforyou
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