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Showroom 22

@showroom22

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PR & Marketing agency • Levi’s, Rabanne, Aesop, Faradays, Van Cleef & Arpels, Kowtow, adidas Originals, R.M.Williams, Birkenstock & more

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This November and December, @dineaid returns with its Christmas Campaign, and a simple proposition: enjoy a meal, give a little extra, and help someone who needs it • Every dollar donated goes to food banks supported by the Auckland, Wellington and Christchurch City Missions, which help distribute food assistance through approximately 135 locations nationwide • Last month, Showroom 22 tapped photographer @matt.hurley to capture some of the restaurant scene’s most generous owners, chefs and staff as part of our strategy as the PR partner of DineAid’s 2026 Christmas drive • With thanks to @kingsizestudios by @showroom22

A Private Evening of Fragrance • British icon Penhaligon’s alongside Parisian beauty stalwarts L’Artisan Parfumeur hosted an intimate evening at Faradays this week, celebrating the art, imagination, and savoir-faire of two extraordinary fragrance houses • Media and KOLs joined special guests from the maisons for cocktails and champagne, followed by a private seated dinner at Lottie’s, exploring the stories, personalities, and scents that have shaped Penhaligon’s and L’Artisan Parfumeur as two of the world’s most distinctive fragrance houses • @faradays.store @penhaligons @lartisanparfumeur @lotties.nz • All images by @hope__patterson by @showroom22

CLEAR YOUR DIARIES! • New Zealand Fashion Week, Aotearoa’s premier cultural and creative platform for fashion & beauty, is returning next year to Auckland’s waterfront, from 23–28 August 2027 • After two massive years of rebirth and regeneration, we can’t to share more details as the 2027 event unfolds! • @nzfashionwk by @showroom22

A TIME TO EMBRACE • Aēsop’s Festive offering has arrived, inviting us to embark on a sensorial journey • Inspired by the anticipation and excitement of the approaching festive season, Aēsop’s latest collection celebrates the joy of coming together with those we love • The first delivery of seasonal gift sets is available to purchase now in Aesop signature stores, and online at aesop.co.nz • @aesop by @showroom22

LEVI’S X SACAI • Heritage denim meets Japanese design innovation • The third Levi’s x Sacai collaboration continues to challenge the conventions of traditional denim by giving it a distinctly unexpected twist • Chitose Abe takes iconic Levi’s silhouettes and reimagines them through Sacai’s signature lens, contrasting fabrics and considered details to create pieces that feel both familiar and entirely new • This collection focuses on four key silhouettes: The Sherpa jacket, Blouson Jacket, Belted Wide pants, and Belted Flare pants • Exclusively sold in-store and online at www.scottiesboutique.co.nz • @scottiesboutique @levis @sacaiofficial by @showroom22

GEORGIA-VISION • Our latest Instax series with @fashionquarterly Creative Director @georgiabramley, captured at the 2026 Christchurch Spring Fashion Festival • @nzfashionwk @instaxnz by @showroom22

READY, SET, SPRING • Last week, the industry leaders and fashion fanatics of Ōtautahi got a taste of new and next-season looks from Aotearoa’s favourite labels at the Christchurch Spring Fashion Festival by @nzfashionwk • With a dynamic schedule that saw events take place across the city, from Lyttleton to Riccarton and Merivale, with runway shows based at Te Pae Convention Centre, there was a sense of optimism and inspiration in the air • It was a privilege to again work as part of the New Zealand Fashion Week team to bring together the city’s creative community and produce a fashion experience like no other in the South Island • by @showroom22

A LEGACY IN EVERY LENS • Introducing MOSCOT’s latest collection, featuring six NEW styles that bring together exceptional craftsmanship, precision and 111+ years of eyewear expertise • Meet the MINYAN, DIBBIK, LIKTIG, BISHEART, SHMECKEL and SHANEKITE • @moscotnyc by @showroom22

A LOVE LETTER TO THE PAST • twenty-seven names’ 41st collection is a study in nostalgia and femininity • Florals, pinstripes, checks, silk and considered blouses set the tone for a summer of effortless dressing • Introducing Act II, Act III and It’s the Climb: a collection that looks to the past for inspiration, revisiting archival collections dating back to 2007 and drawing on the romance of Romeo and Juliet • Available to shop in-store and online now at www.twentysevennames.co.nz • @twentysevennames by @showroom22

THE RETURN OF THE JORT • New shapes, fresh proportions and the long-awaited return of the jort• @levis summer collection brings a fresh rhythm to everyday denim • Relaxed shorts, easy silhouettes and summer-ready washes, made to live in all season long • Shop the collection in-store or online at www.levis.co.nz by @showroom22

THE A–Z OF TIMBERLAND • For over 50 years, Timberland has been defined by craftsmanship, community and style • In New Zealand, the Timberland community is rooted in music, vinyl and streetwear • To mark the launch of the recent A-Z campaign, we invited a series of local talents to take part in a record hunt, curating selections for the Timberland vinyl collection that reflected their individual tastes, personal stories and connections to music • Our KOL community included @makairalee, @joshalexyoung, @kingsmusicnz, @princeofmangere and @amontyson • Timberland is more than just their iconic yellow boot, find your new style in-store or online at www.timberland.co.nz • @timberlandnz by @showroom22