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Shula Studio

@shulasaulstudio

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Shula Saul
Graphic Designer | Branding & Logos | Marketing
Helping businesses stand out visually
📍Based in Cambridge UK
💬 DM for all enquires
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Testing my design skills with a visual identity concept for a dog walking brand. 💚💜🐶 I wanted it to feel trustworthy and reliable, while still warm and approachable. I explored a palette of earthy greens and soft neutrals to give it a calm, grounded feel, paired with a friendly serif typeface to keep things human and slightly elevated. Subtle details like the bone motif and paw elements help bring in personality without making it feel overly playful. #graphicdesign #smallbusiness #logodesign #visualidentity #dogwalker by @shulasaulstudio
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7 months ago
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A very late St. Patrick’s Day post—but what better way to celebrate than by conceptualzing a limited-edition @baileysofficial Irish Cream bottle? 🍀 Exploring how design can elevate a classic… how do you think this would do in the real world? #stpatricksday2026☘️🌈🎩 #baileysirishcream #graphicdesign #branding #productdesign by @shulasaulstudio
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7 months ago
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Dulcito ✨ Dulcito is a traditional Mexican bakery brand rooted in culture, heritage, and community. The identity celebrates warmth, authenticity, and togetherness — honouring traditional values while presenting them in a refined, contemporary way. Every design choice is guided by a clear brand strategy, ensuring the visuals don’t just look beautiful, but feel meaningful. A brand built on tradition, shaped with purpose. #branding #graphicdesign #mexicobranding #visualidentity #logodesign by @shulasaulstudio
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8 months ago
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The Brand Across Digital Touchpoints 📱 Dulcito is a brand* deeply rooted in tradition, culture, and community — and it was essential that these values were carried consistently across every touchpoint, including digital platforms. Although the brand is grounded in heritage, I wanted to ensure that its authenticity wasn’t lost in the fast-paced, modern world of social media. Instead of diluting its roots, the digital presence strengthens them. This post showcases how Dulcito continues to express its identity across social platforms — honouring tradition while existing confidently in a contemporary space. *this is a conceptualised project #mexico #bakerybranding #graphicdesign #visualidentitydesign #designinspiration by @shulasaulstudio
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8 months ago
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Dulcito Rebrand ✨ Branding for a traditional Mexican bakery in London 🇲🇽 Looking back at this passion project, I realised it was missing a clear sense of direction. At the time, I hadn’t developed a strong brand mission, and without that foundation the visual identity felt slightly disconnected. Over the past year, I’ve grown so much as a graphic designer and gained a deeper understanding of how essential brand strategy is in shaping meaningful design. A clear mission doesn’t just guide the visuals — it gives them purpose. With this new perspective, I decided to revisit and redesign Dulcito. This refreshed identity is rooted in culture, tradition, and community — values that sit at the heart of a traditional Mexican bakery and now guide every design choice within the brand. #graphicdesign #rebrand #brandidentity #mexico #bakerygraphicdesign by @shulasaulstudio
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8 months ago
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A closer look at the logo design for Elsey Circuits. #branding #brandidenity #graphicdesign #logodesign #moodboard by @shulasaulstudio
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8 months ago
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A visual presentation showcasing how the Elsey Circuits brand translates across physical touchpoints. #branding #graphicdesign #logodesign #circuitbrand #visualidentidy by @shulasaulstudio
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10 months ago
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This brief focused on developing a logo and colour palette for Elsey Circuits. The challenge was to create a strong, modern mark by combining the letters E and C with two circuit symbols — resulting in a logo that feels both technical and refined. Turquoise was a key requirement within the brand identity, anchoring the design and reinforcing a clean, contemporary aesthetic. #branding #brandidentity #logodesign #circuitbrand #brandguidelines by @shulasaulstudio
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10 months ago
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Building a Cohesive Brand System The Emara brand system is built on a refined foundation. The primary typeface, Athelas, brings a classic, luxury feel, while Lato provides a clean and modern counterpoint — balancing elegance with readability. This pairing, along with a carefully considered colour palette and adaptable logo suite, creates a versatile identity system that can grow with the brand. Every detail — from typography to icon usage — is designed to ensure consistency and elevate the overall experience, no matter where the brand shows up. #Branding #branddesign #logo #logodesign #graphicdesign #visualidentitydesign #moodboard #travelagency #travel #traveldesign #travelingram by @shulasaulstudio
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a year ago
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Where Emara Meets the Digital World To bring the Emara identity to life, I created visuals across a range of digital touchpoints — including the website, app icons and social media. The goal was to translate the premium, coastal-inspired feel into every interaction. By maintaining the colour palette and visual elements, and using logo variations tailored to each platform, the brand remains consistent yet flexible. The result is a digital presence that feels polished, engaging and cohesive. #branding #brandidentity #visualidentity #branddesign #branddesigner #brand #logo #logodesign #logos #logotype #logodesigner #logomaker #logofolio #logoinspiration #minimalistlogo #modernlogo #graphicdesign #graphicdesigner #design #designinspiration by @shulasaulstudio
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a year ago
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Introducing Emara — A Coastal Take on Luxury Travel 🌊🧳🌴 For this project, I developed a new visual identity for Emara, an independent travel agency with a focus on premium experiences. 🤩 The vision was clear: create a brand that felt elevated, timeless and inspired by the coast. Using a refined blue and beige palette and a wave subtly integrated into the wordmark, the result is a look that stands out while maintaining a sense of quiet luxury. A clean, minimal identity designed to evoke calm, sophistication and a touch of adventure. 🌴 #BrandIdentity #LuxuryTravel #CoastalBranding #DesignInspiration #VisualIdentity #TravelAgencyBranding #ElegantDesign #CreativeDirection #DesignStudio #MinimalLuxury #WanderlustBrand #BrandingProject by @shulasaulstudio
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a year ago
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Taking Robot Mortgage beyond the billboard and into the digital space—exploring how the brand identity shows up on screens, in feeds, and across devices. These mockups imagine the brand’s personality in the digital world: from scroll-stopping social ads to interactive app moments. #graphicdesign #logodesign #rebrand #branding #visualidentitydesign #robotlogo #airobot #chatGPT #technology #realestate #digitaldesigns #moodboard #techlogodesign by @shulasaulstudio
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a year ago
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