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Simone

@simonmacchie

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@lionandfoxsalon | REDKEN ARTIST | SASSOON TRAINED | London. Book below ⤵️ or DM

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New colour and haircut for my amore mio Elisabetta! ❤️✨
For this look, I used Shades ALK for soft, natural-looking coverage, followed by Shades EQ to add shine and enhance the colour.
To finish, I used Acidic Bonding Curls Leave-In Treatment for intense hydration, beautifully defined curls!
#hair #curls #redken #trending #trend by @simonmacchie

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a day ago

Seeing the person @ki.slash.ki whose hair I did up on a huge billboard in Times Square, NYC, is absolutely mind-blowing! 🤯✨ What a moment! 🇺🇸🗽#nyc #hair #redken #blonde #trend styled by @oda.eide makeup by @suana.brahimllari by @simonmacchie

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3 days ago

A day with me and Sammy at the L’Oréal Academy! ✨

We spent the day diving into Redken Shades EQ — talking colour, trying things out, sharing ideas and getting inspired.
Most importantly, creating a space where we can experiment, learn from each other and leave feeling more confident behind the chair. 🤍
Because the best way to grow is to keep learning, keep experimenting and have fun along the way! ✨ #redken #education #trend #hair #trending taken in Loreal London Academy by @simonmacchie

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11 days ago

Star — my beautiful model at Redken On Stage 2026 ✨

Star came in with a strong grown-out blonde panel that we wanted to soften and blend into something more wearable and modern.
To rebalance the canvas, I pre-filled the lightened panel with Redken Shades EQ 07G, then refined the tone using Redken Shades EQ 03NB to bring back depth and richness.
From there, I reinterpreted the Halo Contouring technique by Redken—focusing on creating softness and light around the face for a more flattering, lived-in result.
For the lightening, I used Blonde IQ Level 9 Lightener with 30vol, and toned with Redken Shades EQ 08HC to achieve that warm, reflective finish.
To complete the look, I prepped and styled using the Redken Acidic Bonding Curls range—keeping the hair hydrated, defined, and healthy.
A perfect example of how strategic filling + soft contouring can completely transform a look while keeping it low-maintenance and wearable 💫 #hair #texture #curls #redken #trend taken in London, United Kingdom by @simonmacchie

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17 days ago

Rachel was my model for the opening of Redken On Stage 2026 ✨

We went for a big transformation — but always with a clear plan to protect the hair while achieving a clean lift.
For this result, I used the new Blonde IQ for a full scalp lightening up to a level 9. What I love about this lightener is the controlled lift and the way it helps maintain the hair’s integrity throughout the process — especially important on more delicate hair types.
To refine the tone, I used Shades EQ 09HC (Honey Copper) + 09GHC (Gold Chocolate). This combination creates a soft, warm, multi-dimensional finish without overloading the hair — keeping it shiny, healthy and wearable.
When working with curly or fragile hair, product choice and formulation are everything — and Blonde IQ really delivered here.
Hope you love the result 🖤 #curly #hair #redken #trend #trending taken in London, United Kingdom by @simonmacchie

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25 days ago

From bright blonde + outgrown shape… to effortless edge 🤍

Laura, my muse of the day. 💫

She came in with a bright blonde and a haircut that had lost its direction, so we created something more edgy while still keeping it soft, wearable, and easy to maintain.

For the colour, I used Shades ALK — the new Redken range I’m genuinely obsessed with. A demi-alkaline, ammonia-free formula that delivers rich, glossy results while keeping the hair feeling incredibly healthy.

I then reshaped the haircut and enhanced her natural texture using ABC Curls Leave-In for hydration and definition.

Would you go for this kind of change or keep it lighter?
Save for your next appointment ✨
DM me “EDGE” for consultations 🤍 #hair #trending #copper #redken #wolfcut taken in London, United Kingdom by @simonmacchie

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a month ago

Today @simonmacchie and I talked all things Shades ALK.
Thank you to everyone who joined us live via @salonsdirect thanks for all your energy and engagement. Congratulations to the prize winners.
If you didn’t join us you missed out on some amazing prizes. I was very jealous 😜

All the amazing hair created by @simonmacchie and thank you for sharing the Halo Contouring technique.

#halocontouring #shadesalk #myshadesarebetterthanyours #redken #haireducation taken in London, United Kingdom by @simonmacchie

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a month ago

Last week we had some fun at the L’Oréal Academy, exploring the new trademark Halo Contouring colour service by Redken.

A technique designed to create an effortless, lived-in look — perfect for clients who want a change that’s low-maintenance, yet still visible and fun. #hair #trending #redken #hairstyle #trend taken in London, United Kingdom by @simonmacchie

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a month ago

💫ATTENTION💫
STYLISTS: MARK YOUR CALENDARS!✅
The countdown begins to Redken on Stage - the event of the year is heading to the L’Oréal Academy on Sunday, 20th September!
Expect trend-setting techniques, and unparalleled inspiration led by our incredible Redken Artists, Ambassadors, and Advocates, and special guest for 2026 - Global Redken Artist @philipforesto !
Clear your schedule. Grab the team. Book your tickets now on L’Oreal Access or L’Oreal Partner Shop. taken in London, United Kingdom by @simonmacchie

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2 months ago

Maria! Amore mio 🫠
A trim, a few soft layers, and gentle face-framing to keep the length while adding movement and texture.
Prepped with Redken Acidic Color Gloss for shine ✨ and styled with One United for hydration and heat protection. #hair #trending #redken #hairstyle #trend taken in London, United Kingdom by @simonmacchie

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2 months ago

Rufus 😃
Beautiful natural curls, but managing volume can be a challenge.

We decided to go shorter while still keeping the length and enhancing his curl pattern ✂️

Prepped with Redken Acidic Bonding Curls and styled with the Acidic Bonding Curls Leave-In Treatment for maximum hydration and soft, controlled movement. #hair #curls #trending #redken #trend taken in London, United Kingdom by @simonmacchie

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2 months ago

Stine ✨ Love at first sight!

She came all the way from Copenhagen for a haircut with me — and we went for something more modern, while keeping it effortless to style.

Hair was prepped with the new Redken Acidic Growth Full System to support scalp health and give instant fullness.

Hope you love it as much as I do 🤍#hair #pixie #trend #redken #trending taken in The Lion & the Fox by @simonmacchie

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3 months ago