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simonrudolph_

@simonrudolph_

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PAL is a huge part of Hamburg with a long history of hosting incredible nights, and the city wouldn’t be the same without it. It’s a personal one too, since we have lived through @pal.hamburg different eras and played in the room.

We were brought in to reimagine PAL’s return, not to completely reinvent it, but to look at its past, understand where it wanted to go next, and give that a shape. Alongside creative Elia Hazer, we built the club’s brand, visual, and social strategy, drawing from the culture PAL has always belonged to.

The design direction features strict typography, deep red as the main accent, and high-contrast visuals. We pushed the identity towards a raw emotion, visible in the fragments, hard light and textures.


Photography @der.g.moment by @simonrudolph_
28
2 months ago
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splitter party 003 @schauspielhaushamburg @malersaalhamburg october 18th !! @s_plitter by @simonrudolph_
16
2 years ago
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by @simonrudolph_
6
3 years ago
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☠️😈 by @simonrudolph_
6
4 years ago
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