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Permanent Makeup Artist
Specializing in Brows, Eyeliner & Lip Blushing
Enhancing Natural Beauty Since 2016
@simplesweetbeauty
Jacksonville, Florida
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Life didn’t go according to plan, and I’m so glad it didn’t. Every pivot led me somewhere I needed to be, both personally and professionally.

I’ve learned that success isn’t just about building a career you love. It’s about building a life that feels like yours. One where you can chase your dreams, show up for your babies, surround yourself with women who lift you up, and help others feel beautiful and confident along the way.

If you’re waiting for a sign to start over, take the leap, or try something new, let this be it. You don’t have to have it all figured out to begin. Sometimes the most beautiful chapters come from the plot twists you never planned. 🫶🏼

Forever grateful for the journey, the people, and the woman I’m becoming. taken in Simple Sweet Beauty by @simplesweetamy
59
5 days ago
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Obsessed with these microbladed brows using Tina Davies Fade line in light neutral blonde taken in Simple Sweet Beauty by @simplesweetamy
3
2 years ago
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9822 Tapestry Park Cir unit 207
Jacksonville, fl 32246 
 
We are on the second floor, park behind three forks where you will find the elevator or stairs to our studio. 

I hope this helps you find us 🫶🏻

#jaxmicroblading #jaxbrows taken in Jacksonville, Florida by @simplesweetamy
31
3 years ago
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💋 Lip blush is a 2-part process, and the magic is in the details!

Your perfect lip color starts long before the tattoo machine ever touches your skin. 💕

✨ PART 1: Your Initial Appointment
We start with a thorough consultation and lip color analysis. I’ll look at your natural lip tone, discuss your goals, and take a peek at your lipstick inspo so we can create a shade that feels so you!

Your lips will heal approximately 30–50% softer than they look immediately after your appointment, with an initial healing period of just 5–7 days. Your final healed color will continue to develop as your lips recover. 💋

✨ PART 2: Your 6–8 Week Touch-Up
Once your lips have healed, we’ll meet again to evaluate your true healed color. We’ll revisit our original color choice, discuss how you feel about the results, and decide if any adjustments are needed to perfect your shade.

💕 After that?
Your lips are yours to enjoy! Most clients return for a color refresh every 1–3 years, depending on their skin, lifestyle, and how softly they want to maintain their color.

Think of lip blush as a process, not a one-and-done appointment. My goal is to create a custom, beautifully healed result that complements you. 🫶🏼

Ready to find your perfect lip shade? 💌 Book your lip blush consultation through the link in my bio!

#LipBlush #LipBlushTattoo #PermanentMakeup #PMUArtist #jaxlipblushing taken in Simple Sweet Beauty by @simplesweetamy
1
3 days ago
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Loving this mix of vintage maroon, wine and French fancy by Permablend! Results shown are before, after 1st session, healed first session and immediately after touch up. Request for deeper color than natural with a more defined border. Next touch up session will be a one part touch up in 1-3 years. Located in Jacksonville Florida at Simple Sweet Beauty taken in Simple Sweet Beauty by @simplesweetamy
1
3 days ago
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We’re not here to judge. We’re here to fund the lifestyle 😂 taken in Jacksonville, Florida by @simplesweetamy
7
5 days ago
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Obsessed with this yearly touch up in Tina Davies Pink Rose! Results will heal in 5 days and soften by 30-50%. taken in Simple Sweet Beauty by @simplesweetamy
2
12 days ago
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POV: We just finished your brows but now what? Don’t worry I got everything you need in my aftercare kit to get you through the next 10 days! Almost forgot to mention, we include our handy dandy peel and stick shower shields to help keep the brows dry on hair wash days. As always, I’m here if you need me and I can’t wait to see you at your 6-8 week touch up! taken in Simple Sweet Beauty by @simplesweetamy
11
17 days ago
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Loving this color using Aileen and Vintage maroon for the perfect mix taken in Simple Sweet Beauty by @simplesweetamy
3
18 days ago
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Did you know the powder brow technique is the style I choose for my own brows? 

And there’s a reason for that.

Powder brows are a great option if you:

✨ Have sparse or little-to-no hair through the arch and tail
✨ Have thin, mature, or sun-damaged skin where hairstrokes may not heal as crisp
✨ Want a more defined, polished brow that resembles the look of brow makeup
✨ Want something long-lasting — powder brows can typically last around 2–3 years before needing a refresh, depending on your skin, lifestyle, and aftercare

I love powder brows because they can give you that soft, filled-in makeup look without having to actually fill in your brows every morning.

And because every set of brows is different, I always consider your natural hair, skin, desired look, and how you wear your makeup when choosing the best technique for you.

Your brows should still look like you — just a little more put together. 🤎

Ready to find out which PMU brow technique is right for you?
📲 904-240-4770
🌐 simplesweetbeauty.com taken in Simple Sweet Beauty by @simplesweetamy
20
20 days ago
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In love with the soft natural results of microblading for my client! Using Tina Davies Medium & Ash brown for a soft taupe finish. Book online at simplesweetbeauty.com or call us at 904-240-4770. 📍Jacksonville Florida taken in Simple Sweet Beauty by @simplesweetamy
2
25 days ago
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The first session of lip blush always has me amazed ✨ I can’t wait to see these healed in 6-8 weeks and layer in more pigment for a bolder style blush. Using Permablend Date Night. Book online at simplesweetbeauty.com or call us at 904-240-4770 taken in Simple Sweet Beauty by @simplesweetamy
3
a month ago
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