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Shira | Easy Beauty 35+

@simply_shira

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Makeup + Skincare for Women 35+
Fall in love with getting ready again ✨
Makeup Artist & TV Beauty Expert
@chch_morninglive @breakfasttelevision

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Is the Gucci Glow Blush worth $68? 💗

I swatched all 6 shades on 35+ skin so you can see how they actually look before you buy.

Not every shade gives the same effect. Some instantly brighten the complexion, while others are a little harder to pull off depending on your skin tone.

✨ Save this for your next Sephora trip.

Id love to know which shade would you wear?

#women35plus #guccibeauty #gucciglowblush #matureskinmakeup #luxurybeauty by @simply_shira

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25 minutes ago

Women 35+ if you have 10 minutes, you have time for makeup.

This is my realistic routine for mature skin.
No cakey foundation. No 12 steps. No creasing.

Everything I used:
1. @summerfridays Sheer Skin Tint
2. @rhode bronzer
3. @danessamyricksbeauty concealer
4. @merit mascara
5. @charlottetilbury eyeshadow
6. @kyliecosmetics lip tint
7. @diorbeauty blush

Save this for tomorrow morning 👆
Comment EASY and I’ll DM you the list 🩷

#women35plus #matureskinmakeup #10minutemakeup #makeupover40 #makeuproutine by @simply_shira

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a day ago

I’m just a 40 year old mom who loves to get dressed up and feel good about herself 🫶🏼✨

Comment if you’re a mom who loves a little glam moment🩷

#beautymaxxing #over40mom #makeupover40 by @simply_shira

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2 days ago

Women 35+ consider me your personal shopper.

I spent $3,000 testing skincare so you don’t have to waste your money.

The truth? You don’t need a $200 cream.
You need 3 drugstore products with the right ingredients for 35+ skin.

Swipe for my top drugstore skincare recs 🫶🏼

All derm-approved. All work on dry/mature skin.

Save this for your next drugstore run
Comment “SKIN” and I’ll send you my full list.

#women35plus #drugstoreskincare #skincareover35 #matureskin #affordableskincare by @simply_shira

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4 days ago

Women 35+ - I’m calling you out because I love you.

That sharp wing? It’s not doing what you think. And yes I purposefully did a wonky wing because 90% of us still haven’t mastered a crisp wing and honestly that’s OK. Even as a pro makeup artist who knows how to achieve the crispest most perfect wings my hoods are saying no 🙅🏻‍♀️

On 35+ eyes it:
1. Drags the eye down
2. Settles into every line
3. Makes hooded lids look smaller

The fix: Softer. Smudged. Shorter.
Lift up, not out.

Save this for your next makeup day 👇
Comment “LINER” and I’ll send you the exact liner + brush I use

#women35plus #wingedliner #maturemakeup #hoodedeyesmakeup #makeupover35 by @simply_shira

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5 days ago

Women 35+ let’s have the real talk about Botox.

I’m a pro makeup artist & TV beauty expert. I’ve done makeup on 1000+ faces. Botox and non-Botox. All of them gorgeous and absolutely perfect in their own way 🩷

This is my personal experience. Not medical advice. Just what I’ve noticed as someone who wears makeup every day.

For me, it’s not about looking 25.
It’s about makeup sitting better.
It’s about feeling like the best version of me.

Swipe for the 5 reasons I love it 👉
And tell me: What’s your take? Team Botox, Team Natural, or Team “Still deciding”?

Comment below. Let’s talk about it 💁🏻‍♀️☕️

#women35plus #botoxandmakeup #maturemakeup #makeupover35 #makeupover40 by @simply_shira

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7 days ago

Don’t let the cute packaging fool you. 👀

I tested Rhode’s Pocket Bronzer on 35+ skin so you don’t have to.

It is nice but girlies we can do better 🩷

Because not every viral beauty product deserves a spot in your makeup bag.

Have you tried it yet, or is it still sitting in your cart?

#rhodepocketbronzer #beautyover35 #makeupover35 #matureskinmakeup #beautyreviews by @simply_shira

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8 days ago

AD | Do my morning skincare with me. ✨

At 40, one of the biggest surprises has been how much perimenopause has changed my skin. The dryness, the dullness, the unpredictability… my old routine just wasn’t cutting it anymore.

Lately, I’ve been reaching for TULA’s Luminous Collection because it’s simple, feels luxurious to use, and leaves my skin looking healthy and glowy before I even put on makeup.

One thing I love is that every product is formulated with prebiotics to help support the skin microbiome, plus rosewater for an instant rosy glow, so my skin looks brighter and more radiant immediately, and over time.

Because healthy skin is the best base for every makeup look. 💗

Have you noticed your skin changing in your 40s? I’d love to know what you’ve noticed.

@tula #tulapartner #perimenopauseskin #over40skin #skincareroutine #simplyshira by @simply_shira

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9 days ago

If you’ve been wondering why your makeup suddenly doesn’t look the way it used to… it probably isn’t your technique.

Beauty trends are designed to go viral, not necessarily to flatter women over 35.

After 15+ years as a professional makeup artist, I’ve learned that a few small changes can make a much bigger difference than buying another expensive product.

In this video I’m sharing the makeup trends I’d skip, and what I’d do instead if your goal is to look fresh, polished and like yourself.

Which one surprised you the most?

Save this for your next makeup routine, and follow @simply_shira for easy beauty that actually works for women 35+.

#womenover35 #makeupover35 #makeuptips #matureskin #easybeauty by @simply_shira

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10 days ago

The truth is the most fulfilling things I’ve done have happened the moment I stopped worrying about whether they made sense to everyone else.

So here’s your reminder: if it brings you joy, challenges you, or makes you feel more like yourself… do it.

✨ What’s one thing you’ve been waiting for permission to do?

#women35plus #maturemakeup #over35makeup #makeupover40 #makeupartisttoronto by @simply_shira

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11 days ago

Quick easy makeup that your over 35 skin will love!
No foundation or mascara necessary for this fresh everyday look 🩷

The focus is on evening our skin and defining our lips.

The perfect makeup routine for busy summer mornings.

Comment FRESH for the product details 💅

#makeupover35 #easymakeuplook #nomascaramakeup by @simply_shira

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13 days ago

These are the makeup products I reach for again and again as a professional makeup artist specializing in women 35+. 💄✨

After testing thousands of products over the past 15+ years, these are the ones that have earned a permanent spot in my makeup bag.

If your foundation settles into fine lines, your mascara ends up under your eyes by lunchtime, or you’re tired of buying viral products that don’t live up to the hype… this list is for you.

Every product in this carousel is something I’d genuinely recommend to a friend, a client, or my own mom.

✨ Save this for your next Sephora or drugstore trip.

And tell me which product has become your holy grail lately? I’m always testing something new.

Comment MAKEUP and I’ll send you the 🔗

#makeupover35 #matureskinmakeup #beautyover35 #makeuprecommendations #everydaymakeup

The most underrated foundation for mature skin

Concealer you will actually love

The best cream blush for over 35 year old 🩷

Orange bronzer? We don’t know her

No brows? No problem

You can do your eyeshadow sis ✨

No raccoons 🦝 here

No more feathering 👄

Dry lips? No more by @simply_shira

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14 days ago