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Organic Haircare & skincare| Dry Skincare|Healthy Hair Growth|Toxin-free
🇨🇦 Canadian | Available at Sobeys Ontario & Atlantic Canada|Lawtons|Alberta
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✨Our Story✨

From Halifax, Nova Scotia to homes across the Canada 🍁 🌍, Simply Go Natural Cosmetics has always been more than just a brand. It’s a journey of resilience, love, and empowerment.

Founded in 2016 by Joyce Adom, a proud Black woman and mother, Simply Go Natural was born from deeply personal challenges, her son’s severe eczema, her own struggles with dry skin, postpartum changes, and alopecia. Instead of settling for chemical-heavy solutions, Joyce turned to nature 🍃, crafting safe, effective alternatives that healed, nourished, and inspired.

💛 Today, Simply Go Natural empowers women and girls to embrace their natural beauty with confidence. From curly to coily hair, from sensitive skin to glowing radiance, our products celebrate YOU, just as you are.

Thank you for walking this journey with us. Every jar, every bottle, every smile, it all began with love and a vision for healthier, chemical-free beauty that’s kind to the environment.

👉🏽 Explore more at simplygonatural.com

#SimplyGoNatural #OurStory #NaturalBeauty #CleanBeauty #EcoFriendlyBeauty #naturalhaircare #halifaxnoise #shoplocal #WomenOwnedBusiness #madeincanada #madeinnovascotia taken in Halifax Novia Scotia, Canada by @simplygonaturalcosmetics
1
a year ago
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✨Wondering where to grab your Simply Go Natural faves?✨ We’ve made it simple—here’s where you’ll find us, province by province 🛍️🌿

📍 Nova Scotia – Sobeys, Lawtons Drugs, Halifax Stanfield Airport
📍 New Brunswick – Sobeys, Lawtons Drugs
📍 Prince Edward Island – Sobeys and Lawtons 
📍 Newfoundland & Labrador – Lawtons 

You can also get our products on these Market places:

-Amazon.ca
-Amazon.com 
-Walmart.com 

🛒 Plus, shop anytime on our website for doorstep delivery 💛

👉 Refer to the slides to find your nearest store or outlet!

Where are you shopping from? Are we missing your store? 

Drop your province  or store in the comments! 👇

#SimplyGoNatural #AtlanticCanada #ShopLocal #Sobeys #LawtonsDrugs #HalifaxAirport #NaturalSkincare #NaturalHaircare #naturalhaircareproduct #halifaxnoise #madeincanada #madeinnovascotia taken in Halifax Novia Scotia, Canada by @simplygonaturalcosmetics
6
a year ago
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Five years of working towards this… and here we are, packing orders for 12 Sobeys stores in Ontario! 🥹📦🇨🇦

Behind these boxes are years of planning, hard work and believing that our Halifax-made haircare and skincare could reach more families across Canada. Seeing it happen still feels a little unreal.

Every box I packed was a moment to pause and think: we’re really doing this!

Thank you to @sobeys for welcoming Simply Go Natural onto more shelves, and to every customer who has shopped with us, shared our products or told a friend. Your support has helped us get here.

Ontario, these orders are now on your shelves! Have you spotted us at your local Sobeys yet? Tell us where below! 👇

#SimplyGoNatural #Sobeys #NaturalHaircare #supportcanadianbrands #toronto taken in Sobeys by @simplygonaturalcosmetics
1
an hour ago
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Ontario, finally! we are here and this moment began in Nova Scotia. 🎉💃🏽

More than 10 years ago, Simply Go Natural started with a simple purpose: to create clean, organic haircare and skincare that helps you feel confident choosing products that support your health and wellness. From our first three stores in Halifax, we’ve grown to more than 80 locations across Atlantic Canada, alongside the incredible support of our community, @sobeys and Lawtons. 🇨🇦

Now, we’re bringing that Nova Scotia heart and Canadian-made care to Ontario. Simply Go Natural is officially on the shelves at 12 Ontario Sobeys locations, and we couldn’t be more excited to begin this next chapter with you.

Whether you’re ready to take charge of your beauty routine, invest in yourself or make cleaner choices for your everyday wellness, we’re here for you.

📍 Find Simply Go Natural at these Ontario Sobeys locations:

1. Etobicoke - Queensway
2. Oakville - Glen Abbey
3. Kanata - March Road
4. Orléans - Trim and Innes
5. Brantford - Shellard Lane
6. St. Catharines - Glendale and Merritt
7. Windsor - St. Clair Beach
8. Stratford - Huron Street
9. Waterloo - Northfield
10. Peterborough - Nassau Mills Road
11. Innisfil - Alcona Beach
12. Orangeville - Riddell Road

This expansion is more than a new shelf placement. It’s a dream shaped by years of determination, learning and your support. Every purchase, review, recommendation and encouraging message helped carry us from Halifax to Ontario. Thank you for growing with us. ❤️

Ontario, we’re so happy to finally be here! Visit your nearest Sobeys, discover Simply Go Natural and experience care made in Nova Scotia with your health and beauty at the heart of it. Which location will you visit first? 👇 Tag someone nearby and save this post for your next shopping trip!

#sobeys #CanadianMade #CleanBeautyCanada #NaturalHaircare NaturalSkincare #torontolife taken in Sobeys by @simplygonaturalcosmetics
6
2 days ago
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Happy Thanksgiving, fam!🤎

“May this Thanksgiving bring you endless reasons to smile and countless blessings to cherish.”

As we reflect on these words, we’re reminded that YOU are among the blessings we cherish most. 💚

To our customers: thank you for choosing Simply Go Natural, trusting us with your hair and skin, and sharing us with the people you love. Your kind messages, reviews and continued support encourage us through the busiest days. Every order represents someone who believes in what we do, and that means so much.

To our retail and business partners @sobeys  @lawtonsdrugs  @amaranthfoods @ginkgohealthshop : thank you for believing in our vision, welcoming our products onto your shelves and helping us bring our Nova Scotia brand to more communities. We’re grateful for your trust and every opportunity to grow together. 🇨🇦

And to everyone who cheers us on, shares a post or recommends us to a friend, thank you. Those thoughtful gestures make a difference.

From our Simply Go Natural family to yours, may your day be filled with love, moments of peace and reasons to smile. We’re sending extra warmth to anyone spending today alone or missing someone dear.

With full hearts, thank you for being part of our journey. 🤎

#HappyThanksgiving #SimplyGoNatural #GratefulForYou #CanadianSmallBusiness #MadeInNovaScotia taken in Halifax Novia Scotia, Canada by @simplygonaturalcosmetics
3
6 days ago
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Happy Saturday, fam! Staying in or heading out? Here’s my simple wash-day routine for soft, fabulous hair! 👌

Wash day is one of my favourite self-care moments, but my curly and coily friends know it can take some work! 😊 If you’ve been here a while, you’ve seen my finished looks. Now, here’s the routine behind them!

For my 4C hair, I use all four products from our Simply Healthy Hair Line, formerly the Coconut Pride Line:

1. Rosemary Mint Shampoo - gently cleanses without stripping my hair.
2. Rosemary Lavender Conditioner - softens, hydrates and makes detangling easier.
3. Rosemary Lavender Hair Serum - adds shine, helps reduce frizz and keeps my scalp feeling nourished.
4. Rosemary Lavender Hair Butter - helps seal in moisture and keeps my coils soft between washes.

My Type 2 and Type 3 friends may find the Hair Serum gives them the finish they need. For my Type 4A, 4B and 4C friends, I recommend finishing with the Hair Butter for extra moisture retention. A little goes a long way!

I usually wash weekly, but with longer hair and a busy schedule of production, markets, trade shows and running Simply Go Natural, it’s often every two weeks now. Between washes, I refresh with the Hair Serum and Hair Butter as needed.

This has been my go-to routine throughout my 10 years of being natural!

Made for all hair types, this line offers a simple way to care for your hair and scalp while helping reduce dryness and breakage. Because choosing products that fit your healthy lifestyle should still leave you feeling beautiful! ✨

Find Simply Go Natural at participating @sobeys across Atlantic Canada and Ontario, @lawtonsdrugs across Atlantic Canada, @amaranthfoods in Alberta, and our other retail partners.

What’s your wash-day routine? If you’ve tried our Simply Healthy Hair Line, tell us your hair type and favourite product! 👇👇

#WashDayRoutine #NaturalHairCare #HealthyHairJourney #SimplyGoNatural #curlyhaircare taken in Halifax Novia Scotia, Canada by @simplygonaturalcosmetics
1
8 days ago
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Happy Friday! Store update: Dartmouth and @Sobeys Wyse Road locals, we heard you… your Simply Go Natural favourites are back in the spotlight! 💚✨

Our shelves at Sobeys Wyse Road have been rearranged and fully restocked. 🙌🏾

Couldn’t find your favourite hair serum and shampoos ? 

A huge thank you to everyone who reached out about not finding your favourites in this store! We discovered that some products were tucked out of sight, so they’re now easier to spot in the Wellbeing/Natural Source section. 🌿

Stop by the store to stock up, and tell us in the comments: Which Simply Go Natural product is your must-have? Share your favourite with us and a friend who needs to try it, too! 🫶🏾

📍 Find us in over 80 stores across Atlantic Canada, 12 new Sobeys locations in Ontario, and 4 new Amaranth Wholefoods locations in Alberta.

🛍️ Visit simplygonatural.com to find your nearest store, or check our earlier posts for our Ontario and Alberta locations.

#sobeys #dartmouthns #novascotia #CanadianMade #NaturalHairCare ShopLocalCanada taken in Sobeys Wyse Road by @simplygonaturalcosmetics
4
9 days ago
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Wash day this weekend? 🌿🫧 Give your hair a fresh start with Simply Go Natural Rosemary Mint Shampoo!

Did you know it’s our all-time bestseller among our three shampoos? 💚

With guava extract, rosemary and mint, it’s formulated to cleanse and refresh your scalp while leaving your hair feeling light, soft and clean, without that greasy, weighed-down feeling.

And that refreshing rosemary and mint aroma? It’s a customer favourite for a reason! 🌱✨

Looking for a shampoo made without sulfates, silicones, parabens or petroleum? Make this your next wash-day essential.

👀 Spot our older packaging in this video? Same shampoo you love, with a fresh new look now available in old or new packaging on the shelves

🛍️ Find us at participating @lawtonsdrugs stores across Atlantic Canada. Look in the cosmetics section’s Everyday Wellness / Clean Beauty area, alongside local brands, or shop online at simplygonatural.com.

Have you tried it yet? Tell us what you love about it! 👇

#SimplyGoNatural #WashDayRoutine #RosemaryMintShampoo #CanadianMade #cleanbeautycanada taken in Lawtons Drugs by @simplygonaturalcosmetics
1
16 days ago
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CHFA show prep… better late than never! 😂📦

This was supposed to go up BEFORE the show, but our phone decided to shut down on us! 🤦‍♀️ So here’s a little behind-the-scenes moment.

We packed 150 sample bags… and EVERY SINGLE ONE went! 🙌 That’s 150 people taking home a little Simply Go Natural to try, and we can’t wait to hear what they think. 💚

One of the best parts? Seeing people who remembered us from our first CHFA Toronto in 2023—even with our old packaging! Those connections mean so much. 🥹

And the love for our new branding? Just as encouraging as it was at CHFA Vancouver! Seeing that response makes all the work and investment in our rebrand feel worthwhile. ✨

We’re ready to bring our clean haircare and skincare to more shelves across Canada and beyond, and we’re excited to see where these new relationships take us! 🇨🇦🌍

Thank you to everyone who stopped by, tried our products and shared a conversation. We are so grateful. ❤️

Did you take home a sample bag? Tell us which product you’re trying first! 👇

#CHFANow #CanadianMade #CleanBeauty #SmallBusinessJourney #torontolife taken in Exhibition Place by @simplygonaturalcosmetics
0
18 days ago
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It’s a wrap for @cahealthfood CHFA NOW Toronto 2026! 🎉🇨🇦

What an interesting and challenging couple of days, but we’re incredibly grateful that we made it back to CHFA NOW Toronto this year.

You may have noticed I didn’t share our usual behind-the-scenes updates from the show. We faced a few unexpected challenges, but we showed up, connected with so many new buyers, reconnected with existing buyers and industry friends, and had some truly meaningful conversations. ❤️

A HUGE thank you to @barbaracampbellhali for helping us at the booth, and for becoming our photographer when our phone decided it had had enough! 😂📸 We appreciate you!

And to every buyer, retailer, industry professional and visitor who stopped by Booth 2627B: THANK YOU! 🙏 You made this show special. We’re excited to follow up and explore how we can bring Simply Go Natural to even more stores across Canada and beyond.

The Greenhouse was filled with so many inspiring new and emerging brands this year, and the energy throughout the entire show was amazing. Although I wasn’t able to move around as much as I normally would, you could still feel the excitement everywhere.

A special thank you to @naturalproductscanada for supporting us, and to @cahealthfood and all the sponsors for another incredible show.

Now comes the exciting part: following up on all those conversations and seeing how many new retail partnerships grow from CHFA NOW Toronto! 💪🏾💃🏽

Wishing every business that participated an amazing finish to 2026. Here’s to growth, new opportunities and new partnerships! 🥂

Until next year, CHFA NOW Toronto! ❤️

#CHFANow #CHFAToronto #SimplyGoNatural #CanadianMade #CleanBeauty taken in Toronto, Ontario by @simplygonaturalcosmetics
4
20 days ago
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Throwback to CHFA NOW Vancouver earlier this year! We had a great show, and we’re excited to be back with @cahealthfood at CHFA NOW Toronto this weekend. 💚

September has been hectic, but Simply Go Natural is ready to connect with health and beauty buyers, share our products, and make new connections!

Find us in the Greenhouse at Booth 2627B. Come say hello—let’s do it again! 👋

#CHFANowToronto #CleanBeauty #CanadianMade #totonto #NaturalProducts taken in Toronto, Ontario by @simplygonaturalcosmetics
2
24 days ago
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CHFA NOW Toronto, we’re ready! 💃🏽🇨🇦

After weeks of production, we’ve packed more than 1,000 samples of Simply Go Natural favourites:

1. Lavender Body Butter
2. Chocolate Body Butter
3. Ylang Ylang Cocoa Shea Body Butter
4. Shea Jojoba Lip Balm
5. Rosemary Mint Shampoo
6. Rosemary Lavender Hair Serum
7. Rosemary Lavender Hair Butter

And that hair butter? A Toronto retailer called to say customers were disappointed to find it out of stock. Then they called again today asking how soon we could restock! Hearing that from one of our newer stores made this manufacturer’s day. 🥹

We’re excited to meet more health and beauty buyers and help more Canadians discover our plant-powered haircare and skincare.

📍 CHFA NOW Toronto | Booth 3627B
📅 September 25–27

Come see and try the full lineup! We also have 150 gift bags for health and beauty buyers, available first come, first served. We can’t wait to meet you! 💚

#CHFANow #CHFAToronto #CanadianMade #CleanBeauty #toronto taken in Toronto, Ontario by @simplygonaturalcosmetics
4
24 days ago
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