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Sandra Martinez | Content Strategy

@simplysandramartinez

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following

Content Strategy for Local Businesses. Helping you post with intention, not just post. Mom. Business doctoral student.
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I didn’t add anything new to my life this year.

I took things away.
Habits that kept me tired.
Things that ate my time and gave nothing back.
And yes, some people.
That last one was the hardest.

I didn’t do it to be cold.
I did it because I have one goal: give my daughter the life she deserves. Anything that pulled me away from that had to go.

And here’s what surprised me.
I didn’t get less done.
I got more done.
Because I stopped spending energy on things that were never going to help.

I see business owners do the opposite all the time.
When things feel slow, they add more.
Another platform.
Another trend.
Another thing to post.
But sometimes growth isn’t about adding.
It’s about clearing space so the right things can actually work.

@simplysandramartinez

Be honest. Which one are you hanging onto❓ taken in Weslaco, Texas by @simplysandramartinez

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5 days ago

To all the single moms building a business while balancing everything else on your plate…

✨Keep going.✨

They may never know everything it took to build the life you’re creating.

And that’s kind of the point. 🤍 by @simplysandramartinez

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a month ago

A content strategy is not a content calendar.
Here’s the difference.

A calendar tells you when to post.
A strategy tells you why you’re posting it in the first place.

You can have a perfectly scheduled calendar,
three posts a week, every week,
and still have no strategy behind it.
(Ask me how I know.)

This is one of the most common mixups I see when small business owners try to build an instagram strategy for small business:
they build the schedule first and skip the actual plan.

A real strategy starts with one question

What do you actually want this account to do?

➡️ Build trust?
➡️ Bring in leads?
➡️ Just get people to know you exist?

That answer decides everything else:

✔️what you post
✔️how often, and
✔️ what you’re even tracking.

Skip that question, and you’re just filling a grid.
Answer it, and every post finally has a job.

📌 Save this if you’re building your strategy from scratch.

@simplysandramartinez by @simplysandramartinez

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2 months ago

Instagram content plan for small business doesn’t need a fancy app. Ask me how I know.

I’ve paid for planning tools and spent more time color-coding than posting. Now I use four smart folders in the Notes app already on my phone, and they sort themselves. One folder, one job. No subscription required.

📌 Save this for your next planning day.

@simplysandramartinez taken in Weslaco, Texas by @simplysandramartinez

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2 days ago

Instagram saves vs likes vs follows.
They don’t mean the same thing. 👀

A LIKE says “nice.”
A SAVE says “this is useful, I want it later.”
A FOLLOW says “I want more of this.”

If your posts get saved but nobody follows, your content isn’t broken. You just haven’t told anyone what’s coming next.

Save this for when you write your next post

@simplysandramartinez by @simplysandramartinez

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3 days ago

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4 days ago

Hello❓Is anyone out there❓😀

Two months of posting on purpose, and the results are… slow
I knew this would take time.

I also know one big reason why:
I’m not on camera, or doing talking videos.

And I want to be real with you about that.
My reels get the most views.
Showing my face would “probably” speed things up.

But views aren’t my goal. I want to reach business owners who actually need help, not just people scrolling by.
So I’m choosing to build slower and build right.

If you’re in the early stages too, how long have you been at it? Give me someone to talk to in comments. taken in Weslaco, Texas by @simplysandramartinez

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3 days ago

2,300 views from strangers. 17 followers. Tough crowd. 😅

That gap taught me more than any course: getting seen is step one.

🔥 Giving people a reason to stay is the whole game.

Views or follows — which number do you check first?

@simplysandramartinez taken in Weslaco, Texas by @simplysandramartinez

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5 days ago

We inherited a cat that’s had three homes before ours.
Now I know why.

Turns out he’s prone to urinary blockages, $300 vet bill and a prescription diet later 🤑, we’re “managing it.”

He’s peed on stove, the sink, and my closet rug.

The 6AM hour I used to use for business? Now belongs to him.

I’ve thought about rehoming him more than I care to admit.
// My daughters do not agree.

So here we are, building a small business Instagram from scratch, one very expensive cat interruption at a time.

Anyone else’s “quiet productive time” gotten hijacked by something completely unrelated to the business? 👇

Follow along for more of the real, unfiltered version of building this thing.

@simplysandramartinez by @simplysandramartinez

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a month ago

👇🏼True story

I once gained 20,000 followers in a month by copying big creators.
Hundreds of comments.
Zero people who were ever going to buy.

I’m not anti-followers.
I’d love 20,000 today.

Just the right 20,000, people who actually want help with their business.

So which would you pick, “20k” or “200”?

@simplysandramartinez taken in Weslaco, Texas by @simplysandramartinez

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7 days ago

Who else is in the ugly early stage with me…?

@simplysandramartinez ✨ taken in Weslaco, Texas by @simplysandramartinez

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11 days ago

Your grid is a like a shop window. If it only shows the product, people walk past.  The 5 buckets: product, people, place, proof, personality. One of each, on repeat.  Which one is missing from your page? Tell me below — I read every comment.

@simplysandramartinez by @simplysandramartinez

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8 days ago