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Co-founder @fashioncommunityhel
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Collab @chora.store
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Thank you @voguescandinavia šŸ¤

Fashion in Helsinki – the annual sartorial spectacle celebrating Finland’s brightest emerging talent – is back for its 2025 edition, currently in full swing in Helsinki. In this exclusive editorial, Vogue Scandinavia pays tribute to Finnish fashion, highlighting the buzziest designers and brands shaping the scene. Watch this space…

The sartorial scene in Finland is thriving with talent – just take a peek at Fashion in Helsinki, the annual event celebrating the up-and-coming homegrown brands and designers making their mark on the industry. Its five-day roster brims with thought-provoking exhibitions, buzzy runway shows, immersive showrooms, inspiring talks and, of course, the Finnish Fashion Awards as its crown jewel.

https://www.voguescandinavia.com/articles/fashion-in-helsinki-2025-designers-to-know

By @linneapesonen 

Photo @monasalminen 
@oskari_pulkkinen 
Style @shadi.razavi
Model @katjaloviisa by @sinisaavala
46
a year ago
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Fashion in Helsinki presentation in Seurasaari šŸ¤
 
Pictures: @peterpohjola
Models: @leilanatasha @elsalehmus @almakiiskinen @berttakiiskinen @zambra.mia @satu.paavo.la @alexailli
Artistic Director: Minttu Vesala @masterminttu
Head of Production: Miia Koski @miiakoski
Head of Communication: Martta Louekari @marttal
Hair Team: @miikakemppainen
Make-up Team: @jenny_jansson

Part of @fashioninhelsinki, organized by @juni_communictation at @seurasaari. by @sinisaavala
11
18 days ago
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@sinisaavala for dressed me up as a q-tip for the finnish fashion awards and it was amazing @fashioninhelsinki taken in Helsinki by @sinisaavala
40
2 months ago
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#kultainenvenla #prinsessa 

meikki @annamannila 
asu @sinisaavala 
hiukset minä by @sinisaavala
75
6 months ago
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Honoured to be part of the Ateneum Gala 2025 šŸ¤Ž

Thank you ✨
Ateneum Gala 2025 @ateneummuseum
Photography: Johanna Rontu @johannarontu
Styling: Minttu Vesala @masterminttu
Makeup: Jenny Jansson @jenny_jansson 
using Duroy & Ben Nye
Hair: Miika Kemppainen @miikakemppainen
with Authentic Beauty Concept

Model: Ksenia Mslkova @kseniaamalkova 

Outfit:
Silks @latelierdesmatieres 
Lace fabric @sophiehalletteofficial by @sinisaavala
5
8 months ago
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a20 salonkinäytös Look 18
Titled ā€Nimettömätā€ by Sini Saavala @sinisaavala 

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store. 

Photography @neoshi.production 

Modeled by Elsa @elsalehmus @brandmgmt

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto

Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt by @sinisaavala
5
8 months ago
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a20 salonkinäytös Look 18
Titled ā€Nimettömätā€ by Sini Saavala @sinisaavala 

The Nimettömät evening gown ensemble, showcased at the a20 Salon presentation, drew its silhouette inspiration from the moment a skirt got caught on a pair of panties.

The top is made from reclaimed leather sourced from Globe Hope, and the skirt is crafted from hand-dyed surplus silk from Chanel. The bag is a collaboration with Finnish bag brand Chora @chora.store.

Modeled by Elsa @elsalehmus @brandmgmt 

Lookbook photography & editing – Johanna Rontu @johannarontu

Hair artist & team – Linda Lehto @lindamandal
Ronja Tiittanen, Disa Kjellman, Hawa Kani, Tracey Idehen, Aura Airas
Makeup artist & team – Jennifer Appleton @jenniferappleton
Maria Boucht, Kaisa Laitala, Belicia Owusu Ansah

Production & organizing – Fashion
Community Helsinki (Ellen Rajala, Sini Saavala, Sofia Stenfors) @fashioncommunityhel

Art direction, social media marketing & choreography – Alex Luonto @alexluonto
 
Event production & communication – Maija Hartikainen, Siri Andersson

Collaborators – Helsinki Design Week and Nordisk Kulturkontakt @helsinkidesignweek @nordiskkulturkontakt by @sinisaavala
2
9 months ago
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Our collaboration with Helsinki-based designer Sini Saavala grew from a mutual interest in thoughtful design and the beauty of imperfection.
Presented as part of Fashion in Helsinki, this special piece brings together Saavala’s conceptual approach, which explores flaws and everyday imperfections, with Chora’s craftsmanship and timeless forms.
Crafted using surplus silks and lace fabrics and thoughtful detailing, the collaboration reflects our shared commitment to slow fashion and intentional design. by @sinisaavala
3
a year ago
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Our collaboration with Helsinki-based designer Sini Saavala grew from a mutual interest in thoughtful design and the beauty of imperfection.
Presented as part of Fashion in Helsinki, this special piece brings together Saavala’s conceptual approach, which explores flaws and everyday imperfections, with Chora’s craftsmanship and timeless forms.
Crafted using surplus silks and lace fabrics and thoughtful detailing, the collaboration reflects our shared commitment to slow fashion and intentional design. by @sinisaavala
2
a year ago
Download
Our collaboration with Helsinki-based designer Sini Saavala grew from a mutual interest in thoughtful design and the beauty of imperfection.
Presented as part of Fashion in Helsinki, this special piece brings together Saavala’s conceptual approach, which explores flaws and everyday imperfections, with Chora’s craftsmanship and timeless forms.
Crafted using surplus silks and lace fabrics and thoughtful detailing, the collaboration reflects our shared commitment to slow fashion and intentional design. by @sinisaavala
5
a year ago
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Fashion in Helsinki fashion show 21.5.2025
@fashioninhelsinki 

Photography by @guillaumeroujas 
Model @maluwizz 

Sini Saavala Collaborations and sponsors
@sausoofficial 
@mannstromjewellery 
@chora.store 
@latelierdesmatieres 
@sophiehalletteofficial 

Thank you 
Taiteen edistämiskeskus for supporting my work @taikegram 

Brands
Industry Muscle x Latimmier @latimmier

Hedvig @hedvigcollection

Rolf Ekroth @rolfekroth

Linda Kokkonen lindakokkonen

Sini Saavala @sinisaavala

Event Producer
Miia Koski, @miiakoski @juni_communication

Pr&Communication
Martta Louekari @marttal @juni_communication

Artistic Director 
Minttu Vesala @masterminttu 

Casting
 Minttu Vesala @masterminttu 
 Jim Bergström @jimbergstroem

Styling
Minttu Vesala @masterminttu

Hair
Miika Kemppainen Team @miikakemppainen 

Make-up
Jenny Jansson Team @jennyjansson 

Models
 Paparazzi @paparazzimgmt 
 Sisterhood @thesisterhood_mgmt 
 As You Are @asyouareagency 
 Icon Agency @castingagencyicon 
 Brand Management @brandmgmt 

Show Music
Tuomas Toivonen @.t_t. 

Runway Director 
Jim Bergström @jimbergstroem

Event Production Coordinator
Dante Correa @dantitos

Back Stage Manager
Peter Pohjola @peterpohjola 

Model Coordinator & Casting Assistant
Michael Ventura @michaelventur 

Back Stage Production Manager
Niklas Kervinen @niklaskervinen

Show Production Assistant
Andre Pozusis @andrepozusis 

Editorial Stylist
Antti Nguyen @antti.ng 

Editorial photography
Sebastian Johansson @_sebastianjohansson 

Show Assistants
 Oliver Saarinen @lilgingg 
 Enni Lähderinne @mennienn 
 Jenna Nevala @jennanevalampi
 Siiri Vepsäläinen @siirivepsalainen

Sound & Light Technique
Kimmo Räsänen / Capital AV @capital.av @kimmoräsänen

Runway Photography
Guillaume Roujas @guillaume

Runway Video
Rasmus Purola @rasmuspurola
Jens Zitting @jenszitting

Partners
@helsinki_partners
@1664blancfi
@authenticbeautyconcept.fi
@stgeorgehelsinki

Thank you all the backstage photographers
Special thanks to Merihaka Oy and Merihaka residents by @sinisaavala
0
a year ago
Download
Fashion in Helsinki fashion show 21.5.2025
@fashioninhelsinki 

Photography by @guillaumeroujas 
Model @leilanatasha_ 

Sini Saavala Collaborations and sponsors
@sausoofficial 
@mannstromjewellery 
@chora.store 
@latelierdesmatieres 
@sophiehalletteofficial 

Thank you 
Taiteen edistämiskeskus for supporting my work @taikegram 

Brands
Industry Muscle x Latimmier @latimmier

Hedvig @hedvigcollection

Rolf Ekroth @rolfekroth

Linda Kokkonen lindakokkonen

Sini Saavala @sinisaavala

Event Producer
Miia Koski, @miiakoski @juni_communication

Pr&Communication
Martta Louekari @marttal @juni_communication

Artistic Director 
Minttu Vesala @masterminttu 

Casting
 Minttu Vesala @masterminttu 
 Jim Bergström @jimbergstroem

Styling
Minttu Vesala @masterminttu

Hair
Miika Kemppainen Team @miikakemppainen 

Make-up
Jenny Jansson Team @jennyjansson 

Models
 Paparazzi @paparazzimgmt 
 Sisterhood @thesisterhood_mgmt 
 As You Are @asyouareagency 
 Icon Agency @castingagencyicon 
 Brand Management @brandmgmt 

Show Music
Tuomas Toivonen @.t_t. 

Runway Director 
Jim Bergström @jimbergstroem

Event Production Coordinator
Dante Correa @dantitos

Back Stage Manager
Peter Pohjola @peterpohjola 

Model Coordinator & Casting Assistant
Michael Ventura @michaelventur 

Back Stage Production Manager
Niklas Kervinen @niklaskervinen

Show Production Assistant
Andre Pozusis @andrepozusis 

Editorial Stylist
Antti Nguyen @antti.ng 

Editorial photography
Sebastian Johansson @_sebastianjohansson 

Show Assistants
 Oliver Saarinen @lilgingg 
 Enni Lähderinne @mennienn 
 Jenna Nevala @jennanevalampi
 Siiri Vepsäläinen @siirivepsalainen

Sound & Light Technique
Kimmo Räsänen / Capital AV @capital.av @kimmoräsänen

Runway Photography
Guillaume Roujas @guillaume

Runway Video
Rasmus Purola @rasmuspurola
Jens Zitting @jenszitting

Partners
@helsinki_partners
@1664blancfi
@authenticbeautyconcept.fi
@stgeorgehelsinki

Thank you all the backstage photographers
Special thanks to Merihaka Oy and Merihaka residents by @sinisaavala
4
a year ago
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