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A guide to Non-toxic, natural & clean brands
Beauty | Skincare | Home | Wellness | Clothing
@sister_swims Coming soon
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Finally properly introducing myself and showing my face…

I’m Ruby, founder of Sister Directory. And this is Jesse, the brains behind the whole thing.

I built Sister as a place for women to find non toxic and better alternatives to everyday products. Jesse’s the one who nudged me to actually build it after I became unwell and found the whole world of “better alternatives” an absolute minefield.

The directory keeps growing, new categories most weeks. It’s not perfect and it’s very human made, but more and more of you are using it every day. I’m loving connecting with people on Substack too, writing there weekly, and the community keeps getting lovelier.

If you’re new here, welcome in.

#SisterDirectory #FounderStory #UKCleanBeauty #NonToxicLiving #ConsciousLiving by @sisterdirectory
14
2 months ago
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Welcome to Sister.

A women-owned directory of the best non-toxic, natural, and conscious brands in beauty, health, and household, and we exist for one reason: to take the guesswork out of what’s actually good.

Every brand in our directory is hand-selected. We look at ingredients, ethos, brand values, and whether the product genuinely represents the best option in its category. Nothing is paid for. Nothing slips through.

Sister is a community of women choosing to live more consciously and sharing what they find along the way.

Explore the directory. Link in bio.

#Sister #CleanBeauty #NonToxicLiving #ConsciousLiving #WomenOwned by @sisterdirectory
10
6 months ago
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You don’t need the lastest anything…

New Substack is out. A reminder to think about whether you really want it or need it. We all need to be better at using what we have and when buying new ensuring that it is the best of quality. 

If you need constant reminders of this follow @ordinaryemm_ 

https://rubysisterdirectory.substack.com/p/you-dont-need-the-latest-anything by @sisterdirectory
2
2 days ago
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10 sustainable habits to consume less & save money. 

Follow @sisterdirectory for more wellness & healthy living tips 💌

Buy loose produce 🍑🍓🍋

Use soap bars 🧼 

Reuse jars 🫙 

Borrow items you will only need once 🔨🔧🔩

Grow your own herbs 🪴 

Swap and borrow clothes 👖🧦👚

Drink loose leaf tea 🫖 

Keep your own hens 🪺 

Let clothes air dry 👕

Batch cook 🧑‍🍳 by @sisterdirectory
4
5 days ago
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All of the best tallow products @sisterdirectory 🐄

@tallowtwins Olive Oil & Tallow Soap 🫒 

@fatcowskin Charcoal Tallow Soap 🧼 

@ancestralskin Tallow & Honey Balm 🍯

@ancestralskin Peppermint, Tallow & Honey Lipbalm 👄

@albentallowskincare Whipped Tallow Balm 🐮

@love.tallow Mini Trio & Skin Tints Duo 🌈

@love.tallow Up & Glow Tallow Balm 🌞

@fiercenatureuk Tallow Selfie Stick ✨

@ancestralskin Tallow Deodorant 🤍

@fatcowskin Face Tallow Balm 👌🏼 by @sisterdirectory
9
8 days ago
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This week on Substack I share my evening wind Dow routine. All of the things that help me improve the quality and length of my sleep. 

Epsom salt bath. Dry brushing. Blue light blockers after sunset. Red reading light. Magnesium on the feet. Silk pillowcase. Done.

Not all of it every night. But the nights I do it properly, I feel the difference.

Full routine with all the products and the science behind it 👇
https://rubysisterdirectory.substack.com/p/my-evening-wind-down-routine by @sisterdirectory
0
9 days ago
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In case you needed the reminder…

To eat cereal for dinner. To have the sweet treat. To go out and have a few drinks with your friends. To go to bed late sometimes. To skip the routine, the tracking, the perfect version of yourself.

None of it undoes the good work you’re doing.

#SisterOkay #SisterDirectory #ConsciousLiving #SlowLiving #NoGuilt UKCleanBeauty by @sisterdirectory
0
12 days ago
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Not every moment needs to be productive. Not every walk needs a podcast. Not every evening needs a to do list. Not every Sunday needs a plan. Sometimes you just need to sit somewhere quiet and let your brain be still for a bit.

We’re so wired to feel like we should be doing something all the time that doing nothing feels uncomfortable. But doing nothing is doing something. It’s rest. And rest is not a reward for being busy. It’s a basic need that most of us are ignoring.

Go sit in a field. Leave your phone in your pocket. Breathe. That’s it. That’s the post 🌿 by @sisterdirectory
2
14 days ago
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Found a brand where every single product is worth recommending. That doesn’t happen often.
@sknfed. UK based. Natural, organic, vegan. Concentrated waterless formulations. Short ingredient lists. Sustainable packaging. And they send testers with every order.

Full review of seven of their products on Substack 👇
https://rubysisterdirectory.substack.com/p/the-brand-that-has-it-all-why-i-recommend?r=8irz1n&utm_medium=ios&shareImageVariant=title

All on @sisterdirectory 🌿 by @sisterdirectory
10
16 days ago
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Barefoot shoes I’d actually buy…

Let’s be honest, a lot of barefoot shoes look a bit clunky. The wide toe box that makes them so good for your feet is often the exact thing that makes them look, well, not very cute.

So I wanted to put together a proper edit of barefoot shoes that don’t scream “barefoot shoe” the second you look at them.

A quick honest aside, the five toe shoes are definitely not for everyone. I know they’re divisive. But I actually just bought a pair myself and I’m genuinely obsessed. So comfortable, and I can already feel them starting to correct some of the misshapen foot issues I’ve been dealing with for years.

If you’ve been thinking about investing in a pair of barefoot shoes, head to the barefoot shoe section on Sister Directory. Link in bio.

#SisterDirectory #BarefootShoes #NonToxicLiving #UKCleanBeauty #FootHealth by @sisterdirectory
7
18 days ago
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Sister September faves: Amazon edit 

Soap. Facial massage set. Organic cotton socks. Non toxic toothpaste. Epsom salts for the bath. Blue light blockers for the evenings.

A few small, genuinely good swaps with next day delivery.

This post contains Amazon affiliate links. I may earn a small commission at no extra cost to you 🌿

Head to the Amazon tab on Sister Directory to shop the lot.

#SisterDirectory #AmazonFinds #NonToxicLiving #UKCleanBeauty by @sisterdirectory
4
20 days ago
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Everything that is new to Sister this month. From toothpaste to lip-balm and cleaning brushes. Some great new things, have a look 👇👇👇

https://rubysisterdirectory.substack.com/p/whats-new-to-sister-this-month?r=8irz1n&utm_medium=ios&shareImageVariant=title

#sisterdirectory by @sisterdirectory
1
23 days ago
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