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Sixième Son

@sixiemeson

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Leading and pioneering sonic branding agency.
We help brands stand out through the strategic use of music, sound, and voice.
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A place of many places. The epicentre of excitement. As part of The Kallang’s brand transformation, Sixième Son created a sonic identity designed to become a sonic landmark for Singapore’s home of sport and entertainment. 🎾 The Singapore Tennis Open is a great example of this identity coming to life. From the build-up before the players’ entrance to the trophy ceremony, music shaped key moments of the tournament. 🎶 Over the coming months and years, the identity will continue extending across The Kallang’s sporting events, entertainment experiences and communications. Many places. One destination. A sound of its own. 🙏 Thank you to The Kallang Group and Monks for your trust. #SonicBranding #BrandExperience by @sixiemeson
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5 days ago
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𝙍𝙚𝙥𝙤𝙧𝙩𝙖𝙜𝙚 : découvrez la création de la nouvelle musique du Paris FC ! 🎶🔊 Disponible dès maintenant, sur YouTube ! 🎥 by @sixiemeson
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a month ago
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“Up above, it’s sunshine.” And not just any sunshine: La Vie Claire sunshine. It inspired us as we set out to celebrate the brand’s 80th anniversary — and the products people have loved for generations. We created a sound that feels just like La Vie Claire: ☀️ Sunny, of course — positive, bright, and full of energy. You can almost hear the rays shining through. 🔊 A strong sonic signature, designed to become an instantly recognizable everyday cue for the brand. 🤝 A warm, welcoming voice that reflects La Vie Claire’s local roots and closeness to its customers. Generous, fresh, and designed to build recognition. And you can already hear it in the brand’s latest campaign. La Vie Claire, S.A. asked us to capture the crunch of its cookies and the pop and fizz of its bottles for a campaign created by Nouveau Monde | Groupe CEETADEL, built around a promise we couldn’t resist: “Organic that makes some noise.” The new sonic identity will roll out across La Vie Claire’s entire ecosystem, helping the brand stand out and sound unmistakably itself, every day. Proof that even at 80, sound is a pretty great way to stay young. 🎶 #sonicbranding by @sixiemeson
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a month ago
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🎬 Colgate x J-Hope …or should we say C-Hope? New work from our APAC office for the latest Colgate Optic White Vitamin C campaign, featuring BTS’ J-Hope and his signature sunshine smile ☀️ Kudos to the teams at WPP Production and Colgate-Palmolive for trusting us with the music. 👏 SIXIÈME SON: Florent Adam, Yvonne Cheong, Emma BASSET, Eric Caissy, Alexis Mangou, Vincent Turbé, Laurent Cochini 👏 WPP Production: Renée Lim, Kimie Ong, Kunal Rasania, Ken Kaneko by @sixiemeson
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2 months ago
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Thirty years ago, it all began with a conviction: music could do far more than simply accompany brands. It could make them recognizable, easier to understand, and deeply felt. At the time, this profession didn’t even exist. Michael Boumendil envisioned it. What began as a personal journey gradually became a collective one: the story of Sixième Son, and of everyone who has helped give a voice to hundreds of brands around the world. 🎧 Speaking on Éco d’ici, éco d’ailleurs on Radio France Internationale, Michaël looks back on thirty years of entrepreneurship and creativity: the birth of a new profession, the story behind SNCF’s iconic sonic identity, and the transformations now taking shape as artificial intelligence enters the world of music. A conversation about how far we’ve come, of course. But above all, about everything that still remains to be invented. 🎙️ Listen on RFI. Link in bio. Thank you, Bruno Faure and Guillaume Munier. by @sixiemeson
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2 months ago
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⚽🔊 The season is back, on the field and on our screens… To mark the transformation of LIGUE 3 Betclic—new name, fresh identity, and its first-ever full broadcast on Ligue 1+—Sixième Son crafted a powerful sonic identity that gives voice to the championship. You’ll be able to sing along! Built as a crescendo, drawing energy straight from the roar of the stands and the excitement of the game, the sonic identity brings together bold, unifying voices before swelling into an epic theme that celebrates the pride, intensity, and raw emotion of football. This sound will transform every match into an event, and every highlight of the competition into an experience. We're proud to write a new chapter in our story with French football—with an identity you feel as much as you hear. 🙏 Ligue 3 - FFF - Fédération Française de Football - César Scaramuzzino, Isabelle Girondel, Marie TRUBERT, Mévamo Diabaté 👏 SIXIÈME SON - Laurent Cochini, Delphine Guérin, Vincent Turbé, Alexis Mangou, Thomas Cordé, Emma BASSET, Eliott Guiengani 😉 Dragon Rouge Kheireddine Sidhoum by @sixiemeson
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2 months ago
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It's time for a new soundcheck 🎙️ Is there anything hotter than the heatwave in july? You already know the game: 3 clues 🔍 1 answer ✅ Think you’ve got it? Drop your guess in the comments! Answer revealed Friday on our Story- stay tuned 🎻 #SoundCheck #quiztime #musictrivia #guessthesong by @sixiemeson
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3 months ago
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🚴‍♂️ If you're not on the roads of France today following Stage 13 of the Tour de France, here's a little taste of the atmosphere with Groupama... ☀️ This year, the brand joined the legendary Tour de France Caravan, celebrating a passion for cycling that began in 2018 with its sponsorship of the Groupama-FDJ team. For the occasion, we created a special adaptation of Groupama's sonic identity for the Tour: energetic, sunny, and festive, while remaining true to the brand's distinctive DNA. 🎶 ▶️ The best way to experience it? Join Groupama on the roads of the Tour! We're delighted to see this sonic identity come to life at such an iconic event—one we know particularly well at Sixième Son. 😉 👏 A big thank you to Groupama for their continued trust, and congratulations to Wink Studio for bringing it to life. __ 🚴‍♂️ Si vous n'êtes pas sur les routes de France aujourd'hui pour suivre la 13ᵉ étape du Tour, on vous en donne un petit aperçu avec Groupama... ☀️ Cette année, la marque a rejoint la mythique Caravane du Tour. Un nouvel engagement qui célèbre sa passion pour le cyclisme, initiée en 2018 avec le sponsoring de l’équipe Groupama-FDJ. 🎶 Pour l’occasion, nous avons imaginé une adaptation de l'identité sonore de Groupama aux couleurs du Tour : dynamique, solaire et festive, tout en restant fidèle à l'ADN de la marque. Pour découvrir ce que ça donne, rendez-vous sur les routes du Tour ! 🚴‍♀️ Nous sommes ravis de voir cette identité sonore prendre une nouvelle dimension sur cet événement sportif majeur que nous connaissons bien chez Sixième Son 😉. 👏 Un grand merci à Groupama pour sa confiance, et bravo à Wink pour la réalisation. #SonicBranding by @sixiemeson
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3 months ago
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We're hiring in Paris! 🎶 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗲𝗿𝗻 You're genuinely curious about how brands communicate and stand out. You want to turn ideas into compelling visuals, videos, and stories on social. You know your way around design and editing tools. You speak English and, ideally, French. Then we're waiting for your application. 😉 👉 Apply here: https://lnkd.in/eW5x8CYi 📍 Paris 5 🗓 Start: between now and the beginning of September 2026 | ⏱ 6 months #Hiring #Internship #CreativeAgency by @sixiemeson
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3 months ago
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🌊 𝑻𝒉𝒆𝒓𝒆 𝒘𝒂𝒔 𝒕𝒉𝒆 𝒓𝒐𝒂𝒓 𝒐𝒇 𝒕𝒉𝒆 𝑳𝒊𝒐𝒏𝒔… 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒄𝒂𝒍𝒍 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒊𝒓𝒆𝒏𝒔. 🌊 Once again, Cannes was everything Cannes is known for: packed, hot, inspiring, exhilarating… and yes, full of FOMO. A place overflowing with conversations and experiences, where every moment competes for your attention. So, together with the Sixième Son team and our partner M+C Saatchi Group, we decided to offer the opposite. ⛵ A sound journey across the bay, taking our guests from the sensory overload of the Croisette to the calm waters of Île Sainte-Marguerite. Just a short boat ride away, yet a complete shift in mindset. 🌬️ Wellness was one of the defining themes of this year's hashtag#CannesLions. And for good reason. In a world saturated with notifications, screens, and noise—Cannes is a perfect example—taking care of ourselves is far more than a trend; it's a necessity. At Sixième Son, we didn't wait for wellness to become a trend. It's been part of our brief from day one, and something we've been shaping through sound every single day. ▶️ Read the Arcadia article to know more about it! https://lnkd.in/eFubjqBR 🎵 Sound is probably the most invisible medium, yet one of the most powerful. It shapes how we feel long before we consciously notice it. The right sound, carefully designed and precisely calibrated, doesn't add more stimulation; it removes friction. It lowers stress, restores attention, and creates spaces where people simply feel better. That's why we help brands shape their identity through sound, creating sonic experiences for airports, airlines, retail stores, trains, hospitals, spas, as well as TV, radio, and podcasts. Not to add more noise to the world, but to make it a little more human. Talking about well-being is one thing. Experiencing it is another. That's what this exclusive cruise was all about. "One of the best experiences at Cannes," as several of our guests put it. Thanks RETAILBOSS for highlighting it! ▶️ https://lnkd.in/eSibVZHz The curtain falls on another unforgettable Cannes Lions. But we'll be back soon with plenty more sonic journeys still waiting to be heard. ➡️ If this resonates with you, let's talk. The Sixième Son team would love to hear from you. by @sixiemeson
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3 months ago
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☀️🌊 Cannes is almost here. ☀️🌊 A moment we've been anticipating for months. A moment we arrive at full of ambition. And, as always, one that promises to be intense. 🔥 This year, while Cannes will be filled with insights, celebrations, rosé, and endless networking, Sixième Son is choosing a different perspective. We’re, in a way, turning down the noise. Because beyond attention, brands also need connection. Beyond excitement, people need moments to pause, reset, and recharge. 🌅 We've spent years exploring how sound can do exactly that. 🎶 In just a few seconds, sound can transform an atmosphere, a mood, an experience. That's why leading brands use sonic experiences across hospitality spaces, VIP lounges, retail environments, spas, and digital ecosystems: to create emotion and lasting memories. 🏖️ At Cannes, we'd love to share how sound can become one of the most powerful tools for wellness and experience design. Michael Boumendil, Daina Todorovic, Valentin (Val) FLEUR, and Sophie de Busni will be there throughout the week. Let's meet! 🙌 And if you're lucky, you might even get to experience it for yourself with our friends at M+C Saatchi Group 😉⛵ by @sixiemeson
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4 months ago
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With the launch of the new e VITARA, SUZUKI FRANCE enters a new sonic era. Together with the great DPS teams on brand identity and Sixième Son on sonic identity, the brand unveils a new sonic territory rooted in its promise: By Your Side. In an automotive industry undergoing profound transformation, where brands often sound and feel increasingly alike, Suzuki France chose a different path. 🎼 A warm, organic musical language driven by a rhythmic motif inspired by the road, movement, and the joy of driving. A sound that feels reassuring and optimistic. The identity strengthens recognition, consistency, and emotional connection. 👏 Congrats to all the teams and agencies involved SUZUKI FRANCE SIXIÈME SON: Laurent Cochini, Delphine Guérin, Vincent Turbé, Eric Caissy, Alexis Mangou, Pierre Moreau, Emma BASSET, Emma Hameau DPS, Syneido by @sixiemeson
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4 months ago
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