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Skylie | The It Girl Standard

@skylieofc

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Skylie The Brand ✨
Beauty • Branding • Lifestyle
for the woman becoming her.
@skylielash
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🌸 SAME GIRL. BIGGER VISION. 🌸 There are some chapters of your story that you don’t outgrow, you just understand them differently. For me, that chapter is Skylie Lash. Before Skylie Official. Before the It Girl Standard. Before the community, the blog, the events, the bigger vision… There were lashes. And looking back, I realize I wasn’t just building a lash business. I was learning how to build a brand, create an experience, connect with women, and most importantly believe that I could create something bigger than what I could see at the time. So yes… I’m still lashing. ( @skylielash ) 🌸 But now I’m bringing everything I’ve learned with me. I wrote a little more about that transition in the newest Skylie Journal: SAME GIRL. BIGGER VISION. If you’ve been here since Skylie Lash, this one’s for you. If you’re new here… welcome to the story. 🎀 Read the full journal at Skylie Official. www.skylieofficial.co or click the link in my bio! ✨ by @skylieofc
🌸come with me to make the cutest take home bags for my clients🌸 🌸 what’s inside? (as seen in the video)🌸 Business card Lash spoolie Mini claw clip Little diamond (for aesthetics) Sweat treat 🌸 S K Y L I E girls are spoiled 🌸 #skylielash #stllashes #stllashtech #stlouislashextensions #itgirl by @skylieofc
🌸 follow the brand 🌸 🌸 @skylielash @skylielash @skylielash 🌸 #skylielash #stllashes #stllashextensions #stllashtech by @skylieofc
Becoming her isn’t always glamorous. 🎀 Sometimes it’s keeping promises to yourself. Raising your standards. Choosing discipline. Starting over. Learning to trust yourself again. The woman you imagine becoming is built through the little choices you make when nobody is watching. That’s the real It Girl Standard. #SkylieOfficial #ItGirlStandard #BecomingHer #ItGirlMindset by @skylieofc
🌸 Not everything has to be figured out before you begin. 🌸 Sometimes you have to build the vision while you’re still becoming the woman who can bring it to life. This is Skylie, in real time. 🎀 The pretty moments. The learning curves. The work behind the scenes. Welcome to the Skylie Diaries. #SkylieOfficial #SkylieDiaries #ItGirlStandard #BuildingInRealTime by @skylieofc
Pretty content might get attention. But clarity is what makes people remember you. Before you worry about posting more, ask yourself: What do I want to be known for? Who am I speaking to? What do I represent? What makes my brand different? Because your brand is bigger than your feed. Build the message first. Then build the content around it. Welcome to Branding Beyond the Basics. 🎀 #SkylieOfficial #BrandingBeyondTheBasics #PersonalBranding #ItGirlStandard by @skylieofc
Romanticizing the process because becoming her isn’t just about the destination. 🎀 It’s the little moments. The work. The ordinary days that are quietly building the life you imagined. Still building. Still becoming. ✨ #SkylieOfficial #ItGirlStandard #BecomingHer by @skylieofc
🌸 day in the life as a 26 year old building her dream life and dream brand 🌸 🌸 started my day completing a 30mins it girl walk 🌸 🌸 I got some girl maintenance done and my nails came out dooooo 🔥🔥 thanks @nailmekw 🌸 🌸 I then finished my day at work before picking my baby up from school and back to mommy duties 🌸 🌸 I’m going to show more of the behind the scenes of what it takes to step into your “ HER “ era and become the you you desire 🌸 Follow for more! 🌸✨🌸 @skylieofc #stllashtech #skylielash #skylie #stl #dayinthelifevlog by @skylieofc
🌸 come lash with me, Asiab 🌸 A little lash day, a little life update, and a little reminder that Skylie still feels like home. 🥹💗 For those who have been here since the Skylie Lash days… you already know how much this space means to me. What started with lashes has grown into something so much bigger, and I’m so excited to build the next chapter with my It Girls. 🌸 Skylie Lash is still a part of the story, but now you get to watch it evolve alongside Skylie Official - the brand, the lifestyle, the mindset, the community, and everything in between. ✨ So come spend a little lash day with me, catch up with what’s new, and get comfortable… because we’re just getting started. 🎀 And yes, babe… the lashes are still lashing. 💅🏽 🌸 S/N: If you’ve been thinking about booking, this is your sign. Book your appointment & lay on my lash table. 🤍 @skylielash # Welcome back to Skylie Lash. Welcome to Skylie Official. Welcome to the next chapter. ✨ #skylielash #stllashtech #stllashes #stllashextensions by @skylieofc
🌸more photos from the first It Girl Initiative!🌸 by @skylieofc
🌸 Some moments don’t feel real until you sit with them after…🌸 The It Girl Initiative by Skylie was one of those moments for me. To come from where I come from… and now be in a position to create spaces filled with love, intention, and genuine connection… I don’t take that lightly. Thank you to every single person who donated, volunteered, and showed up with an open heart. You didn’t just attend an event… you poured into something bigger than all of us. I’ve always believed that there is beauty in everyone. Sometimes it just needs the right environment to be seen. And that’s what this was. A reminder. A reflection. A shift. When you spread love… love spreads. This is only the beginning.🌸 The It Girl Initiative by Skylie ♡✨ by @skylieofc
🌸This moment right here… means everything to me.🌸 The first It Girl Initiative by Skylie 🤍 What started as an idea turned into something real. Something felt. Something shared. Seeing everything come together… the support, the love, the women showing up, the impact we made, it reminded me why I started. Skylie was never just about beauty. It was always about becoming. And this was just the beginning of that. Thank you to everyone who showed up, donated, supported, and believed in this vision. We did something special. And we’re just getting started. 05.02.26 🌸💕💗✨ See you guys next time!👀 by @skylieofc

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