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@smstudio____

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Merch studio.
Strategy, Design,
Production, Distribution.
By @simsimmer01
—
[email protected]

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Barry Quinlan of @bleech_9.3 wearing the Warchild x DHL Long Sleeve we made early this year.

Thanks to @run_deep_agency for having us be part of the project and s/o to @warchild for the vital work they do.

Merch strategy and Art direction sm/s.
Creative Direction @margotbowman
Design @texas.ldn
📸 @portraytheportrait by @smstudio____

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14 days ago

Merch Production for @thelncc x @underarmour
Champions League final watch party.

Design @cyril___rodriguez @rjcrispinsta by @smstudio____

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4 months ago

Gina Corrieri x LNCC WE 🩶 LONDON

SMS production
@s_t_e_p_h__m_e_t_a_l on the crystals and asmr
@loualsop AD
@thelncc
@ginacorrieri_ by @smstudio____

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10 months ago

@varg2tm x @thelncc CEASE 2 EXIST EXCLUSIVE MERCHANDISE

@turnupthedecibels

@loualsop
@louujenkins by @smstudio____

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10 months ago

T-shirt design for Devisio Pictures, Urchin.

Out now on devisiopictures.com

@devisiopictures
@urchinmovie by @smstudio____

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10 months ago

Umbro x Boiler Room Drop 1

Shot by Ewen Spencer at a Boiler Room event, the campaign was built to place the product in context and capture the energy behind it.

The drop launched globally across 50 of the best retailers, supported by a seeding campaign that tapped into key faces from the community.

It became the most successful merch release in Boiler Room history.

ewenspencer
@jegatremaine
@josh_wiley_
@snacklo
@wearevillage by @smstudio____

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10 months ago

Boiler Room x Umbro: WIP

Every project leaves behind ideas that don't make the cut.
This one started with 'speed' and evolved into the exoskeleton.

We wanted a shirt that reflected the diversity of the Boiler Room crowd through a single, shared symbol. What’s more universal than a skeleton?

There was also this idea: you’ve raved so hard, you’ve sweated your shirt off. ☠️

Graphics @cestainsi.funfactory
Design @jegatremaine
Art Direction @joshwiley by @smstudio____

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10 months ago

Boiler Room x Umbro: Mood.

Revisiting my time leading apparel at Boiler Room, I'm diving deeper into our collab with Umbro.

Inspired by the intersection of football, sportswear, and the dance floor, our 3-season partnership drew from Umbro's rich archive, the energy of Boiler Room parties, and vintage aesthetics. With a particular focus on the style of the 90’s Gabber and hardcore scene.

@jegatremaine
@marceldominguezz
@josh_wiley_ by @smstudio____

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10 months ago

New merch for Daniel Avery, for his latest album ‘Tremor’.

@danielmarkavery
@undercard.studio
@go_dejong

#danielavery by @smstudio____

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a year ago

The Urchin Suella Tee by SMS for Devisio worn by Harris Dickinson.
Available now at devisiopictures.com.

All proceeds go directly to Under One Sky, a volunteer-led charity that aims to use education, compassion, and collaboration to end homelessness in the UK and beyond.

@devisiopictures
@harrisdickinson
@underonesky_london by @smstudio____

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a year ago

Devisio Drop 1 Available Now at devisiopictures.com

Design and production by SMS.

It’s a pleasure to be part of this project and work alongside such dedicated and talented people.
This is just the start.

DEVISIO4EVA

@devisiopictures
@archiepearch
@phoebe.mcnally_
@harrisdickinson by @smstudio____

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a year ago

New work for LNCC x Mechatok

CD @rjcrispinsta
AD @loualsop
Design @mechatok
Printing @louujenkins
@thelncc by @smstudio____

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a year ago