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Colton Robinson

@snapshotcolt

3.3K

followers

1034

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- Helping brands grow through strategic content
- +10M Views // +500k interactions
- Marketing | Strategy | Content 📈
- Work with me👇

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8 months ago

yea ightt🩸.

#explorepage by @snapshotcolt

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4 hours ago

viral content is DEAD. Stop doing what everyone else is doing and use the lighting method by @snapshotcolt

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4 months ago

The average video loses half its viewers before the first sentence ends, so how did i keep 70%.
I call it the SSP method and if you do this right it will mentally lock the viewer in, to the point they physically can’t scroll away.
Step one is the Stakes. This is the smallest step but so many people still get this wrong. Your first line has one job, make the viewer feel like something is on the line if they stop watching. Not just what the video is about, but what they lose by leaving. You can say it, show it, write it in the caption but ideally you want to use all three. But if that first line doesn’t create a reason to stay, data shows your skip rate will dramatically increase.
Step two is the Stack, and this is where most people completely blow it. In a scary movie, a jumpscare doesn’t work without the tension that builds before it. Same thing here. If you answer everything right after your hook, the payoff falls flat and people keep scrolling. Instead you keep layering: another reason to care, another piece of context, another thing that makes leaving feel like a mistake. Each layer makes the viewer more invested. Regardless of what you’re talking about, they must not get their payoff until right before step three.
Step three is what makes or breaks everything. Skip this and you cut your results in half. It’s the Pathway. You’ve built tension for the entire video, now you deliver the one thing they stayed for, and immediately tell them what to do next. Your viewers need a next step or you’ve wasted every second of attention you just earned.
I know this method works because I used this exact framework in this video and you stayed until the end.
So comment ‘format’ and I’ll send you the full breakdown free. by @snapshotcolt

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4 months ago

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4 months ago

by @snapshotcolt

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6 months ago

My mentor told me to stop charging for my work….
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Entrepreneur, explore rates, pricing freelancer client business business Instagram business owner finance by @snapshotcolt

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6 months ago

if your videos are going viral and you’re not getting clients, that’s a problem. by @snapshotcolt

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7 months ago

#whoissnapshotcolt by @snapshotcolt

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7 months ago

for @bflickedyou by @snapshotcolt

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9 months ago

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9 months ago

I chased after the scarecrows.
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#explorar #explore #reels #photography #western by @snapshotcolt

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9 months ago