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Sneha Iype

@sniype

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BEST OF INDIAN ADS—TOP 25 FROM 2000 - 2025

The inaugural Good Ads Matter Ad Festival 2026 is all set to do something monumental, tracing Indian advertising back to its roots and celebrating enduring excellence.

The festival is an honest reminder of why we fell in love with advertising. Indian advertising particularly has been such a rich source of stories and inspiration to us that this homage feels natural.

We celebrate 25 of the best Indian ads from 2000 - 2025—looking at some of the finest work of the decades and hearing straight from the masterminds behind them. The session will be joined by creative visionaries:

・Abhijit Avasthi @abhijitavasthi | Founder, Sideways @sidewaysconsulting
・Prakash Varma @prakash.varma_nirvana | Founder Partner & Director, Nirvana Films @nirvana.films
・Prasoon Pandey @prasoonpandeyofficial | Co-founder & Director, Corcoise Films
・Ram Madhvani @madhvaniram | Filmmaker, Equinox Films @equinox_films

・And our most versatile Moderator, Sneha Iype | Founder Partner & Executive Producer, Nirvana Films

The conversations will be nothing short of a masterclass in building a legacy, and we cannot wait for it to be yours.

@abhijitavasthi, @adarshatal, @afshairaz, Agnello Dias, @iamitrsharma, @enn._.ui, @robotdogman, @dulanibinaifer, @devaiah.bopanna, @gajrajrao, Josy Paul, @kopious1, @prakashkurup, @prasoonpandeyofficial, @rajdeepakdas, @donraja169, @madhvaniram, @chiefgrammar, @beatnikbob5, @shikhwa, @shwvenkat, @sniype, @agracadabra, @suresheriyat, @bhattacharyaswati & @vijaysawant.film

Watch out,

16 October, 2026
Aditya Birla Theatre @intabpaa
Babulnath, Grant Road (W), Mumbai

*By Invitation Only. Limited Passes.

Comment ‘GAM AD FEST’ and we will DM you a registration link to join the waitlist.

Cultural & Venue Partner: INT Aditya Birla Performing Arts Academy @intabpaa
Creative Partner: Purpose Studios @purpose.studios
Print Partner: Manifest India @manifestmediaindia taken in India by @sniype

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3 days ago

by @sniype

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10 days ago

Forget everything you think a disability story looks like.

We have @sniype , Founder & Executive Producer of @nirvana.films , on Jury Speaks. She is on the lookout for fresh perspectives, creative minds, and keen eyes, who are ready to ditch the clichés and bring something genuinely new to the frame.

If you have an interesting story to tell and the instinct to tell it differently, submit at www.asiamapd.com (link in bio).

#ASiAM by @sniype

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a month ago

A film for Google Gemini Directed by Prakash Varma & Produced by Nirvana Films.

Client - Google Gemini @googlegemini
Conceptualised and written by Prasoon Joshi @prasoonjoshilive
Agency - McCANN India @mccann_india
Starring - Shah Rukh Khan @iamsrk

Director - Prakash Varma @prakash.varma_nirvana
Executive Producer - Sneha Iype @sniype
Producer - Nandini Gowda @nandininini99
DOP - Tapan Basu @tapanbasu
Production Designer - Nimish Kotwal @nimishkotwal
Art Director - Riyaz Sheikh

Storyboard - Arosh Thevadathil @doodle.muni
1st AD - Balakrishnan Thevar @alabkbala
DA - Shweta Wadekar @shwets0722
2nd AD - Sharanam S Shetty, Priyankar Biswas & Kaisha Irani @thelucidwanderer @priyankar03 @kaisha_irani
In-House AD - Appu Radhakrishnan & Aabha Chhajer @appurk_ @chhajer.aabha

Casting Director - Piyush Raina (Piyush Raina Casting) @piyuraina
Costume Stylist - Lovedeep Gulyani & Saloni Mahendru @doyoulovedeep
Hair & Makeup – Heenal Gohil @makeupbyheenal

Line Producer - Nikhil Bopanna @nikhilbopanna
Production Managers - Akshay Shetty & Akshay Khanvilkar @_akshay_shetty @khanvilkar__akshay
Casting Team - Mitresh Mahesh & Shriyam Thakur @mitreshmahesh @shriyamm03
Art Team - Sanket P, Darshana S, Dhwani J, Sejal P & Rudra S @sanketpawar.art @_little_wonderwall_ @jhaveridhwani @___sejal_8 rudrasreeram
Costume Team - Tanisha A, Jay S & Hema C
Featured Cast - Kaif shaikh (Ravindra Suri & Co)

Focus Puller - Abhishek Yadav
Gaffer - Mansoor Ali @mansoorali.gaffer
Key Grip - Ahmad S
Sync Sound - Sanjay Kakade @sanjaykakade
Digital - Pradeep Gopal @premierpanda_
Lights - Light craft and sound Pvt Ltd
In-house Intern - Tameena Susan @tameena.susan

Credits contd. in comments by @sniype

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a month ago

A film for Google Gemini Directed by Prakash Varma & Produced by Nirvana Films.

Client - Google Gemini @googlegemini
Conceptualised and written by Prasoon Joshi @prasoonjoshilive
Agency - McCANN India @mccann_india
Starring - Shah Rukh Khan @iamsrk

Director - Prakash Varma @prakash.varma_nirvana
Executive Producer - Sneha Iype @sniype
Producer - Nandini Gowda @nandininini99
DOP - Tapan Basu @tapanbasu
Production Designer - Nimish Kotwal @nimishkotwal
Art Director - Riyaz Sheikh

Storyboard - Arosh Thevadathil @doodle.muni
1st AD - Balakrishnan Thevar @alabkbala
DA - Shweta Wadekar @shwets0722
2nd AD - Sharanam S Shetty, Priyankar Biswas & Kaisha Irani @thelucidwanderer @priyankar03 @kaisha_irani
In-House AD - Appu Radhakrishnan & Aabha Chhajer @appurk_ @chhajer.aabha

Casting Director - Piyush Raina (Piyush Raina Casting) @piyuraina
Costume Stylist - Lovedeep Gulyani & Saloni Mahendru @doyoulovedeep
Hair & Makeup – Heenal Gohil @makeupbyheenal

Line Producer - Nikhil Bopanna @nikhilbopanna
Production Managers - Akshay Shetty & Akshay Khanvilkar @_akshay_shetty @khanvilkar__akshay
Casting Team - Mitresh Mahesh & Shriyam Thakur @mitreshmahesh @shriyamm03
Art Team - Sanket P, Darshana S, Dhwani J, Sejal P & Rudra S @sanketpawar.art @_little_wonderwall_ @jhaveridhwani @___sejal_8 rudrasreeram
Costume Team - Tanisha A, Jay S & Hema C
Featured Cast - Kaif shaikh (Ravindra Suri & Co)

Focus Puller - Abhishek Yadav
Gaffer - Mansoor Ali @mansoorali.gaffer
Key Grip - Ahmad S
Sync Sound - Sanjay Kakade @sanjaykakade
Digital - Pradeep Gopal @premierpanda_
Lights - Light craft and sound Pvt Ltd
In-house Intern - Tameena Susan @tameena.susan

Credits contd. in comments by @sniype

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a month ago

Precious week of being in the city of love and saying goodbye for now to our boys as they begin their newest life . by @sniype

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2 months ago

A film for Google Gemini Directed by Prakash Varma & Produced by Nirvana Films.

Client - Google Gemini @googlegemini
Conceptualised and written by Prasoon Joshi @prasoonjoshilive
Agency - McCANN India @mccann_india
Starring - Shah Rukh Khan @iamsrk

Director - Prakash Varma @prakash.varma_nirvana
Executive Producer - Sneha Iype @sniype
Producer - Nandini Gowda @nandininini99
DOP - Tapan Basu @tapanbasu
Production Designer - Nimish Kotwal @nimishkotwal
Art Director - Riyaz Sheikh

Storyboard - Arosh Thevadathil @doodle.muni
1st AD - Balakrishnan Thevar @alabkbala
DA - Shweta Wadekar @shwets0722
2nd AD - Sharanam S Shetty, Priyankar Biswas & Kaisha Irani @thelucidwanderer @priyankar03 @kaisha_irani
In-House AD - Appu Radhakrishnan & Aabha Chhajer @appurk_ @chhajer.aabha

Casting Director - Piyush Raina (Piyush Raina Casting) @piyuraina
Costume Stylist - Lovedeep Gulyani & Saloni Mahendru @doyoulovedeep
Hair & Makeup – Heenal Gohil @makeupbyheenal

Line Producer - Nikhil Bopanna @nikhilbopanna
Production Managers - Akshay Shetty & Akshay Khanvilkar @_akshay_shetty @khanvilkar__akshay
Casting Team - Mitresh Mahesh & Shriyam Thakur @mitreshmahesh @shriyamm03
Art Team - Sanket P, Darshana S, Dhwani J, Sejal P & Rudra S @sanketpawar.art @_little_wonderwall_ @jhaveridhwani @___sejal_8 rudrasreeram
Costume Team - Tanisha A, Jay S & Hema C
Featured Cast - Kaif shaikh (Ravindra Suri & Co)

Focus Puller - Abhishek Yadav
Gaffer - Mansoor Ali @mansoorali.gaffer
Key Grip - Ahmad S
Sync Sound - Sanjay Kakade @sanjaykakade
Digital - Pradeep Gopal @premierpanda_
Lights - Light craft and sound Pvt Ltd
In-house Intern - Tameena Susan @tameena.susan

Credits contd. in comments by @sniype

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2 months ago

Thank you for the laughs, the love, the joy you bring. Thank you for the trouble you take and for the time you spend. For the connection. Happy friendship day.
If you’re not in the pics we need to get one together this year folks. Love and gratitude is the only way.. by @sniype

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2 months ago

Can’t wait to meet this special dost !
Happy friendship day Doston! by @sniype

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2 months ago

The best birthday @merl.on.the.move .. what a treat :)
May you live and love with the most beautiful heart you have ..
may you find wellness and wings and water and frogs and toads to kiss. May life bring you the best kind of joy, by @sniype

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3 months ago

A film for Ramco Hard Worker Directed by Swaroop Kumar

Client - Ramco Hard worker @ramcohardworker
Creative - Haridas @b.haridas

Director - Swaroop Kumar @swaroopkumar__
Executive Producer - Sneha Iype @sniype
Producer - Shamanth Kumar @shamanthkumar
DOP - Nagaraj Rathinam @nagarajrathinam
Production Designer - Patanga Arts (Ajay Chodankar & Vipin Kumar) @patanga_art_production_design
Line Producer - Mahesh Roy @mahesh.roy77
HMU - Pankaj Mhatre @pankajmakeup
Casting Director - Piyush Raina @piyuraina
Costume Stylist - Aditi Nair @kapdebyaditinair
1st AD - Balakrishnan S Thevar @alabkbala
DA - Rose Paul @rossie_roo
AD Interns - Anya Narayan, Kyra Jacob, Bianca Jacob, Joe
Production Manager - Imran Mullaji
Dressman - Shaikh Saleem Badshah
Storyboard - Arosh Thevadathil @doodle.muni
Art Assistant - Satya , Mohan
1st AC - Manigandan
2nd AC - Ankita Yadav
Focus Puller - Sumit Lucky
Gaffer - Habib Raza Khan
Key Grip: Nitin Rao
DIT - Aditya Dubey
Actors - Moin Khan , Dheer Heera
Spot boys - Kishan, Suresh, Rijwan, Dhananjay

Post Production team
Offline Editor- Pradeep Gopal @premierpanda_
Online Editor - Mahesh Kumawat
Sound Engineer - Arun Crasto & Crastos Future Boom
Sound Engineer Assit - Sanket Shetty
Music Director - Deepak Alexander @deepak.alexander
Grade - Zairi - Bigfoot
Post Studio - Sally Studio / Crastos Future Boom @sallysfilms @crastos_future_boom
Post supervision - Suresh K bhosale
Post assistant- Kumar Baraskar

Nirvana Team:
Nirvana Accounts: Mamatha, Vivek, Mani, Gowri, Raghu & Savita
Nirvana Team: Deepthi, Venky, Eshwar, Kumar, Lochan by @sniype

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3 months ago

Home Tours | Kerala

Sneha Iype @sniype and Prakash Varma’s @prakash.varma_nirvana second home, Nakshatra Mana, is set in the backwaters of Kerala.

The name ‘Nakshatra Mana’ means home within the stars. It was the original name of this house, previously owned by photographer Ashok Koshy, which the couple loved and did not change.

With a vision to have a home where one can simply unwind, Sneha and Prakash renovated the previously dilapidated house into a space where the lines between indoors and outdoors blur. Take a tour at the link in our bio.

Written by @indiawithinsia
Photos courtesy Nakshatra Mana.

#BeautifulHomesIndia #AsianPaints #KeralaHomes

[Home Tour, Nakshatra Mana, Kerala, Kochi, Interior Design, Home Inspiration] taken in Kerala, India by @sniype

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3 months ago