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Strategic Objectives

@so_pr.ca

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We're Canada’s most award-winning PR and #MarketingCommunications firm. IABC Toronto Agency of the Year 2025 #WeMakeNews
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On embauche / We’re hiring! 🚨 Join our award-winning team as a Bilingual Public Relations Intern! If you’re ready to roll up your sleeves and build the foundations of a PR career in both official languages, we want to hear from you. This is your chance to work with some of Canada’s most exciting consumer brands and grow your career with the best in the biz. 🌟 To learn more and apply, visit the link in our bio. Four-month placement starting January 2027. #WeMakeNews #Hiring #PRJobs #BilingualIntern by @so_pr.ca
BIG results for an even bigger Biidaasige Park🌿 We helped @waterfront.to make waves with the launch of Biidaasige Park’s 10-acre expansion, building buzz through exclusive creator hard hat tours and strategic media relations, culminating in a full-day celebration of Toronto’s newest waterfront destination. 🔗 Discover how we brought it all to life in the full case study at the link in our bio. #WeMakeNews #CaseStudy #BiidaasigePark #WaterfrontToronto #PRAgency by @so_pr.ca
Effortlessly cool and comfortable 🚗   We teamed up with Montreal creator @julieanneho to put the 2027 @kiacanada Seltos SUV to the test! From spacious interior to smart technology, its bold and modern design is the perfect fit for her on-the-go lifestyle.   #WeMakeNews #InfluencerMarketing #PRAgency by @so_pr.ca
True to its name, Biidaasige Park is shining bright and making headlines 🌞 Since supporting the launch of its 10-acre expansion, Biidaasige Park has become one of Toronto’s newest must-visit destinations, and for good reason! Take a look at some of the media coverage our team secured for @waterfront.to, putting the spotlight on the city’s largest park in a generation. #WeMakeNews #ClientLove #PRAgency #MediaRelations by @so_pr.ca
Another year of #MarcelleMavens!💄✨ As part of our longstanding partnership with @marcellecosmetics, we brought together Canadian creators to build buzz around the brand’s latest launches and core favourites with content that feels true to them and their audiences. Currently in the spotlight? The new Lip Loving Nourishing Lip Butter Balm. 💋 Swipe to see some of this year’s Mavens in action!  #WeMakeNews #ClientLove #InfluencerMarketing #BeautyPR by @so_pr.ca
Back-to-school just got a lot more colourful!📚 We partnered with @amazonca to send creators the new Kindle Scribe Colorsoft, along with everything they need to lock in and tune out the noise while they put it to use reading, writing, taking notes and highlighting in colour. Is this making your school supply list? 👀 #WeMakeNews #ClientLove #FoundItOnAmazon #InfluencerMarketing #PRAgency by @so_pr.ca
How do you launch a watch inspired by a hockey legend known as “The King”? With an evening fit for one. 👑⌚️ Earlier this month, we took over Toronto’s Hockey Hall of Fame for the Canadian unveiling of The Salming 1148 by @salmingwatches, bringing the story behind the limited-edition timepiece to life. Check it out! #WeMakeNews #SalmingWatches #TorontoPRAgency by @so_pr.ca
A new era of Watier ✨ We had the pleasure of creating an intimate evening to celebrate @watierofficial’s next chapter, one defined by products that are effortless to use, exciting to reach for and made to be relied on. At the heart of it all was the reveal of Ultimessence, an innovative skincare serum that embodies the brand’s evolution and sets the tone for what’s ahead. Take a look at how we brought this new era to life! #WeMakeNews #WatierUltimessence #ExperientialMarketing #TorontoPRAgency by @so_pr.ca
🎬 Our sizzle reel just got a refresh! From integrated campaigns and influencer partnerships to unforgettable events and brand experiences, our new sizzle reel is a snapshot of how we help our clients earn attention and drive business impact. Take a look and let us know your favourite moment 👇 #WeMakeNews #PublicRelations #InfluencerMarketing #ExperientialMarketing by @so_pr.ca
A colourful new chapter for the Kindle Scribe! 📖✨ We partnered with interior designer @laurenkyle1 to show how the new @amazonca Kindle Scribe Colorsoft keeps creativity flowing wherever inspiration strikes. With consistent colour, multiple hues to organize ideas, and a natural pen-on-paper feel, it’s a go-to creative companion made for bringing ideas to life on the go. #WeMakeNews #InfluencerMarketing #FoundItOnAmazon #KindleScribeColorsoft by @so_pr.ca
Ever wonder what it looks like behind the scenes of a major media moment? 🎥 Our SO team was on the ground helping @waterfront.to bring the opening of the newest phase of Biidaasige Park to life for media, coordinating everything from a live broadcast interview on the water and musical procession to a televised press conference and colourful finale performance. Here’s a peek at the people that made it all happen. 💚 #WeMakeNews #WaterfrontToronto by @so_pr.ca
We couldn’t have imagined a better way to welcome our newest client, @salmingwatches! ⌚🏒 Last night, we were proud to host media, creators, and the NHLAA at the Hockey Hall of Fame for the official Canadian unveiling of The Salming 1148, a limited-edition timepiece honouring the life and legacy of hockey icon Börje Salming. From an exclusive first look at the timepiece and a panel with the Salming family to a menu inspired by Börje’s favourite food and drinks, the evening celebrated the legacy behind a project Börje started and his children completed in his honour. Click the link in bio to learn more about this exciting partnership. #NewClient #TorontoPR #WeMakeNews #PREvents by @so_pr.ca

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