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Making brands show up better online✨
8+ years exp in Social Media • Content • Marketing • UGC
📍 KUWAIT & JORDAN | 📩 Open for projects, DM
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Creative direction for NALA 🤍

A handmade skincare brand from Kuwait built around a simple idea: less unnecessary ingredients, more of what actually matters.

We translated that philosophy into the visuals through clean compositions, soft textures, natural tones and a minimal approach that lets the products take center stage. taken in Amman, Jordan by @socialbyfarrah
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2 months ago
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A few years back, while working as a contractor with an agency in Jordan, I worked on a shoot for @olvy.jo 

I developed the content direction, planned the shoot, and was on set helping set up and adjust the visuals as we went.

We kept it simple; natural tones, clean setup, and focus on the product without overdoing it.

Still a simple one, but a good reminder of how much intention goes into even the smallest details.

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#socialmediamarketing #marketing #contentstrategy taken in Amman, Jordan by @socialbyfarrah
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4 months ago
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Throwing it back to a project I worked on a few years ago for @ovictory.mena Jordan.

For this shoot, I developed the content strategy and creative direction for the brand’s monthly content calendar, planning the concepts and visual storytelling that guided the final output.

It’s always interesting to revisit past projects and see how much I’ve grown while still appreciating the strategy and thought process behind the work. 
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#contentstrategy #marketing #socialmediamarketing taken in Amman, Jordan by @socialbyfarrah
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4 months ago
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