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Katie Da Silva | Viral Content Strategist

@socialwithinitial

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hi brainy babe 🧠
🪄let’s talk content psychology
💌 [email protected]

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5 years later… probably time for a reintroduction!!!🫢🤍

Thank you to everyone who’s been here since the beginning, you’re the reason I love doing this so much. And a big welcome to all the new faces joining along the way.

I hope you find my page useful & full of things you can genuinely take away and implement right away 🥹 no bs, no fluff, i just love helping you grow & discover the possibilities instagram has to offer - whether you’re monetising as a creator or growing your business ✨

Feel free to say hi in the comments or slide into my DMs if you’re stuck - love hearing from you.

ps I’m always on stories answering your questions & giving you ideas too 🤫 by @socialwithinitial

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by @socialwithinitial

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how to make people care about your content by @socialwithinitial

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by @socialwithinitial

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3 days ago

viral reel breakdown part 32 🤓 creator @trevorsinstinct by @socialwithinitial

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to the mum’s building something 💌 by @socialwithinitial

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viral reel breakdown part 31 🤓 creator @shelby.sapp by @socialwithinitial

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by @socialwithinitial

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11 days ago

The mistakes that make people scroll straight past your videos 👇🏼

1. Saving your proof for the end. If you’ve got results, show them in the first few seconds. That’s the reason someone should listen to you.

2. Taking ages to get to the point. Every sentence of setup is a chance for someone to leave. Start with the most interesting thing.

3. Using the same angle as everyone in your niche. If the viewer’s seen it before, their brain files it as “already know this” before you’ve finished your hook.

4. Being vague. “Tips to grow on Instagram” feels like it’s for anyone. Specific content feels like it was written about them.

You don’t need a new viral trick. You need to stop giving people a reason to leave🤝🏼 by @socialwithinitial

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17 days ago

i just used 4 psychology principles on you and you probably didn’t notice a single one

that’s the point. the best content doesn’t feel like content. it feels like someone finally gets you

go back and look again 👀 which one did you catch first? by @socialwithinitial

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18 days ago

i just need a minute to say thank you.

we’re halfway through psychology school and we’re not chasing viral hooks. not surface level. actually pulling up the behavioural science and understanding the why behind what makes people stop, trust and buy, so you can engineer it yourself.

three weeks in and i’m still not over it the response AGAIN so thank you, truly.

and because so many of you have messaged asking if you can still join… i’m opening the doors for the next 24 hours only, before our next live on tuesday.

you’ll get the replays of the first 3 lives to catch up, then join us live for the final 3 weeks.

this is the last time i’m running psychology school, so if you’ve been sitting on the fence, this is it.

comment BRAIN and i’ll send you everything 🧠 by @socialwithinitial

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19 days ago

rewatch the video to see a real life example🫢 by @socialwithinitial

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