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softy.drinks

@softy.drinks

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A PROPER DRINK. JUST SOFTER.
A new kind of non alc using British barley & botanicals.
Full-bodied. Bittersweet. Refreshing.
One more? Make it a Softy.
POSTS STORIES REELS
One more hand. One more round. One more reason to stay in the moment. Softy is your new favourite drink for when you fancy one more just not necessarily another alcoholic one. A proper drink just softer. by @softy.drinks
We took SOFTY to the @raising_the_glass mixer for a day of good drinks, good people and some very good conversations 👀. Turns out Softy really suited being in the Ministry of Sound. Could be a great future listing! A proper drink. Just softer by @softy.drinks
Plot twist for your next round. A proper drink, just softer. Same ritual. New drink incoming 💫 Starring Jack @sweetreturn_ by @softy.drinks
Drinking a Softy yesterday at @timeoutlondon no 1 best spot @goldentooth.pub for a Sunday roast was a perfect way to end the weekend. A proper roast. A proper drink, just softer. by @softy.drinks
One more drink. One more story. One more hour chatting with your mates when you should probably get to bed. We're making a drink for the moments you don't quite want to end. More choice. More reasons to say yes to one more. One more? Make it a Softy. Join our round through link in bio by @softy.drinks
They say the way we drink is changing. The reasons we do it though, are definitely not. We still meet for a drink, order another round , let lunch run long, stay for one more. Softy gives you something different to choose from in those moments and another reason to stay for them. A proper drink, just softer. by @softy.drinks
I truly believed that there should be a better option between a soft drink and an alcoholic drink because sometimes I don't want alcohol, but a soft drink just don't cut it! So I made one. Softy. A proper drink, just softer. by @softy.drinks
Starting the first full week back at HQ since the summer. We can confirm that Softy travels pretty well but for now, it's back in London and back to business. We've got a drink to launch! by @softy.drinks
Softy is almost ready to go live! Sign up to link in bio to be among the first to grab your hands on some and become a certified Softy like Alfredo and his wife, pictured here in Mallorca. #softy #nonalcoholicdrink #startupbusiness #softisthenewhard by @softy.drinks
Sunset Softy🌅 On holiday , el vino does flow, so it's nice to break things up with a sunset softy that hits the spot and doesn't take you out of the moment. A proper drink. Just softer. #softy #softisthenewhard #founder #nonalcoholic #comingsoon by @softy.drinks
Softy has landed @cornershop180 Proper produce. Proper people. And now, a proper drink. Just softer. by @softy.drinks
I popped into @stokeysdeli to get some feedback as to how Softy was doing. A guy walks in , looks in the fridge and picks up two soft drinks (Not Softy's). I had to ask, fancy trying something different? A proper drink, just softer. To my surprise he swapped the ones he had for Softy without even trying it and paid for them. If you don't ask, you don't get! He then cracked one open right in front of me. He came in to get a drink he knew and ended up learning about a new brand. We then ended up chatting for ages about Softy, his business, Australia and culture. This is my favourite part of building this brand. The conversations it starts. Everyone person who picks up a can has a story and I'm lucky enough to get to hear some of them. I went in for data on sales but people are far more interesting then data and I got exactly what I was looking for. Real feedback in real time and a new mate . Thanks so much @eddienajm. You are now a certified Softy 💪 #softy #softisthenewhard #nonalcoholicdrink #founder by @softy.drinks

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