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Soho Equestrian ™️

@sohoequestrian

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British equestrian outfitter
Considered kit for long days and real conditions
Worn by riders who value standards
Designed in London

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Soho at HOYS.

The doors are open and we’re delighted to be back at Horse of the Year Show for another five days.

Come and discover the A/W collection, meet the team and be amongst the first to see something rather special making its Soho debut this week…

Find us on Stand J34

From London, with love.

#SohoEquestrian #HOYS2026 #HorseOfTheYearShow #EquestrianStyle #BritishEquestrian taken in HOYS - NEC arena by @sohoequestrian

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2 days ago

Your favourites. Upgraded!

Everything you love about our riding leggings, now in Chocolate but with a few details that make them even better.

For AW26, we’ve added silicone-secured phone pockets to both sides, giving you two secure pockets whichever side you prefer, while keeping the flattering fit and technical performance you already know.

Designed for the saddle. Styled for everywhere else.

From London, with love.

#SohoEquestrian #AW26 #RidingLeggings #EquestrianStyle #EquestrianFashion taken in Soho, London, Uk by @sohoequestrian

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5 days ago

A Silver medal, the end of an extraordinary partnership and the beginning of a new chapter.

We sat down with Soho sponsored rider, Mari Durward Akhurst to talk about an unforgettable World Championships in Aachen, what her incredible journey with Athene has meant to her and what comes next.

From the biggest stages in sport to a partnership that has created memories to last a lifetime, Mari and Athene’s story has been a special one.

And now, with Athene enjoying her well-earned retirement, a new dancing partner is waiting in the wings…meet Dan.

We’re incredibly proud to have Mari as part of the Soho family and can’t wait to see what this next chapter brings.

#SohoEquestrian #MariDurwardAkhurst #ParaDressage #Dressage #BritishEquestrian taken in Soho, London, Uk by @sohoequestrian

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7 days ago

Autumn, the Soho way.

Rich seasonal tones, refined details and technical pieces designed for life in and out of the saddle.

From Chocolate and Caramel to classic Soho Navy, AW26 brings together new favourites for both women and men, designed to take you through the season in unmistakable Soho style.

AW26 is available online now.

From London, with love.

#SohoEquestrian #AW26 #EquestrianStyle #EquestrianFashion #BritishEquestrian by @sohoequestrian

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9 days ago

Day Two at BETA International.

It’s been a brilliant couple of days introducing retailers to Soho, showing the collection and having some very exciting conversations about what comes next.

We’re here for the rest of today, so if you’re at BETA, come and find us and say hello.

And for everyone following from home… where would you like to see Soho stocked next?

From London, with love.

#SohoEquestrian #BETAInternational #EquestrianRetail #BritishEquestrian #EquestrianStyle taken in Soho, London, Uk by @sohoequestrian

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11 days ago

A new home for Soho

We’re delighted to welcome @millbryhill as one of our newest Soho Equestrian stockists.

You’ll soon be able to shop Soho in-store at both Broken Brea Farm and Union Mill as well as online.

Growing our family of independent equestrian retailers is something we’re incredibly proud of and we’re excited to be working with the team at Millbry Hill.

And with @beta.international just around the corner, there may be a few more new homes for Soho on the horizon….

#SohoEquestrian #MillbryHill #EquestrianStyle #EquestrianRetail #BritishEquestrian by @sohoequestrian

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14 days ago

The Dogs of Blenheim.

We went for the horses.

It would appear the dogs had other ideas.

A few of the rather distinguished visitors who called in at the Soho stand over the course of the week.

Some stayed for a photograph. Some inspected the collection. Others appeared principally interested in refreshments.

All were very welcome.

#SohoEquestrian #DogsOfBlenheim #BlenheimHorseTrials #BritishEquestrian #CountryLife taken in Agria Blenheim Palace International Horse Trials by @sohoequestrian

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16 days ago

Four days at Blenheim. Packed away in rather less time.

There’s always something slightly strange about watching our little Soho home disappear back into boxes at the end of a show.

Four days of horses, old friends, new faces, the launch of Autumn / Winter ’26….and an awful lot of folding.

Thank you, Blenheim. It has been a pleasure, as ever.

Until next year.

From London, with love.

#SohoEquestrian #BlenheimHorseTrials #BlenheimPalace #BritishEquestrian #EquestrianStyle taken in Agria Blenheim Palace International Horse Trials by @sohoequestrian

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17 days ago

One last day at Blenheim. 🇬🇧

Four days in the Oxfordshire countryside, surrounded by good horses, familiar faces and rather excellent company.

It has been a particularly special Blenheim for us, not least because we chose this week to unveil our Autumn / Winter 26 collection.

Thank you to everyone who has called in, stayed for a chat, discovered Soho for the first time or returned to see us once again. It has been a pleasure.

We’re here for one final day, should you care to join us.

From London, with love.

#SohoEquestrian #BlenheimHorseTrials #BlenheimPalace #BritishEquestrian #EquestrianStyle taken in Blenheim Palace by @sohoequestrian

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19 days ago

What’s been catching your eye at Blenheim?

A few pieces have certainly been getting rather a lot of attention on the stand this week…

There’s something particularly lovely about launching a new collection and then getting to see your reactions to it in person.

If you’re at Blenheim this weekend, do come and see AW26 for yourself — and let us know which piece is your favourite.

From London, with love.

#SohoEquestrian #BlenheimHorseTrials #AW26 #BritishEquestrian #EquestrianStyle taken in Agria Blenheim Palace International Horse Trials by @sohoequestrian

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20 days ago

Autumn / Winter 26 has arrived.

A collection made for crisp mornings, colder days and life both in and out of the saddle.

Classic silhouettes. Considered details. A distinctly British approach to equestrian style.

Our new Autumn / Winter 26 collection is now available online and, rather fittingly, has made its first outing with us here at Blenheim.

Discover AW26 now.

From London, with love. 🇬🇧

#SohoEquestrian #AW26 #EquestrianStyle #BritishEquestrian #EquestrianFashion taken in Agria Blenheim Palace International Horse Trials by @sohoequestrian

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21 days ago

Blenheim, it’s rather lovely to be back. 🇬🇧

We’ve arrived at the Blenheim Palace International Horse Trials for four days of horses, good company and a little Soho shopping.

Alongside some familiar favourites, from tomorrow we will bring a first look at our new Autumn/Winter 26 collection, rather fitting for September in the English countryside.

So we’ll save the grand tour until everything is quite as it should be.

If you’re joining us at Blenheim, do come and say hello. We’d be delighted to see you.

Soho Equestrian at Blenheim.

From London, with love. 🇬🇧

#SohoEquestrian #BlenheimHorseTrials #BlenheimPalace #BritishEquestrian #AW26 taken in Agria Blenheim Palace International Horse Trials by @sohoequestrian

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22 days ago