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brad alband

@solsticemfg

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Year 2 back with @thirtytwo and under the NDK umbrella. It’s always a bit of an adjustment going from working in an office by yourself everyday to a sales meeting with 3 brands and over 100+ people. It’s good to stretch my introvert to an extrovert in small doses This year was in Chamonix France and what an amazing experience for everyone involved. Thank you @hnidecker @xavier.nidecker @cedric.nidecker and David Fernandez for putting the time and budget into creating these experiences still in snowboarding that people will talk about until they can’t anymore. It’s the difference of selling widgets vs things we’re passionate about. For the 32 brand team, first full season of start to finish design/development on all categories, excited for global retailers to see what we’ve been up to. Time to Flip the Script and enter the next era. taken in Chamonix Mont-Blanc, France by @solsticemfg
21
a day ago
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first day of autumn. Saying that for the 7th time with a little more meaning. Time flies. This one has our necks out there a little more. A lot more investment into outerwear. Pushing all chips in. Timing felt right. Initial response has been good. Now need to be patient, be consistent and let it all take its course. There is no rushing it. Beginning of the switchover too from autumn headwear to autumn mtn wear. as an past brand life says, the only constant is change 😉 taken in Oceanside, California by @solsticemfg
38
21 days ago
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thirtytwo design • development • research • mt hood • snowboards year one fw2627 taken in Mt. Hood, Oregon by @solsticemfg
18
24 days ago
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Color. I think it’s what makes autumn a little different from the other brands out there right now. We build it from the “designed by nature” idea, so the colors are a little more muted and a shade or two toned down from its base. @etessc does an amazing job of finding the right palettes for headwear and apparel season after season. We are getting ready to dive into FW2829 so it got me looking back to September/Oct 2024 when we were picking our final palette for this seasons line. Hope the BTS stuff is interesting ha, i just have so many pics saved on my phone there’s a lot of little stories in there by @solsticemfg
8
a month ago
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this one’s been sitting on the back burner for close to a year now. Living in North County San Diego, I think the coastal culture is a little more blue collar than LA or OC beaches, and I started developing this brand PAIRADICE. I wanted it to be sort of the Anti-hero of surf, but also have some skate ties like older brands that weren’t so pigeonholed. I had dreams of bringing it to Carv Tradeshow, Surf Expo and just seeing what the response from shops would be, but the 32 opportunity popped up and I put PAIRADICE on the back burner. Maybe it will get its shot somewhere down the road. Part of the fun is the concept to product, but there’s def a bit of what if lingering when you don’t take your shot at the market… taken in Oceanside, California by @solsticemfg
16
a month ago
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thanks @bakerkrue for the Earth Products BBQ yesterday. Adio, Planet Earth and Holden. Nice going down some memory lanes but even nicer hearing how everyone has navigated life the past 18+ years. These were the design minds behind adio products and marketing When I resigned from Adio & Holden for the job at 32, I vividly remember walking out of the building holding my box of stuff, tears running down my face, because I knew what I was leaving was special. Really great humans and I still stand by, being tucked away in North Country San Diego rather than the rat race of OC or LA was our Wonderland and sadly, too many brands gave that up for “greener” pastures. Really nice seeing everyone 🍻and lots were missed. Hope to see you soon taken in Oceanside, California by @solsticemfg
9
a month ago
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50. What a funny number. A 4 in front I brushed off. A 5 in front definitely means I’m over the hump and the next phase is staring back at me and the abyss is imminent. Modest Mouse last week, Interpol tonight, next month DJ Shadow…maybe Black Angels…I don’t know, I don’t know if we’ll have enough time. Ha. We’re gonna get old, doesn’t mean we have to grow up…or at least give up. A senior and a freshman in high school? We’ve done ok and the next 5 years for all 4 of us will be an adventure . Stay weird 🍄 The world is a backwards place right now but it will recorrect and move forward. As we all will and all have at our own pace taken in San Diego, California by @solsticemfg
20
2 months ago
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Corduroy was started as the creative left side to the traditional right side of the beanie brain. A little younger and DGAF vibe…always changing direction and never doing the same thing twice. We talk a lot about what the brand is and what it could/should be, but we always go back to the fact it’s not supposed to be defined and it’s more like a yearly mood board explosion than a brand formula. Maybe that’s the formula, there isn’t one? FW2627 Corduroy Winterware goes live 9/22. It’s sixth season…which sounds crazy to write photos @mattrfoley taken in Oceanside, California by @solsticemfg
4
2 months ago
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with FW26 autumnMTN production finishing up, was going through the rack before boxing it up into the archives and pulled 3 Jackets I’m really excited about the design and our use of colors Field Jacket Painted Desert Camo Channel Jacket Utility/Moss and our team favorite Crest 3L in Plum Anyone can do a black jacket, but we feel like in order to stand out, you gotta stand out. Thanks to all the shops that supported our 2nd season into technical outerwear and our sales reps for believing in being a little left of center 😉 ride with the MTN taken in Oceanside, California by @solsticemfg
46
3 months ago
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July is here. Can’t say I’m feeling like I got a proper reset yet, but I am excited it means a year+ worth of work is leaving many of the factories we work with over multiple brands and categories. Really excited to get @thirtytwo first season of snowboards into retail and see the response. We’ve already wrapped up season 2 so fingers crossed our direction to zig when others zag paid off. Up to the snow gods now…and people’s discretionary income. 🤐 taken in Carlsbad, California by @solsticemfg
14
3 months ago
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kinda wish I had kept some of these jackets and beanies ha. 1. 98/99 Brighton trip from Tempe - AZP era. 2. Crazy resort still looks the same almost 30 years later 3. Killington trip 00/01 Sims daze. Ride or die @dontmesswithmyalgorithm taken in Carlsbad, California by @solsticemfg
6
5 months ago
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Steph shared some old photos of us during our Holden era 2006…20 years flies by…still have the green puffy. Gonna die with it in my closet by @solsticemfg
18
5 months ago
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